How Waterpark Image, Price Fairness, and Satisfaction Create Behavioral Intentions: Moderating Effects of Novelty- Seeking

2018 ◽  
Author(s):  
Supeecha Panichpathom ◽  
Thunyathorn Dulyadhamapiromya
Keyword(s):  
Behavioral Intentions ◽  
Novelty Seeking ◽  
Price Fairness ◽  
Moderating Effects

Moderating Effects of Novelty and Spontaneity on Personal Electronic Communication at Work

2012 ◽  
Vol 2 (2) ◽  
pp. 19-32
Author(s):  
Pruthikrai Mahatanankoon
Keyword(s):  
Electronic Communication ◽  
The United States ◽  
Synchronous Communication ◽  
Workplace Communication ◽  
Novelty Seeking ◽  
Moderating Effects ◽  
Communication Management ◽  
Media Synchronicity ◽  
The Relationship

This exploratory study aims to examine the moderating effect of novelty seeking and spontaneity on the relationship between asynchronous and synchronous personal electronic communication at work. Hierarchical moderated regression analyses were used to analyze a survey of 110 white-collar employees working in the midwestern region of the United States. Data analysis revealed the moderating effects of spontaneity and novelty seeking on the transition from personal asynchronous to synchronous communication, emphasizing the role of novelty seeking and spontaneity as the precursors to higher media synchronicity—a transition from conveyance to convergence processes as observed in various hedonic settings. Strategies for workplace communication management are discussed.

scholarly journals Perceived quality, authenticity, and price in tourists’ dining experiences: Testing competing models of satisfaction and behavioral intentions

2019 ◽  
Vol 25 (4) ◽  
pp. 480-498 ◽  
Author(s):  
Birgit Muskat ◽  
Tanja Hörtnagl ◽  
Girish Prayag ◽  
Sarah Wagner
Keyword(s):  
Service Quality ◽  
Food Quality ◽  
Behavioral Intentions ◽  
Perceived Quality ◽  
Second Order ◽  
Price Fairness ◽  
Tourist Satisfaction ◽  
Order Construct ◽  
Competing Models

This study examines tourists’ dining experiences and tests competing models of predictors of satisfaction and behavioral intentions. Specifically, we examine the influence of service quality, quality of environment, food quality, price fairness, authenticity, and tourist satisfaction on behavioral intentions. Within the context of mountain hut casual ethnic restaurants and a survey of 304 respondent tourists, we apply partial least squares-structural equation modeling (PLS-SEM) to test both the baseline and the competing, hierarchical latent model. First, results for the baseline model show that satisfaction fully mediates the relationship between the various quality attributes and behavioral intentions. Second, results from the competing model confirm that food quality, service quality, and quality of environment form a second-order construct of perceived quality. Third, results reveal that service quality, quality of the environment, and food quality are best represented as a second-order construct in modeling predictors to evaluate the tourism dining experiences relative to tourist satisfaction and behavioral intentions. Fourth, we show that authenticity is a stronger predictor of satisfaction than price fairness and service quality.

Price fairness perceptions and hotel customers’ behavioral intentions

2015 ◽  
Vol 21 (3) ◽  
pp. 262-276 ◽  
Author(s):  
Rania El Haddad ◽  
Rob Hallak ◽  
Guy Assaker
Keyword(s):  
Behavioral Intentions ◽  
Price Fairness ◽  
Fairness Perceptions ◽  
Hotel Customers

When do high prices lead to purchase intention? Testing two layers of moderation effects

2019 ◽  
Vol 31 (5) ◽  
pp. 1516-1531 ◽  
Author(s):  
Junghwa Son ◽  
Byoungho Ellie Jin
Keyword(s):  
Purchase Intention ◽  
Price Fairness ◽  
Moderating Effects ◽  
Content Type ◽  
Leisure Class ◽  
Brand Familiarity ◽  
Perceived Price ◽  
Willingness To Purchase ◽  
Perceived Price Fairness ◽  
The Relationship

Purpose Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to ascertain the relationship between perceived price and purchase intention. The purpose of this paper is threefold: first, to examine the relationship between perceived price and willingness to purchase; second, to discover the effects of two moderators (perceived price fairness and vanity) on this relationship; and third, to compare how these moderating effects differ by consumers’ brand familiarity. Design/methodology/approach A total of 287 usable data sets were collected from college students in the southeastern region of the USA. Findings The findings showed no negative relationship between perceived price and willingness to purchase. Only perceived price fairness was found to moderate the perceived price–purchase intention relationship. Furthermore, the moderating effect of price fairness was only confirmed in the high brand familiarity group, while the moderating effect of vanity was only confirmed in the low brand familiarity group. Research limitations/implications Generalization of the findings is cautioned because findings may vary by demographic backgrounds. Practical implications Since purchase intention increases when price is fair even though price is high, marketers should put efforts into promoting and creating the perception of fair price of their products and brands. Originality/value This study extends price perception research by incorporating two theories (equity theory and Veblen’s theory of the leisure class) that help further elaborate the relationship between perceived price and willingness to purchase.

The role of customers’ motivations in the relationships between e-stimuli and behavioral intention on a bed and breakfast website

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Myunghee Mindy Jeon ◽  
Miyoung Jeong ◽  
Seonjeong Ally Lee
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Marketing ◽  
Equation Modeling ◽  
Flow Experience ◽  
Moderating Effects ◽  
Content Type ◽  
Bed And Breakfast ◽  
Hedonic Utilitarian ◽  
Flow Experiences

Purpose This study examined relationships among e-stimuli and customers’ behavioral intentions and identified whether customers’ hedonic or utilitarian orientation moderation effects of e-stimuli on a bed and breakfast (B&B) website’s flow experience. Design/methodology/approach The proposed hypotheses were tested by using structural equation modeling. Two group comparisons were conducted to test moderating effects in the relationships between stimuli and flow experience. Findings This study determined e-stimuli affected customers’ flow experiences and causal relationships among emotions, satisfaction and behavioral intentions. It also found moderating effects of hedonic/utilitarian motivation. Practical implications Findings from this study could help B&B operators develop online marketing strategies. Originality/value This study developed a framework of e-stimuli in a B&B website setting to address customers’ psychological behaviors to understand the practical needs of the B&B industry and customers’ expectations.

Consumer response to retail performance of organic food retailers

2014 ◽  
Vol 116 (2) ◽  
pp. 212-227 ◽  
Author(s):  
Edward Shih-Tse Wang ◽  
Bi-Kun Tsai
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Behavioral Intentions ◽  
Risk Perceptions ◽  
Organic Food ◽  
Consumer Trust ◽  
Price Fairness ◽  
Content Type ◽  
Food Retailers ◽  
Performance Dimensions

Purpose – Understanding how retail performance can reduce risk perceptions and influence behavioral intentions remains a key issue for researchers. Consumer evaluations of a retailer's performance may form their risk perceptions and positive behavioral intentions toward the retailer. This study aims to extend previous research by proposing an integrative model that examines how three retail performance dimensions (product quality, service quality, and price fairness) influence consumer trust, risk perceptions, and repatronage intentions in the context of organic food retailing. Design/methodology/approach – Empirical data were collected from face-to-face interviews guided by a structural questionnaire. Consumers of organic food retailers located in Taiwan were asked to participate in the research and 416 usable questionnaires were collected. Structural equation modeling (SEM) through LISREL 8.70 was used to analyze the data. Findings – Results show that both product quality and price fairness have direct effects on consumer trust, risk perceptions, and indirect effects (through trust in retailer and transaction risk perceptions) on the intent to revisit an organic food retailer. Service quality only affects consumer trust directly, but not perceived transaction risk. In addition, service quality does not have a significant indirect effect on revisit intention. Originality/value – This study is the first to research essential issues for understanding the role of retail performance dimensions on transaction risk perceptions in organic food marketing practices in Taiwan.

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