scholarly journals Supply chain coordination between Autonomous Agents – A game-theory approach

2015 ◽  
Author(s):  
Gábor Kovács ◽  
Katarzyna Grzybowska
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Autonomous Agents ◽  
Supply Chain Coordination ◽  
Theory Approach

Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach

2019 ◽  
Vol 53 (5) ◽  
pp. 1937-1965
Author(s):  
Razieh Shoeleh ◽  
Mehdi Seifbarghy ◽  
Davar Pishva
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Traditional Approach ◽  
Theory Approach ◽  
Market Demand ◽  
Equilibrium Solutions ◽  
Decision Variables ◽  
Product Service ◽  
Cooperation Rate ◽  
Cost Efficient

Vertical cooperative (co-op) advertising is one of the well-known mechanisms for coordination of supply chains. Vertical co-op advertising is a financial agreement in which a member of the chain pays certain percentage (i.e. cooperation rate) of a subsequent member’s advertisement cost. Since increasing the number of echelons and decision variables in supply chain problems increase the modelling and computational complexity, most researchers study vertical co-op advertising in a two-level supply chain including a manufacturer and a retailer. This paper investigates the problem by considering price and quality levels as additional decision variables in a three-echelon supply chain consisting of one supplier, one manufacturer, and one retailer. The ultimate goal is to show supply chain managers the importance of product quality as well the role of local advertisement in positively influencing market demand on top of the traditional approach of speed and efficiency optimization. Using game theory approach, power of the manufacturer is assumed to be higher than or equal to those of others in the chain. Five different relationships between players are considered in five non-cooperative games (named as G1–G5) and equilibrium solutions are extracted for each. The results show that the manufacturer prefers to play Stackelberg with the retailer and the supplier rather than be in conflict with them in Nash game. Such preference can lead manufacturer towards high quality and cost-efficient product/service via efficient advertisement in our complex network of business firms.

scholarly journals How Does Licensing Remanufacturing Affect the Supply Chain Considering Customer Environmental Awareness?

2019 ◽  
Vol 11 (7) ◽  
pp. 1898 ◽  
Author(s):  
Zongbao Zou ◽  
Fan Wang ◽  
Xiaofan Lai ◽  
Jingxian Hong
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Closed Loop ◽  
New Products ◽  
Environmental Awareness ◽  
Third Party ◽  
Technology Licensing ◽  
Theory Approach ◽  
Potential Threat ◽  
Closed Loop Supply Chain

As sustainability issues are receiving increasing attention in society, in recent years many manufacturers have been adopting remanufacturing via technology licensing. This paper uses a game theory approach to investigate this strategy of a manufacturer under a closed-loop supply chain consisting of one supplier, one manufacturer, and one third-party remanufacturer (TPR), with the consideration of customer environmental awareness. In particular, the supplier supplies the components to the manufacturer and the manufacturer adopts technology licensing remanufacturing via the TPR. We explicitly characterize the reactions between the supplier and the manufacturer as being in equilibrium after adopting the technology licensing. We find that only when remanufacturing is a potential threat to the supplier is the performance of the supply chain improved and the double marginalization effect effectively eliminated. Moreover, remanufacturing by technology licensing only increases the profit of the manufacturer, but decreases the profit of the supplier. Interestingly, contrary to traditional wisdom, the existence of remanufactured products does not reduce the quantity of new products. Furthermore, remanufacturing by technology licensing may not always improve the environment, but customers in the market have environmental awareness that facilitates remanufacturing.

A game theory approach in seller–buyer supply chain

2009 ◽  
Vol 195 (2) ◽  
pp. 442-448 ◽  
Author(s):  
M. Esmaeili ◽  
Mir-Bahador Aryanezhad ◽  
P. Zeephongsekul
Keyword(s):  
Game Theory ◽  
Supply Chain ◽  
Theory Approach
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