scholarly journals APPLIED PHOTOGRAPHY FOR TKP COFEE HOUSE’S COMPANY PROFILE

2020 ◽  
Vol 9 (2) ◽  
pp. 139-147
Author(s):  
Cahya Naufal Asyfahani
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Added Value ◽  
Production Processes ◽  
Profile Design ◽  
Post Production ◽  
A Company ◽  
Online Form

The purpose of this study project is to produce a company profile design that will be combined with product photography according to company needs, so as to convince potential franchisees to use the TKP Coffee House services and can confirm the positioning of the TKP Coffee House as a cafe that has superior product quality. The design of the company profile combined with this photography will be published in printed form, namely booklets, and in the online form, namely social media, and websites. The process of designing a company profile with a combination of photography through several stages of the process of creating a sequence of pre-production processes, production processes, and post-production processes. The design of a company profile with a combination of photography is expected to help the TKP Coffee House build its image in the audience and potential franchisees, provide added value, and making the TKP Coffee House cafe able to compete with its competitors.

scholarly journals MERCHANDISE DESIGN AS PT RADIO CHANDRA TARUNA PROMOTION

2020 ◽  
Vol 9 (2) ◽  
pp. 162-168
Author(s):  
Ivan Trifandianto
Keyword(s):  
Corporate Image ◽  
Added Value ◽  
Self Image ◽  
Production Processes ◽  
Daily Food ◽  
Information Media ◽  
Post Production

Radio is one of the information media that is a daily food by the community. The existence of radio in people's lives certainly cannot be separated from the function of radio as a medium of information and for entertainment. In Semarang, there are a lot of private radios present to entertain entertainment and information, one of them is Chandra Taruna Radio (RCT FM) which is a seasoned radio in Semarang City. This radio is in the Bukitsari Region, Banyumanik, Semarang. In Semarang there are a lot of radio competitors who are competitors of Radio Chandra Taruna (RCT FM) itself. So there needs to be an effort, to build a corporate image and listener loyalty so that listeners can faithfully listen to RCT FM and attract potential advertisers on this radio. The aim of this study project is to produce a merchandise design, which illustrates the elements of the merchandise design that illustrates the role of RCT FM as a radio that provides information and entertainment. So that it can increase the attractiveness of prospective listeners and prospective advertisers and increase the loyalty of old listeners. The process of designing merchandise through several stages of the process of creating the sequence of pre-production processes, production processes, and post-production processes. The results of the design of merchandise PT. Radio Chandra Taruna based on its type namely, in the form of t-shirts, tote bags, tumblers, notebooks, mugs, hand fans, and key chains. With the design of this merchandise is expected to help PT. Radio Chandra Taruna built its self-image to the audience, added value, and made PT. Radio Chandra Taruna can compete with its competitors

scholarly journals Gaining Trust in the Digital Age: The Potential of Social Media for Increasing the Competitiveness of Small and Medium Enterprises

2021 ◽  
Vol 13 (4) ◽  
pp. 1884
Author(s):  
Borislav Rajković ◽  
Ivan Đurić ◽  
Vlade Zarić ◽  
Thomas Glauben
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Consumer Preferences ◽  
Small And Medium Enterprises ◽  
Online Communication ◽  
Added Value ◽  
Equation Modeling ◽  
Credence Attributes ◽  
Medium Enterprises ◽  
A Company

Trust in information originating from a company is becoming essential, as consumer preferences are increasingly versatile and oriented towards credence attributes. Social media, which emerged as a dominant means of online communication, might help increase consumers’ trust in companies. The paper empirically investigates a conceptual trust-building mechanism that could occur on companies’ social media pages. A survey was conducted among social media users in Belgrade (Serbia). The collected data were analyzed using covariance-based structural equation modeling. It confirmed that in an interactive environment of companies’ social media pages, trust can be built towards two objects. The first one is trust among consumers, and the second one is trust towards a company. The results also confirm a connection between trust and an intention to purchase, both being also related to a consumer’s willingness to obtain information. Therefore, the result can serve as a basis for creating more effective marketing campaigns where a company is the source of information regarding credence (added-value) attributes of its products.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Comparison of SVM, RF and SGD Methods for Determination of Programmer's Performance Classification Model in Social Media Activities

2020 ◽  
Vol 4 (2) ◽  
pp. 329-335
Author(s):  
Rusydi Umar ◽  
Imam Riadi ◽  
Purwono
Keyword(s):  
Social Media ◽  
Gradient Descent ◽  
Classification Model ◽  
Stochastic Gradient Descent ◽  
Support Vector ◽  
Svm Algorithm ◽  
Vector Machines ◽  
Performance Patterns ◽  
A Company

The failure of most startups in Indonesia is caused by team performance that is not solid and competent. Programmers are an integral profession in a startup team. The development of social media can be used as a strategic tool for recruiting the best programmer candidates in a company. This strategic tool is in the form of an automatic classification system of social media posting from prospective programmers. The classification results are expected to be able to predict the performance patterns of each candidate with a predicate of good or bad performance. The classification method with the best accuracy needs to be chosen in order to get an effective strategic tool so that a comparison of several methods is needed. This study compares classification methods including the Support Vector Machines (SVM) algorithm, Random Forest (RF) and Stochastic Gradient Descent (SGD). The classification results show the percentage of accuracy with k = 10 cross validation for the SVM algorithm reaches 81.3%, RF at 74.4%, and SGD at 80.1% so that the SVM method is chosen as a model of programmer performance classification on social media activities.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BUAH MELON PT. SYAFINA NIAGA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Slamet Istoto
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Sampling Methods ◽  
Marketing Mix ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Individual Activity ◽  
A Company ◽  
Melon Fruit

Decision making is an individual activity that is directly involved in obtaining and using the goods offered. Promotion is one of the variables in a marketing mix that is very important to be implemented by a company in marketing its products or services, thus influencing consumers to make purchasing decisions. The quality of the product can also affect consumers in making purchasing decisions. This study aims to analyze the effect of product quality and promotion on purchasing decision of Melon fruit. Population and sample of research is purchasing or buyer from consumer of PT. Syafina Niaga as many as 30 companies and sampling methods using saturated sampling techniques as well as analysis used with regression analysis. The results showed that there is a significant influence between product quality and promotion of purchasing decisions.

Customer Relationship Management- The Indian Perspective

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Pankaj K. Trivedi
Keyword(s):  
Social Media ◽  
Product Quality ◽  
Customer Relationship Management ◽  
Paradigm Shift ◽  
Relationship Management ◽  
Modern Technology ◽  
Customer Relationship ◽  
Brand Name ◽  
Service Support ◽  
Indian Perspective

Market is a kingdom and customer is the king. This is a renowned maxim pursued by the Indian companies in true spirit. With the advancement in modern technology, customers are becoming more and more informed about their need and want. Nowadays social media is educating them and they scout around for best product, brand name, product quality, operation, and service support. Marketing has thus, undergone a paradigm shift and has come up to the point of establishing relationship with customer. Not just retaining the existing customers but even attracting new customers has become a big challenge. This is the main reason why companies have shifted their focus from being product-centric to customer-centric.

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

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