scholarly journals Marketing Solutions in Rural Tourism Development in Lithuania

Ekonomika ◽  
2006 ◽  
Vol 74 ◽  
Author(s):  
Jadvyga Ramanauskienė ◽  
Julius Ramanauskas ◽  
Audrius Gargasas
Keyword(s):  
Cultural Heritage ◽  
Rural Areas ◽  
Local Population ◽  
Tourism Development ◽  
Living Standards ◽  
Rural Tourism ◽  
Local People ◽  
Contemporary World ◽  
The Right ◽  
Marketing Methods

In the contemporary world, an increasing number of enterprises, including rural tourism businesses, employ marketing methods and knowledge in their activities. Rural tourism has an exclusive link with nature. For this reason its services became very popular. Its development is furthered by the right marketing system and an expedient EU and national support. Rural tourism becomes a new field of activities, which makes good income and returns in rural areas and enables to change from agricultural production to service trade. It is an extra income for farmers or other agrarian people. In addition, rural tourism provides social and cultural benefits, i.e. social contacts between local population and tourists, an augmented perception of the importance and preservation of cultural heritage, stronger communication among local people. Local communities are able to develop economics in the area, to improve living standards and to preserve cultural heritage and social values. Therefore, rural tourism development, preconditioning improvement of living standards of tourists and local people, increasingly becomes an object of scientific and practical discussions. In the article, the authors analysers rural tourism development, reveal its problems and marketing tasks. The aim of the study was to formulate the measures of improving the marketing solutions in rural tourism development.

scholarly journals Strategic Planning and Marketing of Rural Tourism in Western Odisha

2021 ◽  
Vol 6 (1) ◽  
pp. 85-103
Author(s):  
Shwetasaibal Samanta Sahoo ◽  
Sarat Kumar Lenka
Keyword(s):  
Development Strategy ◽  
Rural Areas ◽  
Well Being ◽  
Rural Tourism ◽  
Contemporary World ◽  
The People ◽  
Operating Environments ◽  
The Social ◽  
The Right ◽  
Marketing Methods

Rural Tourism is an increasingly important activity for the country’s economy.  It is being used as  a development strategy to improve the social and economic well being of the people in rural areas.  Rural tourism includes an enormous range of activities, natural and manmade attractions, amenities and facilities, transportation, marketing and information systems. Rural tourism is very diverse and fragmented in terms of operational structures, activities, markets and operating environments.  Benefits of rural tourism have been expressed as employment growth and broadening a region’s economic base, reproduction, social improvement and revitalization of local craft.  In the contemporary world, an increasing number of enterprises, including rural tourism, businesses employ marketing methods and knowledge in their activities.  Rural tourism has an exclusive link with nature.  For this reason its services became very popular.  Its development can be furthered by the right marketing system.  In the article, the author highlights the strategic measures for rural tourism development in Western Odisha.

scholarly journals Challenges and Prospects of Solid Waste Management in Rural Tourism Areas in China

2021 ◽  
Vol 251 ◽  
pp. 02082
Author(s):  
Ying Guo ◽  
Ping Wang ◽  
Dongliang Zhang
Keyword(s):  
Waste Management ◽  
Environmental Protection ◽  
Solid Waste ◽  
Rural Areas ◽  
Solid Waste Management ◽  
Tourism Development ◽  
Economic Benefits ◽  
Living Standards ◽  
Rural Tourism ◽  
Domestic Waste

Rapidly developing rural tourism in the vast rural areas brings economic benefits and also produces waste increment; at the same time, with the improvement of living standards, the increase of waste in rural areas is not low, which has become an essential issue of ecological, environmental protection. This paper discusses China’s rural tourism development, the difficulties of domestic waste management in rural tourism areas and puts forward suggestions for improvement based on analysis.

scholarly journals THE FOOD CULTURE IN DEVELOPMENT OF RURAL TOURISM IN HERZEGOVINA

2017 ◽  
pp. 65-79
Keyword(s):  
Cultural Heritage ◽  
Rural Areas ◽  
Local Community ◽  
Local Population ◽  
Rural Tourism ◽  
Food Culture ◽  
Family Farms ◽  
Special Programs ◽  
Adriatic Coast ◽  
The Media

Gastronomy is an important part of rural tourism and in all its authenticity is a part of the immaterial cultural heritage of a particular region or a local community. Gastronomic tours are specific tourist products that represent some areas in the international tourist market, for example cheese, wine and olive roads. Among the numerous tourists visiting Herzegovina and the Adriatic coast every year, there are so-called Existential tourists whose aim is to taste and feel the authenticity of the Herzegovinian area and it's gastronomic culture. Tasting food in authentic rural areas is a kind of ritual for getting to know the history and cultural heritage of the local community. Each dish has its own story and origin. Modern rural tourism promotes specific food and wine destinations through the Internet, specialized travel agencies, smartphone applications and the media. Electronic media, like television, play a big role in promoting the gastronomy and the culinary world, through special programs and channels. Herzegovina has preserved numerous traditional meals, primarily by word of mouth, but in reality only a few meals (japra and dolma, pancakes, sour polenta, meals under the sač) are recognizable. The authenticity of the area represents a significant tourist potential by incorporating traditional meals into the restaurants offer, family farms and the opening of food and wine roads, as well as the tourist's active participation in the preparation of food. The article analyzes the existing conditions of gastro tourism in the rural areas of Herzegovina. The survey was conducted at the level of owners of touristic facilities, tourists and local residents. By using the interview method it was attempted to determine if the local population was preserving the tradition of autochthonous food.

scholarly journals IMPROVING THE EFFICIENCY OF NATURAL RESOURCE POTENTIAL FOR RURAL TOURISM DEVELOPMENT IN KARAIDELSKY DISTRICT OF THE REPUBLIC OF BASHKORTOSTAN

2020 ◽  
Vol 4 (34) ◽  
pp. 60-65
Author(s):  
A.S. Khalfin ◽  
◽  
E.G. Salisheva ◽  
Z.R. Shaikhmurzina ◽  
◽  
...  
Keyword(s):  
Natural Resource ◽  
Rural Areas ◽  
Swot Analysis ◽  
Positive Impact ◽  
Local Population ◽  
Tourism Development ◽  
Rural Tourism ◽  
Resource Potential ◽  
Republic Of Bashkortostan ◽  
The Republic

The relevance of the problem considered in this article is due to the positive impact of rural tourism on the preservation and development of rural areas, rational use of their resource potential, improving the welfare of the local population, reducing social tension, stimulating the development of farms and personal subsidiary plots, preserving folk crafts, culture and identity. Based on the analysis of the experience of rural tourism development in European countries, it is concluded that there is a high potential of this direction in the Republic of Bashkortostan. Among the municipal districts of the republic, the authors distinguish the Karaidel district, which has unique ecological and economic characteristics. The authors have identified the most promising direction for the development of rural tourism in the area under consideration – the development of a complex of guest houses providing accommodation and catering services for guests, as well as excursions, horseback riding, etc. The attractiveness for tourists in this type of accommodation lies in the possibility of living in peasant estates, as well as acquaintance with the traditions and rituals of the indigenous population of the republic. The article proposes recommendations for improving the efficiency of using the natural resource potential of rural tourism development in the Karaidel region of the Republic of Bashkortostan. The article presents the results of a SWOT analysis of the prospects for the development of rural tourism, offers directions for the development of rural tourism in the context of market segments and measures to promote the territory. The proposed measures for the development of rural tourism in the area: creation of an ecosystem (recreation, impressions, functional food); unification into a cluster (farms, accommodation facilities, recreation centers, local residents, personal subsidiary plots); development of a unique selling proposition; using the method of geoanalytics to analyze the target audience; certification of rural tourism objects, development of a culinary atlas of national dishes. Trends towards individualization of travel, the growing influence of ecology and ethics on the consciousness of the population are favorable factors for the development of rural tourism in the Karaidel region and the Republic of Bashkortostan as a whole.

Developing and Validating a Scale of Tourism Gentrification in Rural Areas

2021 ◽  
pp. 109634802110149
Author(s):  
Chaohui Wang ◽  
Yumei Xu ◽  
Tingting (Christina) Zhang
Keyword(s):  
Rural Areas ◽  
Living Standards ◽  
Rural Tourism ◽  
Measurement Scale ◽  
Community Culture ◽  
Policy Makers ◽  
Qualitative And Quantitative ◽  
Cultural Appreciation ◽  
Great Progress ◽  
Development And Validation

In recent years, tourism gentrification has made great progress in rural areas and has had significant impacts on these areas’ development, specifically in the domains of the economy, living standards, community, culture, and environment. Tourists play a key role in developing tourism gentrification in rural areas, but research investigating tourism gentrification in rural areas from the tourist perspective is scarce. To fill this gap, we focus on tourism gentrification and develop a measurement scale from the tourist perspective through multiple qualitative and quantitative steps. Our findings confirm that tourism gentrification in rural areas from the tourist perspective comprises eight dimensions: economic growth, enhanced environment, enhanced living standards, individual civilization, improved communication, promoted social environment, cultural appreciation, and improved individual quality. Through development and validation of the scale, we hope to offer a comprehensive referencing index of tourism gentrification in rural areas to policy makers and rural tourism practitioners.

scholarly journals Financial Supporting Tools of Rural Tourism Development in Nitra Self-Governing Region

2016 ◽  
Vol 8 (2) ◽  
pp. 123-134 ◽  
Author(s):  
Jana Jarábková ◽  
Ľubica Majstríková ◽  
Tomáš Kozolka
Keyword(s):  
European Union ◽  
Rural Areas ◽  
Tourism Development ◽  
Rural Tourism ◽  
Development Projects ◽  
Agricultural Activities ◽  
The European Union ◽  
Economic Activities ◽  
Programming Period ◽  
Action Groups

Abstract Rural tourism is one of the opportunities, which can positively influence productivity and incomes in rural areas. European Union set the rural development as part of its priorities. This development has been conducted through several measures aimed at education, cooperation, municipality development, ecological agriculture, diversification of economic activities, etc. Rural tourism is a result of diversification of economic activities towards non-agricultural activities. The paper focuses on analysing financial tools of support used for rural tourism development. Development projects realized in the Nitra Self-governing Region (NSR) during programming period 2007 - 2013 (plus 2 years) are evaluated. These projects have been financed through different grant schemes created by the European Union (realised by Ministries, Local Action Groups, Agricultural Paying Agency) and also by the Nitra Self-governing Region. The paper also illustrates the localisation of approved projects and their purpose.

scholarly journals Tourism Potential and Rural Tourism: A Case Study of the Municipality of Andrijevica

2013 ◽  
Vol 6 ◽  
pp. 33-53 ◽  
Author(s):  
Goran Rajović ◽  
Jelisavka Bulatović
Keyword(s):  
Rural Areas ◽  
Rural Economy ◽  
Rapid Development ◽  
Tourism Development ◽  
Rural Tourism ◽  
Transport Infrastructure ◽  
Rural Settlements ◽  
Economic Activities ◽  
Tourism Potential ◽  
Distinguished Group

The paper analyses tourism potential and rural tourism of the Municipality of Andrijevica. Existing tourism and recreation supply is not sufficiently developed and affirmed nor organized and connected both within the scope of the Municipality and with the neighbouring municipalities. One of the prerequisites for tourism development might be good transport infrastructure. However, in the territory of the Municipality of Andrijevica is not adequate. On the territory of the Municipality of Andrijevica, natural and anthropogenic values are distinguished group deployment and characteristics of complexity and complementarily. Natural values are particularly come to the fore, if we know that modern tourism trends emphasize the value of untouched nature. Marketing affirmation of the Municipality of Andrijevica is one of the most important processes that represent a momentum for its tourism development. In this sense, all kinds of tourism propaganda must be enhanced, which affirmed the value of tourism (for example the eco-pasture Štavna), which would lead to a more comprehensive tourism development that would provide a profitable economic performance. Particularly it is very important to encourage and support rapid development of economic activities in rural areas and development of human resources. Furthermore, the economic progress and independence rural settlements of the Municipality of Andrijevica must be improved in accordance with the ecological principles and sustainable development in rural development. In finding a new identity and direction of development of the rural economy, the Municipality of Andrijevica must accept new trends in Europe and the countries that have been through a period of transition, in terms of adapting and complementing so far the role of villages and rural areas within diversified supply and the introduction of tourism as one the essential activities. Such guidelines already exist in spatial and urban plans of the Municipality of Andrijevica, starting as of 2010

scholarly journals Persepsi Wisatawan Eropa Terhadap Paket Wisata Pedesaan (Rural Activity) Pada D’karang Homestay, Bali

2020 ◽  
Vol 9 (1) ◽  
pp. 1-10
Author(s):  
Ni Putu Evi Wijayanti
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Tourism Industry ◽  
Living Standards ◽  
Rural Tourism ◽  
Tourism Sector ◽  
Tourism Studies ◽  
Local Residents ◽  
Tourist Village ◽  
Interview Questionnaire

Rural tourism is one tour package that is highly desirable for foreign tourists, especially European tourists. Rural tourism has an important role and provides many benefits in the tourism sector for rural communities. When tourists travel to rural areas, they indirectly help local communities in developing rural areas and living standards. Furthermore, homestay is one of the criteria for a tourist village. Homestay is a product of the tourism industry where tourists can meet directly with local residents. Tourists who stay at the homestay and given an offer of rural tour packages, can be an opportunity for the community to attract tourists to stay longer by enjoying a variety of natural and cultural activities in the tourist village. This study aimed to determine the perceptions of European tourists on rural tour packages at D’Karang Homestay. The benefit of this research is to add references in tourism studies especially about the perceptions of European tourists on rural tourism packages. The research methods used were observation, interview, questionnaire and documentation. This research revealed European tourist perceptions of the rural tour packages offered by D’Karang Homestay but there are still shortcomings that need to be corrected.

scholarly journals The attitudes of local people about creating sports-recreational tourist offer in Sajkaska

2011 ◽  
Vol 91 (3) ◽  
pp. 91-115
Author(s):  
Bojana Kovacevic ◽  
Jovan Plavsa
Keyword(s):  
Local Community ◽  
Effective Means ◽  
Local Population ◽  
Tourism Development ◽  
Field Research ◽  
Local People ◽  
Sport Tourism ◽  
Southeastern Part ◽  
Cultural Affirmation ◽  
Autonomous Province

Sajkaska is a geographical region in Serbia. It is southeastern part of Backa, located in the Autonomous Province of Vojvodina. Sajkaska is characterized by suitable tourist-geographical position, a plenty of natural values and various cultural-historical inheritance. These characteristics enable a lot of opportunities for developing sports and recreational activities This paper presents the results collected in the field research about the attitudes of local people about opportunities for development sports-recreational tourism in Sajkaska, as well as involving local community in this process. Initially, the survey was carried in Sajkaska and provided data about the participation of the local communities in the sport tourism development in Sajkaska Involving local community in this process is most easily done through the development of different forms of sports-tourist movements and tourism education programs of local population of Sajkaska. As long as sport tourism development in Sajkaska is well planned and monitored, it can be an effective means of local economic growth, cultural affirmation and environmental protection without compromising a region?s unique attractions.

scholarly journals Revitalizing the cultural heritage sites of the medieval town of Tansen for the sustainable tourism development

2019 ◽  
Vol 8 ◽  
pp. 127-138
Author(s):  
Paras SJB Rana
Keyword(s):  
Cultural Heritage ◽  
Local Community ◽  
Local Population ◽  
Tourism Development ◽  
Local Communities ◽  
Heritage Management ◽  
Sustainable Tourism Development ◽  
Heritage Sites ◽  
Tourist Destinations ◽  
Natural Settings

   Tansen is renowned for its natural settings, historic buildings and a living cultural heritage that have remained, from medieval period until now. By UNWTO statistics,internationally, cultural tourism comprises 39% of the total tourism arrivals. This reaffirms that offering greater access to the cultural and heritage assets would give Tansen a competitive edge over the other tourist destinations and increase its attractiveness as a top tourist destination in Nepal. This article is related to study of how the heritage sites could be revived to make the cultural heritage tourism sustainable and regain Tansen’s economic vibrancy that has been depleting in the recent times. The purpose of the study is to examine the current state of the cultural heritage management in Tansen, to examine the prospect of revitalizing the cultural heritage assets and; to examine the role of the local communities in these aspects. The methods used in the study were site observations, a key informant interview of experts including the city Mayor, tourism entrepreneurs, site mangers and opinion survey of tourists and the local community resident. The study shows that local population has a positive opinion and initial enthusiasm on the emerging tourist arrivals after the restoration of Rani Mahal, but their role is marginalized in the process. This is the key proposition to start an initiative for the local communities to actively participate in tourism development projects. ‘Revitalizing the Rani Mahal heritage’ launched through the Public Private Partnership with support from UNESCO could build the trust amongst the high end international as well as domestic tourist and attract more investments to conserve, protect and promote the heritage capital stocks for the Tansen tourism development.

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