scholarly journals Lingua Franca or Lingua Magica? Talismanic Scrolls from Eastern Turkistan

2019 ◽  
pp. 207-222
Author(s):  
Alexandre Papas ◽  
Keyword(s):  
Lingua Franca

The Language of Global Success

2019 ◽  
Author(s):  
Tsedal Neeley
Keyword(s):  
Cultural Differences ◽  
High Tech ◽  
Lingua Franca ◽  
Global Organizations ◽  
Cross Border ◽  
The World ◽  
Global Language ◽  
Language Strategies ◽  
Native Tongue

For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, this book explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, the book argues that an organization's lingua franca is the catalyst by which all employees become some kind of “expat”—detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, the book uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

How a Lingua Franca Spreads

2018 ◽  
Author(s):  
Fiona Mc Laughlin
Keyword(s):  
Case Studies ◽  
Social Relations ◽  
Atlantic Coast ◽  
Lingua Franca ◽  
Everyday Language ◽  
Dominant Language ◽  
Speakers Of Other Languages ◽  
Realistic View ◽  
Atlantic Language ◽  
The City

This chapter considers how Wolof, an Atlantic language spoken in Senegal, has become an important lingua franca, and how French has contributed to the ascent of Wolof. The nature of social relations between Africans and French in cities along the Atlantic coast in the 18th and 19th centuries were such that a prestigious urban way of speaking Wolof that made liberal use of French borrowings became the language of the city. As an index of urban belonging, opportunity, and modernity, Wolof was viewed as a useful language, a trend that has continued up to the present. Four case studies illustrate how the use of Wolof facilitates mobility for speakers of other languages in Senegal. By drawing a distinction between the formal and informal language sectors, this chapter offers a more realistic view of everyday language practices in Senegal, where Wolof is the dominant language.

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