Combined Use of Alcohol and Energy Drinks Increases Participation in High-Risk Drinking and Driving Behaviors Among College Students

2015 ◽  
Vol 76 (4) ◽  
pp. 615-619 ◽  
Author(s):  
Conrad L. Woolsey ◽  
Ronald D. Williams ◽  
Jeff M. Housman ◽  
Adam E. Barry ◽  
Bert H. Jacobson ◽  
...  
Keyword(s):  
College Students ◽  
High Risk ◽  
Energy Drinks ◽  
Drinking And Driving ◽  
Driving Behaviors ◽  
Combined Use ◽  
High Risk Drinking

A Comparison of the Combined-Use of Alcohol & Energy Drinks to Alcohol-Only on High-Risk Drinking and Driving Behaviors

2014 ◽  
Vol 50 (1) ◽  
pp. 1-7 ◽  
Author(s):  
Conrad L Woolsey ◽  
Bert H Jacobson ◽  
Ronald D Williams ◽  
Adam E Barry ◽  
Robert T Davidson ◽  
...  
Keyword(s):  
High Risk ◽  
Energy Drinks ◽  
Drinking And Driving ◽  
Driving Behaviors ◽  
Combined Use ◽  
High Risk Drinking

Preventing High-Risk Drinking among College Students: A Social Marketing Case Study

2010 ◽  
Vol 16 (4) ◽  
pp. 92-110 ◽  
Author(s):  
Tavis J. Glassman ◽  
Virginia Dodd ◽  
Eleanor Maureen Miller ◽  
Robert E. Braun
Keyword(s):  
College Students ◽  
Emergency Department ◽  
High Risk ◽  
Alcohol Consumption ◽  
Alcohol Use ◽  
Social Marketing ◽  
Drinking And Driving ◽  
The Social ◽  
Excessive Alcohol ◽  
High Risk Drinking

Investigators implemented a social marketing intervention to reduce alcohol consumption at a large university in the southeastern United States. The objective was to decrease high-risk drinking and drinking and driving and to change the perception that alcohol use increases sexual opportunities among college students. Formative research revealed that high-risk college students associate undesirable social consequences with excessive drinking (e.g., embarrassing oneself, annoying peers, offending the other sex, or burdening friends). An intervention was developed in which the product was avoiding the social stigma associated with excessive alcohol consumption. Promotional materials illustrating the social repercussions associated with excessive alcohol use and promoting the advantages of moderating one's drinking were disseminated in popular student venues; price was raised by increased law enforcement; and place was addressed by providing alcohol-free alternative activities. Evaluation included a time-series design in which students completed an anonymous online standard alcohol and drug survey and reviewing campus records of drinking under the influence (DUI) citations, alcohol-related judicial violations, and emergency department transports for alcohol overdose. Self-reported high-risk drinking, drinking and driving, and the perception that alcohol facilitates sexual opportunity rates decreased 33%, 45%, and 21%, respectively. DUI violations, alcohol-related judicial violations, and student transports to the emergency department for alcohol overdose decreased 13%, 28%, and 37%, respectively. Programmatic goals and objectives were met. Social marketing interventions appear to be a promising and cost-effective means to reduce high-risk drinking and the associated consequences among college students. Addressing social ramifications appears to be more motivating than conveying the prevalence of high-risk drinking.

High Risk Drinking and College Students' Self-Perceptions

2005 ◽  
Vol 97 (3) ◽  
pp. 936-944 ◽  
Author(s):  
Gabriel C. Araujo ◽  
Eugene H. Wong
Keyword(s):  
College Students ◽  
High School ◽  
High Risk ◽  
Alcohol Consumption ◽  
Social Acceptance ◽  
Intellectual Ability ◽  
High School Gpa ◽  
Self Perceptions ◽  
Significant Difference ◽  
High Risk Drinking

The present study examined the relationship between high risk drinking and college students' self-perceptions. High risk drinking was defined as the consumption of four or more drinks in a row for women and five or more drinks in a row for men during a single sitting (within the last year). Historical trends regarding college-age drinking indicate that 44% of college students fit the criteria for high risk drinking at least once over the past year. A survey was administered to 210 college students (52 men and 158 women) between 18 and 22 years of age ( M = 20.9, SD = 1.3) to assess their use of alcohol and their self-perceptions. Students' self-perceptions were measured with four subscales from the Neemann-Harter Self-perception Profile for College Students. Students either volunteered to participate in this study outside of class or were solicited during class. It was predicted that students' self-perceptions would differ significantly depending upon their alcohol consumption, i.e., 17.1% were Abstainers, 25.2% were Nonproblem Drinkers, and 57.6% were High Risk Drinkers. Analysis gave significant difference on Global Self-worth between students who abstained and those who were High Risk Drinkers. However, students' perceptions of Scholastic Competence, Intellectual Ability, and Social Acceptance did not differ significantly for the alcohol consumption groups. In addition to high risk drinking, a number of other variables were associated with self-perceptions, such as high school alcohol use, low high school GPA, and students' reported academic involvement. These relations are discussed.

scholarly journals Assessing the Effectiveness of Peer-Facilitated Interventions Addressing High-Risk Drinking Among Judicially Mandated College Students

2009 ◽  
pp. 57-66 ◽  
Author(s):  
M. Dolores Cimini ◽  
Matthew P Martens ◽  
Mary E Larimer ◽  
Jason R Kilmer ◽  
Clayton Neighbors ◽  
...  
Keyword(s):  
College Students ◽  
High Risk ◽  
High Risk Drinking

Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking among College Students

2010 ◽  
Vol 16 (2) ◽  
pp. 94-103 ◽  
Author(s):  
Tavis J. Glassman ◽  
Robert E. Braun
Keyword(s):  
College Students ◽  
High Risk ◽  
Social Norms ◽  
Social Marketing ◽  
Social Norm ◽  
Cost Effective ◽  
Social Norms Theory ◽  
Norm Theory ◽  
High Risk Drinking ◽  
Marketing Principles

High-risk drinking, the consumption of 5 or more drinks on one occasion, constitutes a serious public health issue among young adults, particularly college students. In an attempt to address this issue in a cost-effective manner, many universities have implemented social marketing interventions sometimes utilizing social norm theory and in other cases using more traditional strategies. However, some practitioners, school officials, and even researchers incorrectly use the terms social marketing and social norms marketing, interchangeably. Social marketing influences health behavior through the use of marketing principles, such as the use of the 4Ps (product, price, placement, and promotion) to increase knowledge, change attitudes, and motivate individual or societal change. Conversely, social norms represents a specific theory which can be applied using social marketing principles. Social norm interventions are designed to correct peoples' misconceptions concerning the prevalence of a particular behavior. Theorists assert that by providing accurate information concerning the prevalence of the behavior of interest people will alter their behavior to fit the“norm.” Using social marketing approaches with or without social norms theory represents a promising cost-effective strategy for addressing high-risk drinking among college students. However, failing to understand and appreciate the conceptual underpinnings of how these two concepts relate to one another may result in ineffective interventions and conclusions concerning the efficacy of social marketing and/or social norms theory.

The Dual Participants: A High Risk Drinking Driver Target Group

1988 ◽  
Vol 18 (3) ◽  
pp. 201-210 ◽  
Author(s):  
Michael V. Kline ◽  
John D. Bacon ◽  
Robert Greenless
Keyword(s):  
High Risk ◽  
Risk Group ◽  
Alcohol Treatment ◽  
High Risk Group ◽  
Treatment Programs ◽  
Drinking And Driving ◽  
Problem Drinkers ◽  
Study Population ◽  
High Risk Drinking ◽  
Alcohol Related Problems

Multiple offender drinking driver program (MODDP) participants who are admitted to non-drinking driver alcohol treatment programs may constitute a high risk group of problem drinkers. There are little data that describe this “dual participant.” This paper presents findings from a study which identified 2,525 dual participants utilizing public sector alcohol treatment programs. The dual participant study population was highly representative of the 30,801 MODDP-only participants with regard to demographic characteristics. Over one-half of the dual participants had their initial admission into residential treatment programs which serve individuals who generally have serious and chronic alcohol-related problems. There is some evidence that dual participants are less successful in these programs than non-dual participants. Study findings strongly support the need for drinking driver programs to be aware of the high risk group of dual participants and for alcohol-related treatment programs to provide drinking and driving education to all dual participants who drive.

scholarly journals My Student Body: A High-Risk Drinking Prevention Web Site for College Students

2005 ◽  
Vol 53 (6) ◽  
pp. 263-274 ◽  
Author(s):  
Emil Chiauzzi ◽  
Traci Craig Green ◽  
Sarah Lord ◽  
Christina Thum ◽  
Marion Goldstein
Keyword(s):  
College Students ◽  
High Risk ◽  
Web Site ◽  
Student Body ◽  
High Risk Drinking
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