scholarly journals Forecasting of Development Trends of Social Media Marketing in Ukraine

2018 ◽  
Vol 28 (4) ◽  
pp. 41-45
Author(s):  
Z. P. Dvulit ◽  
O. Yu. Onyshchenko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The State ◽  
Social Media Marketing ◽  
Development Trends ◽  
The World ◽  
The Future ◽  
High Level

The concept of social media marketing, its main tools and opportunities for using the company to communicate with clients and receive feedback are considered. The necessity of using social media marketing company has been determined, 48 % of consumers increase desire to buy a product of a brand that reacts sensitively to its customers in social media. The rating of the most popular social networks of the world is made. The state of social media marketing in Ukraine, tools of its application is investigated. The most used sites in Ukraine are considered and it is found that the first places in the rating are social networks. Three of the top five most popular sites are social networks. The rating of the most popular social networks in Ukraine is built. It is revealed that for Ukraine, social media marketing is relatively new, since it appeared only a few years ago, but today it has become quite powerful. Recently, there have been even special agencies that provide SMM services to companies. Despite the fact that SMM is only beginning to develop actively in Ukraine, it is worth noting how fast it develops and at what high level it is now. The number of users of social networks is increasing every minute both in the world and in Ukraine, further forecasts predict an even greater increase in interest in social networks in the future. It is revealed that in Ukraine the most popular social network is Facebook (in June 2017, Facebook reached 51.96 %). Based on the data on the use of social networks by online users, a forecast is made for the development of the five most popular social networks in Ukraine including Facebook, VKontake, YouTube, Instagram, Odnoklassniki. Based on the forecast it is defined that the number of users of such social networks as VKontakte and Odnoklassniki will decrease with time, and Youtube, Facebook, and Instagram will grow steadily.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Social Network Citizenship

2012 ◽  
pp. 339-357 ◽  
Author(s):  
Mina Seraj ◽  
Aysegul Toker
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Conceptual Model ◽  
Online Social Networks ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Marketing Practice

This chapter describes and discusses the specificities of membership commitment to online social networks. While delineating these specificities, we introduce the concept of social network citizenship (SNC) to define the characteristics of committed network members. A conceptual model involving commencement, creation, change, and commitment is developed in order to establish the antecedents of this new concept. In addition, the implications for marketing practice are discussed to reveal how companies can acquire social network citizens to retain their social media marketing strategies successful.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

Social Network Citizenship

2014 ◽  
pp. 84-102
Author(s):  
Mina Seraj ◽  
Aysegul Toker
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Conceptual Model ◽  
Online Social Networks ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Marketing Practice

This chapter describes and discusses the specificities of membership commitment to online social networks. While delineating these specificities, we introduce the concept of social network citizenship (SNC) to define the characteristics of committed network members. A conceptual model involving commencement, creation, change, and commitment is developed in order to establish the antecedents of this new concept. In addition, the implications for marketing practice are discussed to reveal how companies can acquire social network citizens to retain their social media marketing strategies successful.

scholarly journals Rumour prevention in social networks with layer 2 blockchains

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Subhasis Thakur ◽  
John G. Breslin
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
State Of The Art ◽  
Privacy Preserving ◽  
The State ◽  
Media Content ◽  
The Social ◽  
Layer 2 ◽  
Art Methods

AbstractSocial bots can cause social, political, and economical disruptions by spreading rumours. The state-of-the-art methods to prevent social bots from spreading rumours are centralised and such solutions may not be accepted by users who may not trust a centralised solution being biased. In this paper, we developed a decentralised method to prevent social bots. In this solution, the users of a social network create a secure and privacy-preserving decentralised social network and may accept social media content if it is sent by its neighbour in the decentralised social network. As users only choose their trustworthy neighbours from the social network to be part of its neighbourhood in the decentralised social network, it prevents the social bots to influence a user to accept and share a rumour. We prove that the proposed solution can significantly reduce the number of users who are share rumour.

Reflective Analysis on Facebook as Social Capital: Its Role in Transforming the Filipino College Students

2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Leah V. Cadiao ◽  
Rolando A. Alimen
Keyword(s):  
College Students ◽  
Social Capital ◽  
Social Network ◽  
Data Collection ◽  
Social Network Sites ◽  
The State ◽  
State College ◽  
The World ◽  
High Level ◽  
Type Of School

The emergence of social network sites such as Facebook, Friendster, Myspace, Twitter, You Tube and the like are basic for nearly everybody. The researchers explored on the Facebook (FB) phenomenon as the latest trend among teenagers. The study determined the transformation brought about by Facebook phenomenon as analyzed in the different reflections, testimonies, and insights given specifically by the Filipino college students. The respondents of the study were 250 college students from the state college of Occidental Mindoro and private maritime university of Iloilo City who were purposively selected on the basis of their exposure to FB. The researchers utilized both quantitative and qualitative modes of data collection. Results of the study showed that the college students have a high level of perception on Facebook. Their level of perception differs significantly when they are classified according to Type of School, Gender and Year Level. In totality, FB transformed the Filipino youth socially, emotionally, mentally and technologically. Their exposure to FB brings them to the world of internet where communication is essential, entice them to get more friends, allow them to express their ideas, feelings, and sentiments freely. These activities using Internet lead them to become technologically attuned individuals.

THE GENESIS OF CONSERVATIVE IDEOLOGY, DEVELOPMENT TRENDS AND PROSPECTS IN THE POLITICAL REFORM OF MODERN COUNTRIES (ON THE EXAMPLE OF RUSSIA AND FRANCE)

2020 ◽  
Vol 10 (4) ◽  
pp. 38-43
Author(s):  
MARIETA EPREMYAN ◽  
Keyword(s):  
Political Reform ◽  
Point Of View ◽  
The Political ◽  
Development Trends ◽  
Conservative Ideology ◽  
The World ◽  
Christian Conservatism ◽  
The Future ◽  
Conservative Policy ◽  
Depth Interviews

The article examines the epistemological roots of conservative ideology, development trends and further prospects in political reform not only in modern Russia, but also in other countries. The author focuses on the “world” and Russian conservatism. In the course of the study, the author illustrates what opportunities and limitations a conservative ideology can have in political reform not only in modern Russia, but also in the world. In conclusion, it is concluded that the prospect of a conservative trend in the world is wide enough. To avoid immigration and to control the development of technology in society, it is necessary to adhere to a conservative policy. Conservatism is a consolidating ideology. It is no coincidence that the author cites as an example the understanding of conservative ideology by the French due to the fact that Russia has its own vision of the ideology of conservatism. If we say that conservatism seeks to preserve something and respects tradition, we must bear in mind that traditions in different societies, which form some kind of moral imperatives, cannot be a single phenomenon due to different historical destinies and differing religious views. Considered from the point of view of religion, Muslim and Christian conservatism will be somewhat confrontational on some issues. The purpose of the work was to consider issues related to the role, evolution and prospects of conservative ideology in the political reform of modern countries. The author focuses on Russia and France. To achieve this goal, the method of in-depth interviews with experts on how they understand conservatism was chosen. Already today, conservatism is quite diverse. It is quite possible that in the future it will transform even more and acquire new reflections.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Enabling social networks in an R&D organization

2006 ◽  
Vol 25 (4) ◽  
pp. 237-246
Author(s):  
Tomas Hellström
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Qualitative Study ◽  
Network Formation ◽  
Higher Order ◽  
Practical Significance ◽  
Administrative Unit ◽  
High Level ◽  
Social Network Formation

This paper presents a qualitative study of mechanisms enabling social network formation in the R&D unit of a large technology-based organization. Drawing on interviews with 37 high-level technical and administrative unit members, a number of social network enablers could be discerned, which related to the need for effective location mechanisms, special “enrolment spaces”, and mechanisms for forging contacts. It was also possible to identify a number of higher-order factors for facilitation of network formation, namely hierarchical enablers and communicative and assimilative factors. Based on these results, the paper makes suggestions as to the theoretical and practical significance of social network enabling mechanisms in R&D organizations.

Social Networks, Their Basic Factors, as Well as Their Role in Society and the State in the Context of Digital Transformation

2020 ◽  
Vol 144 ◽  
pp. 26-35
Author(s):  
Rem V. Ryzhov ◽  
◽  
Vladimir A. Ryzhov ◽  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Life Support ◽  
Social Institutions ◽  
The State ◽  
Main Task ◽  
Organizational Models ◽  
Control Center ◽  
The Social ◽  
Single Strategy

Society is historically associated with the state, which plays the role of an institution of power and government. The main task of the state is life support, survival, development of society and the sovereignty of the country. The main mechanism that the state uses to implement these functions is natural social networks. They permeate every cell of society, all elements of the country and its territory. However, they can have a control center, or act on the principle of self-organization (network centrism). The web is a universal natural technology with a category status in science. The work describes five basic factors of any social network, in particular the state, as well as what distinguishes the social network from other organizational models of society. Social networks of the state rely on communication, transport and other networks of the country, being a mechanism for the implementation of a single strategy and plan. However, the emergence of other strong network centers of competition for state power inevitably leads to problems — social conflicts and even catastrophes in society due to the destruction of existing social institutions. The paper identifies the main pitfalls using alternative social networks that destroy the foundations of the state and other social institutions, which leads to the loss of sovereignty, and even to the complete collapse of the country.

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