Behaviour change interventions in breast and cervical cancer screening promotion
Keyword(s):
To encourage women to participate in breast and cervical state-paid screening programs, an experiment was conducted, during which easy access was provided to the screening and each woman who had not used the state-paid screening opportunity was addressed through direct communication. Screening coverage after the experiment improved up to 288%, demonstrating the importance of a behavioural economics nudge approach and tailored communication in the overall health communication process provided within the socio-ecological model.
2021 ◽
2017 ◽
1999 ◽
Vol 9
(1)
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pp. 42-49
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2009 ◽
Vol 99
(5)
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pp. 936-943
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