Bayesian approach to landing page testing
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In this paper a Bayesian inference to conversion rate optimization is considered. Bayesian A/B/C testing methodology with the expected value of the loss function computed analytically is proposed. Bayesian A/B/C testing results are presented graphically and descriptively.
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1970 ◽
Vol R-19
(1)
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pp. 13-16
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2014 ◽
Vol 25
(3)
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pp. 685-696
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2018 ◽
Vol 187
◽
pp. 012002
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2014 ◽
Vol 2014
◽
pp. 1-21
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