scholarly journals Formation of Strategy of Library Representation on Social Media: Experience of the Leading Libraries

2019 ◽  
pp. 329-343 ◽  
Author(s):  
Valeriіa Strungar ◽  
Keyword(s):  
Social Media ◽  
Media Experience

scholarly journals Factors of communication mix on social media and their role in forming customer experience and brand image

2018 ◽  
Vol 13 (3) ◽  
pp. 1108-1118 ◽  
Author(s):  
Radovan Bacik ◽  
Richard Fedorko ◽  
Ludovit Nastisin ◽  
Beata Gavurova
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Customer Experience ◽  
Media Environment ◽  
Building Relationships ◽  
Brand Building ◽  
Brand Reputation ◽  
Marketing Activities ◽  
New Perspective ◽  
Media Experience

Abstract Building a brand is a long-term process and it also applies to the world of social media. It is said that building a good brand reputation takes years, but it can be ruin in a moment. Therefore, it is important to look responsibly at all the aspects that have a role in building a brand on social media. The actual experience with the brand on social media is able to significantly affect brand building. The study focuses on exploring brand-building relationships in the social media environment. We selected a set of factors to predict customer experience with the brand in a social media environment and then we examined the relationship between this customer experience and the perceived brand image. 476 respondents filled out the electronic questionnaire. The study puts the greatest emphasis on respondents aged 20 to 35 years. We used correlation analysis to investigate the relationships in this issue. Out of the seven investigated relationships, up to two cases with medium dependence were confirmed by the strong relevance of relationships. The results support the importance of using social media tools for branding purposes, because these tools are the ones with the greatest ability to influence the people’s perception and attitude. It is also the fastest and one of the most personal ways to communicate with the customer. It happens in real time and it can convey the real emotion if performed right which all together help to trigger the user action. The findings of this study can guide marketing activities for companies to make the return on investment in social media as high as possible. The research offers a new perspective on selected factors and their role in creating social media experience and subsequently a brand image.

Impact of General Social Media Experience on Usefulness for Business in the Workplace

2014 ◽  
pp. 14-32 ◽  
Author(s):  
Donald L. Amoroso ◽  
Tsuneki Mukahi ◽  
Mikako Ogawa
Keyword(s):  
United States ◽  
Social Media ◽  
Strong Predictor ◽  
The United States ◽  
Ease Of Use ◽  
Collective Knowledge ◽  
Use Of Social Media ◽  
Media Experience ◽  
Behavioral Intention To Use ◽  
Media Applications

This chapter looks at the adoption of general social media applications on usefulness for business, comparing the factors that influence adoption at work between Japan and the United States. In Japan, ease of use and usefulness for collective knowledge in general social media are predictors of usefulness for business social media, and in the United States, only usefulness for collective knowledge is a strong predictor of usefulness for business. The authors did not find behavioral intention to use social media in the workplace to be an important factor in predicting the usefulness of social media for business. The value of this research is its ability to understand the use of social media in the workplace to include how the experience of social media impacts on the expectation of usefulness for business and how the impact of ease of use differs from Japanese to the United States because of cultural, technological, and market reasons.

Evaluation of a Health and Fitness Social Media Experience

2011 ◽  
Vol 42 (4) ◽  
pp. 222-227 ◽  
Author(s):  
Renee E. Frimming ◽  
Myles Jay Polsgrove ◽  
Glenna G. Bower
Keyword(s):  
Social Media ◽  
Health And Fitness ◽  
Media Experience

Do College Students Benefit from Their Social Media Experience?

2015 ◽  
pp. 259-278
Author(s):  
Ling Fang ◽  
Louisa Ha
Keyword(s):  
Social Support ◽  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Self Efficacy ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Efficacy Research ◽  
Media Experience

As young people are increasingly dependent on Social Networking sites (SNS) to socialize, seek information, and self-broadcast, their SNS consumption has been found to be associated with social capital and social support in a positive way especially among individuals with low psychological assets. This exploratory study investigated SNS involvement in relation to college students' perceived self-efficacy change afterwards based on the social cognitive theory and literature review on social media effects studies. Undergraduate students (N = 395) in a Midwest U.S. public university participated in a web survey in September 2012. Results indicated a positive potential of involving in SNS activities to strengthen users' self-efficacy. Research data also point to the mediating roles of social support and social learning on SNS involvement and self-efficacy, especially among low self-efficacy college students with homogenous SNS networks. Theoretical and practical implications are discussed.

The donation and transplant divulgation process of 21st century: Social media experience from “Coordinación Sectorial de Trasplantes de Sevilla-Huelva”

2020 ◽  
Vol 44 (1) ◽  
pp. 57-58
Author(s):  
J.J. Egea-Guerrero ◽  
L. Martín-Villén ◽  
Z. Ruiz de Azúa-López ◽  
F. Maroto Monserrat ◽  
J.A. Sanchez-Román ◽  
...  
Keyword(s):  
Social Media ◽  
21St Century ◽  
Media Experience
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