Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use.

2003 ◽  
Vol 64 (4) ◽  
pp. 484-494 ◽  
Author(s):  
Henry Wechsler ◽  
Toben E Nelson ◽  
Jae Eun Lee ◽  
Mark Seibring ◽  
Catherine Lewis ◽  
...  
Keyword(s):  
College Students ◽  
Alcohol Use ◽  
Social Norms ◽  
Heavy Alcohol ◽  
Heavy Alcohol Use ◽  
Social Norms Marketing

Sex and Alcohol on the College Campus: An Assessment of HIV-Risk Behaviors among AAPI College Students

2008 ◽  
Vol 6 (1) ◽  
pp. 43-66
Author(s):  
Jeanne Shimatsu ◽  
Eric Wat ◽  
Camillia Lui
Keyword(s):  
College Students ◽  
Substance Abuse ◽  
Alcohol Use ◽  
Hiv Prevention ◽  
Sexual Activity ◽  
Risk Behaviors ◽  
Hiv Risk ◽  
Asian American ◽  
Heavy Alcohol ◽  
Heavy Alcohol Use

Heavy alcohol use and its related consequences are seen as a top public health issue affecting college students. One of the major consequences of heavy alcohol use is unplanned and unprotected sexual activity which places college students at risk for HIV/AIDS. Little is known about the prevalence of alcohol use and sexual activity among Asian American and Pacific Islander (AAPI) college students. The Asian American Drug Abuse Program, Inc. (AADAP) sought to investigate the prevalence of alcohol use and its related problems among this population. The objectives of this exploratory study are twofold: (1) to examine the alcohol and other drug use, HIV-risk behaviors, and attitudes toward seeking services among AAPI college students, and (2) to recommend key strategies for a substance abuse and HIV/AIDS prevention program tailored to AAPI college students. With a convenience sample of 1,043 AAPI college students, we found that 75.7 percent of students currently drink alcohol with 20.6 percent being frequent users. In addition, frequent users of alcohol are seven times more likely to be sexually active than non-users. AAPI college students have a high knowledge of HIV transmission, yet having adequate knowledge does not seem to deter students from engaging in risky behaviors such as engaging in sexual activity after drinking or having unprotected sex. While further research of AAPI college students is needed, we recommend that a substance abuse and HIV prevention program be specifically tailored to AAPI college students. An intervention should be culturally tailored with AAPI-specific messages, peer-based, and allow for space where students can learn substance use resistance skills and improve HIV prevention behaviors.

Friday Class and Heavy Alcohol Use in a Sample of New Zealand College Students

2006 ◽  
Vol 67 (5) ◽  
pp. 764-769 ◽  
Author(s):  
Mallie J. Paschall ◽  
Kypros Kypri ◽  
Robert F. Saltz
Keyword(s):  
College Students ◽  
New Zealand ◽  
Alcohol Use ◽  
Heavy Alcohol ◽  
Heavy Alcohol Use ◽  
Zealand College
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