scholarly journals Factors Affecting Consumer Behavior on Buying Products through Internet

2017 ◽  
Keyword(s):  
Consumer Behavior ◽  
Factors Affecting

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

scholarly journals THE CONSUMER BEHAVIOR TOWARD ONLINE TRAVELLING AGENCY (OTA): EVIDENCE FROM INDONESIA

2020 ◽  
Vol 7 (1) ◽  
pp. 20-29
Author(s):  
Hilarius Bambang Winarko ◽  
Asmaul Husna
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Loyalty ◽  
Statistical Tests ◽  
Perceived Value ◽  
Corporate Image ◽  
Factors Affecting ◽  
Customer Expectation ◽  
Online Travel

Purpose of the study: This study aims to examine five proposed research models and understand the factors affecting customer expectation, service quality, perceived value, customer satisfaction, and brand loyalty in Online Travel Agent (OTA) companies. This study also evaluates the general feelings of the customers whether they feel satisfied or not with OTA products and/or services. Methodology: The research method of this study used a quantitative approach and analyzed the acquired data by using single and multiple linear regression techniques. The service quality, customer expectation, corporate image, perceived value, customer satisfaction, known as predictor variables that affect the dependent variable of brand loyalty. Main Findings: From the statistical tests conducted in this study, it reveals that only one out of all eleven hypotheses were not accepted. Surprisingly it reveals that the customers keep purchase hotel and/or flight tickets from online travel booking sites no matter its service quality. Customer satisfaction and corporate image were influenced more significantly rather than its service quality. Implication: This study evaluates all customers past purchasing behaviors of the hotel and/or flight tickets purchased through OTA, and the result was valid, thus it can be used to reflect on how Indonesian OTA’s products and services may improve the customer satisfaction through their marketing program in the future. Novelty/Originality of this study: There have been problems that might found in Indonesian OTAs that may lower its customer satisfaction level toward the traveling industry. However, there was only a limited number of OTA research studies conducted for the Indonesia market to understand its online consumer behavior. Therefore this study was conducted to explore the plausible factors that cause the problem.

scholarly journals A Review of Factors Affecting Consumer Behavior towards Online Shopping

2018 ◽  
Vol 8 (4) ◽  
Author(s):  
Roopjot Kochar ◽  
Harmanjot Kaur
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Web Browser ◽  
Factors Affecting ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Factors Influencing ◽  
Guaranteed Quality ◽  
Specific Factors ◽  
Fierce Competition

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping provides a good example of business revolution. Ecommerce has made life Simple and innovative of individual and groups. Consumer behavior on online shopping is different from physical market where he/she has access to see the products online shopping sites are fast replacing traditional or physical shops. Over, the years the trust of the customers for online shopping sites has increased considerably. The increase in the number of these sites on one hand has led to a fierce competition which means better and cheaper products for customers. However, at the same time customers have their privacy concerns when it comes to shopping online. Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. The technology oriented factors like guaranteed quality, cash on delivery discounts and promotions are the major specific factors influencing customer’s attitudes toward online shopping. This research paper attempts to analyze the consumer behavior towards online shopping and the various factors influencing trend of online shopping.

A study on game consumer behavior

2021 ◽  
Vol 11 (9) ◽  
pp. 2323-2330 ◽  
Author(s):  
Phuong Nguyen ◽  
Luong Nguyen
Keyword(s):  
Consumer Behavior ◽  
Video Games ◽  
Customer Satisfaction ◽  
Video Game ◽  
Social Factors ◽  
Market Research ◽  
Factors Affecting ◽  
Game Industry ◽  
Theoretical Foundations ◽  
Analyze Data

In the world, the video game industry has really exploded until about 2000, and since then has achieved great strides, becoming one of the leading forms of the entertainment industry, at least in terms of revenue. The main purpose of this paper is to examine the consumer behavior in the case of video games with three objectives: identify the factors affecting customer satisfaction for video games; analyze these factors to understand how they affect consumer behavior and propose some recommendations to improve the customer satisfaction for video games. Data was collected from 205 Vietnamese gamers addressing the variables of individual, psychological, cultural, and social factors. Regression analysis found that all four factors positively affect consumer behavior, in terms of customer satisfaction, especially cultural factors. The findings of this research analyzed the theoretical foundations of the theory of behavior, based on which investigated the study of consumer behavior of video game services of players in Vietnam by market research, analyze data, thereby helping businesses understand the psychological response, consumer behavior of customers, and can devise appropriate strategies.

Factors Affecting Mobile Commerce and Level of Involvement

2007 ◽  
pp. 283-290
Author(s):  
F. Yim ◽  
A. Tse ◽  
K. Wong
Keyword(s):  
Consumer Behavior ◽  
Mobile Phones ◽  
Online Shopping ◽  
Mobile Commerce ◽  
The Internet ◽  
Level Of Involvement ◽  
Factors Affecting

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

scholarly journals A study on online shopping vs offline shopping with reference to the students of the Department of Commerce and Management Studies, Andhra University,Visakhapatnam

2020 ◽  
Vol 4 (6) ◽  
pp. 31-36
Author(s):  
Lakshmipriyanka A ◽  
Harihararao M
Keyword(s):  
Consumer Behavior ◽  
Social Factors ◽  
Psychological Factors ◽  
Online Shopping ◽  
Factors Affecting ◽  
Affecting Factor ◽  
Emotional Factors ◽  
Online Purchases ◽  
The People ◽  
The University

The Aim of this research is to study the factors affecting the consumer behavior in the path of offline to online shopping. To this end, a survey was conducted and the questionnaires were distributed among the students of the university. The replies have been analyzed by chart analysis. The results of the survey has shown that most of the people already doing online shopping and prefer to continue it.the factors such as psychological factors, social factors emotional factors, and the privacy factors which affect the buyer approaches to online purchases. Several attitudes of consumers toward online shopping are not in rest in the study due to the study restricted to Andhra university-Commerce and management Time, the convenience and the recommendations have been identified as important factors. Time was considered to be the affecting factor for the majority of students. Most of the consumers hesitate not to do shopping offline, because of the time concern.

scholarly journals Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen Warung Lesehan di Kota Yogyakarta

2015 ◽  
Vol 5 (1) ◽  
pp. 75
Author(s):  
Jemadi Jemadi ◽  
Bambang Sugeng Dwiyanto
Keyword(s):  
High School ◽  
Consumer Behavior ◽  
Scientific Publication ◽  
Civil Servants ◽  
Region Of Origin ◽  
Chi Square ◽  
Factors Affecting ◽  
Location Service ◽  
The City ◽  
Dominant Influence

<p>Research with the title: "Analysis of Factors Affecting Consumer Behavior Warung Lesehan in Yogyakarta", aims to investigate the characteristics of consumers shop Lesbian and to determine the factors that influence consumer behavior lesehan food, when seen from the income factor, location, service , hygiene, recreation, price and location or a shop selling lesehan, as well as to determine the most dominant influence on consumer behavior lesehan food. In this study the factors thought to influence consumer behavior is limited in six factors: income, service, hygiene, recreation, price and location / place to sell. Analyzers in this study consisted of two kinds: First analysis of descriptive is to kengetahui consumer characteristics seen from the gender (male, female), national origin (DIY, outdoor DIY), age (less than 20 years old, 20-30 years, 30-40 years, 40-50 years above 50 years), education (junior high, high school, PT), employment (Private employees, civil servants, Self Employed, Military / Police, Student), obtained the following results: a) Based on the sex of the respondents , 90 respondents or 60 % are female, and male gender, the number of 60 respondents or 40%. b) Based on the age of respondents, mostly aged 20-30 years is 66 respondents (44 %), second younger than 20 years as many as 30 respondents (20%), were the least respondents aged greater than 50 years is 14 or 9,3%. c) By level of education, most high school education is 72 respondents or 48% then higher education as much as 38 or 25.3%, while the least no school/SD by 10 or 6.7%. d) The work is based on a student/students as many as 68 respondents, or 45.3%, followed by the order to two civil servants as much as 34 or 22.7% and the smallest farmers as much as 6 respondents or only 4%. e) By region of origin, from the outside DIY as many as 104 or 69.3% while the DIY as much as 46 or 30.7%. Medium to find out if there is a significant relationship between the factors that influence consumer behavior (itensitas purchases) using Chi Square. From 150 responden as samples, taken from 10 stalls lesehan with acidental sampling method, the results are as follows: a) X2 is based on the analysis of all factors (revenue, location, taste, hygiene, recreation/entertainment and price) of all effect/no relationship to consumer behavior Lesbian stalls in the city of Yogyakarta. b) Factors most powerful influence on consumer behavior is a recreation/entertainment, shows that the stall lesehan seen not merely a place to eat but has become an arena/place amuse yourself/recreation for consumers, while the population is all consumers shop cross-legged in the city of Yogyakarta. This research is expected to generate outputs in the form of Scientific Publication in the Journal of Air ISSN and local seminars.</p>

scholarly journals A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products

2011 ◽  
Vol 15 (4) ◽  
pp. 101
Author(s):  
S. D. Singh
Keyword(s):  
Consumer Behavior ◽  
Special Reference ◽  
Buying Behavior ◽  
Green Products ◽  
Factors Affecting ◽  
Environmental Friendly ◽  
Elderly Consumers ◽  
Purchasing Patterns

This paper focuses on studying the consumer behavior of elderly customers for green products, the so called environmental friendly products. The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior.

Analysis of Factors Affecting Consumer Behavior to Watch Kick Andy Program at Grand Studio Metro TV Kedoya, West Jakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 43-56
Author(s):  
Joko Suhariyanto ◽  
Andini Nurwulandari ◽  
Made Adnyana
Keyword(s):  
Consumer Behavior ◽  
Sample Size ◽  
Structural Equation Model ◽  
Analytical Method ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Equation Model ◽  
Primary Data ◽  
Factors Affecting ◽  
Software Program

In this research, four factors influence the behaviour of consumers, namely: Cultural, Social, Personal and Psychological; researchers include another variable that is the education variable which is one of the functions of communication (television). This study aimed to analyze how much influence partial and simultaneously of consumer behaviour toward watching decision. The research was conducted, and watched the Kick Andy program that came to Grand Studio Metro TV. This study collected primary data by sending questionnaires directly to the audience—a cumulative sample size of 135 respondents was used in this study. The analytical method used was the SEM (Structural Equation Model) and processed by AMOS software program 22. The results of the analysis show that the behaviour of consumers has an influence on the decision for watching with r-squares of 0.857 or 85.7%, which means that the variable decision for watching can be explained by the variables of Culture, Social, Personal, Psychological, and Education 85.7%, while the remaining 14.3% influenced by another variable outside this research.

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