scholarly journals Price policy in the marketing system of agricultural enterprises

2014 ◽  
Vol 36 (3) ◽  
pp. 672-678
Author(s):  
Lyudmyla Tarasovych
Keyword(s):  
Marketing Research ◽  
Price Policy ◽  
Policy Formation ◽  
Pricing Strategy ◽  
Price Formation ◽  
Marketing Activity ◽  
Pricing Policy ◽  
Agricultural Enterprises ◽  
Analysis And Synthesis ◽  
Strategic Perspective

The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions directed on determining prices for products and services, and on formation of pricing strategy and tactics, and also on changing the level of prices depending on the competitive position of an enterprise on the market in order to hold the desired marketing chares in strategic perspective. The key ideas of complementary connection of pricing policy of agricultural enterprises with other directions of their marketing activity are described.

scholarly journals ABOUT THE LIMITATION OF USE OF THE COST APPROACH FOR PRICE FORMING IN HOUSING MARKET

2018 ◽  
pp. 61-69
Author(s):  
I. I. Ivasiv ◽  
M. O. Danyliuk
Keyword(s):  
Real Estate ◽  
Price Policy ◽  
Real Estate Market ◽  
Policy Formation ◽  
Pricing Policy ◽  
Cost Approach ◽  
Advantages And Disadvantages ◽  
Real Estate Valuation ◽  
New Construction ◽  
The Cost

A number of technical and economic features affecting pricing in buildingproduction, determine the methods specifics for determining prices of construction products. Intoday's conditions of building market relations the most widespread is a cost approach to theprices formation in the residential real estate market, which, together with the significantadvantages, has a number of shortcomings, which indicate the limited use of it, namely: theunreliability of reflecting the projected income value; the problem of calculating the cost of oldbuildings reproduction; the complexity of determining the value of accumulated old buildingsdepreciation; a separate assessment of the land plot from the buildings; the discrepancy betweenthe cost of the acquisition of the estimated property object costs for the new construction ofexactly the same object.The article deals with the processes of price policy formation at the building industryenterprises with the purpose of improving their competitiveness. The peculiarities of costlymethods use of real estate valuation, their advantages and disadvantages are revealed. The mainfactors influencing formation of the pricing policy of building industry enterprises are analyzed.It is proved that a cost approach is appropriate to apply for new construction analysis, forthe identification of various options for land use, for assessment for tax purposes, insurance,consequences of natural disasters and, if necessary, assessment of special buildings andstructures.

Price policy of the State in conditions of financial instability

2020 ◽  
Vol 26 (8) ◽  
pp. 1688-1702
Author(s):  
A.M. Alklychev
Keyword(s):  
Government Regulation ◽  
Price Policy ◽  
The State ◽  
Modern Concept ◽  
Pricing Policy ◽  
Market Pricing ◽  
Exchange Rate Dynamics ◽  
Russian Economy ◽  
Financial Uncertainty ◽  
Analysis And Synthesis

Subject. I consider the price policy of the State in conditions of domination of extractive industries, natural monopolies, and financial uncertainty in the economy. Objectives. The purpose is to provide a modern concept of price as a market instrument, where prices act as objects of management, financial and economic regulators, and tools to manage the economy. Methods. I employ methods of economic analysis and synthesis, comparison, scientific abstraction, and other methods of scientific knowledge. Results. The paper critically examines the State policy in the field of pricing, and determines the specifics of price regulation for natural monopolies’ products, for the purpose of effective functioning of competitive markets, decline in prices, and influence of ruble exchange rate dynamics on wages, pensions, benefits and payments, as well as on relationships between domestic and world prices under financial uncertainty of commodity markets. Conclusions. The main goal of the State pricing policy should be the development of an economic mechanism for its implementation as a means of direct increase in the Russian economy efficiency, rather than a focus on domestic resource-based industries as drivers of its development. Government regulation and financial impact on prices, as well as other forms of interference with market pricing, should encourage and expand healthy competition in the form of subsidies and subventions to new, but yet weak producers in the monopolized sector; subsidize substitutes for products manufactured by monopolists; subsidize the costs of import-substituting and export-oriented enterprises, etc.

scholarly journals Evaluation of enterprise’s fixed equipment using efficiency

2019 ◽  
pp. 6-8
Author(s):  
Inna BERZHANIR ◽  
Tetiana YASHCHUK
Keyword(s):  
Systems Approach ◽  
Visual Image ◽  
Economic Incentives ◽  
Agricultural Enterprises ◽  
Fixed Assets ◽  
Analysis And Synthesis ◽  
Approach Method ◽  
General Scientific ◽  
The Subject ◽  
Methodological Aspects

It is established that the stable development of the Ukrainian economy is connected not only with the need to deepen market reforms, but also with the urgent needs for a substantial renovation of fixed assets on an innovative basis. The subject of the study is the theoretical and methodological aspects of the assessing the effectiveness of the use of fixed assets of the enterprise. The subject of the study is the theoretical and methodological aspects of assessing the effectiveness of the use of fixed assets of the enterprise. In the course of the research, the main general scientific and special methods of the research were used, such as: the method of analysis, the scientific abstraction method and the generalization method – when determining the directions the conceptual framework improvement; the systems approach method in order to determine the essence of the process of the fixed assets reproduction; the grouping method – to improve the classification of factors that influence the process of fixed assets reproduction of the enterprise; the methods of analysis and synthesis – to assess the effectiveness of methods of financing the fixed assets reproduction of the enterprise; the graphic method – for the visual image of research results etc. The efficiency of using fixed assets of the enterprise is investigated, and the directions of its increase are substantiated. The factors influencing the process of fixed assets reproduction of the agricultural enterprises are systematized in particular: reducing the number of inactive equipment, decommissioning inefficient and quickly involving unidentified equipment, improving the quality of repair equipment of fixed assets and modernizing existing equipment, as well as economic incentives for the rational use of fixed assets funds. It has been established that the assessment of the movement of fixed assets is based on the coefficients of retirement, receipt and updating of fixed assets, which to some extent depend on the species, technological and other types of structures of fixed assets of the enterprise. As a result of the study, it was found that one of the main factors in the development and functioning of agricultural enterprises in a market economy is the study of the level of influence of the security of fixed assets on the efficiency of managing agricultural enterprises. The necessity of substantiation of the efficiency of the leasing and credit sources use for the fixed assets reproduction of the enterprise is determined.

scholarly journals A Comparative Analysis of the Collective Dominance Definition in Ukrainian and European Law – the Electricity Market Case

2016 ◽  
Vol 9 (14) ◽  
pp. 125-144
Author(s):  
Ksenia Smyrnova
Keyword(s):  
Electricity Market ◽  
Mining Industry ◽  
Policy Formation ◽  
State Regulation ◽  
Comparative Approach ◽  
Pricing Policy ◽  
Association Agreement ◽  
Energy Community ◽  
The Eu ◽  
Collective Dominance

This paper follows a comparative approach to the analysis of collective dominance doctrine and practice in the EU and the enforcement practice in Ukraine. The aim of this paper is to assess the compliance of the Ukrainian competition authority’s (AMCU) analysis of the national electricity market with EU law enforcement practice. The latter arises from Ukraine’s wider duty to fulfil its international law obligation to comply with EU competition rules, based on Article 18 of the Treaty establishing the Energy Community also taking into account the interpretative criteria developed in EU case law (according to Article 94 of the Association Agreement between Ukraine and the EU). Article 255 of the Association Agreement, which clearly provides for the use of the principle of transparency, non-discrimination and neutrality when complying with the procedures of fairness, justice and the right of defence, also illustrates the necessity of carrying out research in this field. The paper examines notions such as: the dominance doctrine, market power definition, economic strength and collective dominance in the EU enforcement practice. Special attention is placed on enforcement practice in the electricity market. Since the scrutinised market inquiry constitutes the first investigation into the Ukrainian electricity market, there is no national practice on this issue yet. For this reason, the analysis follows a wide comparative approach towards the principles of collective dominance in the electricity market in Ukraine. The paper concludes that the AMCU’s approach to the regulation of the electricity market in Ukraine confirms the necessity to reform the system of state regulation in the wholesale electricity market and in the market of services for electricity transmission. In order to develop competition in the electricity market, it is also necessary to change the system for tariff and pricing policy formation on the part of the National Energy and Utilities Regulatory Commission of Ukraine and the Ministry of Energy and Coal-Mining Industry of Ukraine. Stressed is also the necessity to follow the approach and criteria of EU competition law with regard to the determination of market dominance. This requirement is stipulated by Ukraine’s international legal obligations arising from Articles 18 and 94 of the Treaty establishing the Energy Community and Article 255 of the Association Agreement between the EU and Ukraine.

scholarly journals Bank’s marketing policy formation in a pandemic as ensuring resilience in the Russian economy

2020 ◽  
Vol 208 ◽  
pp. 07003
Author(s):  
Tatyana Solosichenko ◽  
Nadezhda Goncharova ◽  
Pavel Letov
Keyword(s):  
Price Competition ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Policy Formation ◽  
Survey Method ◽  
Main Hypothesis ◽  
Goods And Services ◽  
Marketing Policy ◽  
Return On Capital ◽  
High Level

The gist of this article boils down to improving the efficiency of the bank’s marketing policy in a pandemic. The growing needs of buyers, the growth of non-price competition and the supply of goods and services on the market indicate the relevance of the problem of forming a marketing policy. Factors such as imperfection of market relations, inflation, low population growth rate, high level of income differentiation of the population are characteristic of the Russian market. The article stresses that it is necessary to conduct a marketing policy competently in order to ensure the return on capital and a stable position in the market. The main hypothesis is based on changing consumer preferences. The marketing research was conducted by a survey method in the form of a survey of respondents. The aim of the study was to determine the strengths and weaknesses of the organization providing credit products. A survey of consumers of credit products made it possible to determine vectors and control points when choosing a product by a consumer. This, in turn, made it possible to determine the parameters of the loan products, which need to be changed in order to increase the degree of customer satisfaction. The criteria for choosing a loan, the preferred channels for obtaining a loan and the attitude towards credit institutions that provide loans have also been determined. The article presents the activities that determine the marketing policy for future periods.

scholarly journals Dynamic Pricing Policy Using Preservation Technology with Stock and Price Sensitive Demand

2020 ◽  
Vol 26 (3) ◽  
pp. 266-274
Author(s):  
Uttam Kumar Khedlekar ◽  
Priyanka Singh ◽  
Neelesh Gupta
Keyword(s):  
Dynamic Pricing ◽  
Policy Decision ◽  
Pricing Strategy ◽  
Selling Price ◽  
Market Demand ◽  
Pricing Policy ◽  
Preservation Technology ◽  
Proposed Model ◽  
Stock Policy ◽  
Dependent Demand

This paper aims to develop a dynamic pricing policy for deteriorating items with price and stock dependent demand. In declining market demand of items decreases with respect to time and also after a duration items get outdated. In this situation it needs a pricing policy to sale the items before end season. The proposed dynamic pricing policy is applicable for a limited period to clease the stock. Policy decision regarding the selling price could aggressively attracts the costumers. Objectives are to maximize the prot/revenue, pricing strategy and economic order level for such a stock dependent and price sensitive items. We are giving numerical example and simulation to illustrate the proposed model.

Implementation of Pricing Strategy

2013 ◽  
pp. 142-167
Keyword(s):  
Administrative Support ◽  
Price Policy ◽  
Work Culture ◽  
Competitive Growth ◽  
Market Uncertainty ◽  
Pricing Policy ◽  
Process Dynamics ◽  
Marketing Firms ◽  
Internal And External Factors ◽  
Strategy Integration

This chapter argues that the critical task for marketing firms during the market uncertainty, particularly while implementing the changes in the price policy, is to find a new set of organizational practices that will become the basis for managing the next period of competitive growth. Pricing performance is affected by internal and external factors. Internal factors of the organization include work culture, guidance by the managers, and administrative support. The pricing strategies would be more efficient where outcome-based control is used in driving the performance of price in the competitive marketplace. This chapter discusses the process dynamics in pricing and ways of implementing appropriate pricing policies and demonstrates building high consumer value. The discussion in this chapter is woven around the conceptual framework of developing pricing policy and building the overall strategy integration process in a competitive marketplace.

scholarly journals The effects of alcohol pricing policies on consumption, health, social and economic outcomes, and health inequality in Australia: a protocol of an epidemiological modelling study

BMJ Open ◽  
2019 ◽  
Vol 9 (6) ◽  
pp. e029918 ◽  
Author(s):  
Heng Jiang ◽  
Robin Room ◽  
Michael Livingston ◽  
Sarah Callinan ◽  
Alan Brennan ◽  
...  
Keyword(s):  
Health Inequalities ◽  
Social Issues ◽  
Price Policy ◽  
Unit Price ◽  
Risky Drinking ◽  
Pricing Policy ◽  
Policy Makers ◽  
Policy Initiatives ◽  
Pricing Policies ◽  
The Impact

IntroductionAlcohol use and misuse are associated with substantial health and social issues in Australia and internationally. Pricing policy is considered as one of the most effective means to reduce risky drinking and related harms. This protocol paper describes a study that will model and estimate the effects, effectiveness and cost–benefit of alcohol pricing policy initiatives in reducing risky drinking, health and social harms, and health inequalities among subpopulations in Australia.Methods and analysisThe study is a modelling and epidemiological study using data from various resources, such as survey, previous literatures and response agencies. A number of statistical procedures will be undertaken to evaluate the impact of different alcohol pricing policy initiatives on various outcomes, including alcohol consumption in population subgroups, and health and social problems, and to measure health inequalities and cost-effectiveness of those proposed pricing policies, such as a 10% tax increase on all alcohol beverages or introduction of a minimum unit price.Ethics and disseminationThe ethics approval of this study was obtained from the College Human Ethics Sub-Committee of the La Trobe University on 9 November 2017 (Ref: S17-206). While examining the heterogeneous effects of price policy across population subgroups, this study will provide the first comprehensive estimates of the likely impacts of alcohol price changes on health inequalities. The study will also provide sophisticated economic analyses of the impact of price policy changes, which is critical information for policy makers and will assist policy makers in directing resources to a more efficient alcohol strategy. Results will be made available to communities and societies, health departments and other researchers.

scholarly journals Impact of economic risks on the financial stability of agricultural enterprises

2020 ◽  
Vol 161 ◽  
pp. 01065
Author(s):  
Elena Dadayan ◽  
Anna Storozheva ◽  
Ekaterina Letyagina
Keyword(s):  
Agricultural Production ◽  
Financial Stability ◽  
Russian Society ◽  
Financial Risks ◽  
Agricultural Enterprises ◽  
Analysis And Synthesis ◽  
Bankruptcy Procedure ◽  
Quantitative Indicators ◽  
Agricultural Organization ◽  
Economic Risks

This article features a topical research, which is determined by the state of the economic sphere of life of modern Russian society. It focuses on the agricultural economic field of activity represented by agricultural enterprises. In the process of researching issues raised in the article, we have used general and specific scientific research methods, such as observation, analysis and synthesis, deduction and induction. They are what made it possible to identify economic risks that affect the financial stability of economic entities. We have focused on the financial risks of agricultural enterprises. Activities in agriculture are risky, and the growth of agricultural production, financial stability, etc., depends on how subjects overcome economic risks of various types. It is no secret that the growth of agricultural production is largely shaped by export economic operations. Thus, this leads to a drop in domestic consumer demand. Economic risks can lead to financial insolvency of agricultural enterprises. The article focuses on the specifics of the bankruptcy procedure of an agricultural organization. We provide quantitative indicators on declaring a debtor bankrupt by sectors of the economy for 2017 and 2018, including ones for bankruptcies of agricultural enterprises in the Krasnoyarsk region. Using systematic approach, we come to the conclusion about the main problems associated with the financial insolvency of agricultural enterprises.

Alianza: pricing to enter the pension industry

2014 ◽  
Vol 4 (4) ◽  
pp. 1-6 ◽  
Author(s):  
Pablo Farías
Keyword(s):  
Marketing Research ◽  
Subject Area ◽  
Pricing Strategy ◽  
Marketing Plan ◽  
Marketing Metrics ◽  
Content Type ◽  
Customer Lifetime ◽  
Lifetime Value ◽  
The Impact

Subject area The focus of the case is on the concepts of customer lifetime value (CLV) and customer equity (CE). Monitoring, measuring and maximizing CLV and CE have become a key priority for all marketers. Instructors can introduce these concepts and its key components. The main focus of the case is a quantitative assignment that asks students to analyze the convenience for the existing five AFPs (Administradora de Fondos de Pensiones, Pension Fund Administrator) of winning the tender. The use of CLV and CE measurements is particularly relevant. Students need to estimate the impact of pricing on the CLV and CE of the existing five AFPs. Study level/applicability BA, MSc, MBA Courses: CE, Marketing Metrics, Pricing. The case can also be used in courses that focus on Marketing Plan, Marketing Research or Services Marketing. Case overview In early 2009, Valentina Vial was given the assignment to develop the pricing strategy of Alianza to enter the pension industry. The company will propose a commission fee to compete with the country's existing five AFPs. Whichever AFP presents the lowest commission will be awarded the tender. When there are several competitors, the company must guess each competitor's likely pricing decision. In the analysis of the convenience for the existing five AFPs of winning the tender, the use of CLV and CE measurements is particularly relevant. Valentina Vial needed to estimate the impact of pricing on the CLV and CE of the existing five AFPs. Expected learning outcomes Understand the concepts of CLV and CE and the importance of maximizing a customer's lifetime value for the firm by calculating the CLV and the CE based on a combination of financial and non-financial data. Illustrate the importance of adopting a long-term strategic perspective (using CLV and CE) in choosing a pricing strategy. Once a firm commits to a pricing strategy, it is difficult to shift course. Given this, the choice of pricing levels should be informed by long-term strategic thinking, including consideration of potential competitive pricing decisions. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Sign in / Sign up

Export Citation Format

Share Document