scholarly journals Urban Policy in Election Campaigns – The Case of the Presidents of the Biggest Cities of Lower Silesia

2015 ◽  
Vol 3 (1) ◽  
pp. 47-59
Author(s):  
Kamil Glinka
Keyword(s):  
Social Media ◽  
Local Government ◽  
Urban Policy ◽  
Election Campaign ◽  
Election Campaigns ◽  
Marketing Activity ◽  
Marketing Actions ◽  
The Relationship ◽  
Lower Silesia

Abstract The main aim of the article is to present the relationship between urban policy and the marketing activity of the presidents of Wrocław, Wałbrzych, Legnica, and Jelenia Góra during the period of the 2014 local government election campaign. Analysis of the marketing activity of the presidents, conducted via chosen social media, enables presentation of the most important conditions and reasons for using urban policy in the competition for the support of citizens – potential voters. First, it will show that the marketing actions of a president during an election campaign are not the means of creating the image of a city but gaining the support of voters. Second, the analysis will prove that the election message constructed by presidents is based on the actions conducted in the various areas of urban policy.

Reforms aim to boost political transparency in Chile

2016 ◽  
Keyword(s):  
Local Government ◽  
Political Parties ◽  
Political Participation ◽  
Campaign Finance ◽  
Election Campaign ◽  
Election Campaigns ◽  
Content Type ◽  
The Relationship ◽  
Campaign Financing ◽  
Women's Political Participation

Subject Campaign finance and political parties. Significance On January 27, Congress approved new regulation of election campaign financing and political parties. The two new laws follow a series of revelations of questionable and, in some cases, illegal practices that highlighted the fragility of regulation of the relationship between money and politics. Impacts Local government elections in October will provide an early test of the new regulation's effectiveness. The new law promises, at least in theory, a chance to boost women's political participation. Companies have until now been essential in funding election campaigns, and these are likely to become far more austere.

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

Digital Marketing

2018 ◽  
pp. 28-49
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

Introduction

2021 ◽  
pp. 1-14
Author(s):  
Cristian Vaccari ◽  
Augusto Valeriani
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Institutions ◽  
Electoral Competition ◽  
Election Campaign ◽  
Digital Platforms ◽  
Political News ◽  
Electoral Mobilization ◽  
Use Of Social Media ◽  
The Relationship

To understand the relationship between social media and political participation, the book focuses on politically relevant outcomes of citizens’ use of social media rather than on the technical affordances of digital platforms or the sheer frequency with which people use them. Encountering political content one agrees with, being accidentally exposed to political news, and being targeted by electoral mobilization can all lead citizens to participate more in politics. This is especially the case among citizens who are less interested in politics and less attentive to a general election campaign. Differences in the kinds of voters who may be mobilized by social media may also affect electoral competition. Political institutions can also shape the relationships between political experiences on social media and participation.

scholarly journals Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

2021 ◽  
Vol 9 (3) ◽  
pp. 411-427
Author(s):  
Robert Rajczyk
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Qualitative Method ◽  
Prime Minister ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Election Campaigns ◽  
Communication Management ◽  
Parliamentary Elections ◽  
Council Of Ministers

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland The article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.

To Tweet or not to Tweet? An analysis of Twitter use during the 2014 Belgian elections

2020 ◽  
Vol 8 (1+2-2017) ◽  
pp. 107-123
Author(s):  
Stéphanie De Munter ◽  
Philippe De Vries
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Election Campaigns ◽  
Traditional Media ◽  
Digital Revolution ◽  
Broadcast Media ◽  
Election Victory ◽  
The Relationship

Social media, and Twitter in particular, are playing an increasing role in the day-to-day activities of politicians (Weber Shandwick, 2014). Before the digital revolution, the relationship between the politician and the voter was intermediated by journalists and broadcast media. In contrast to traditional media, social media are presumed to enable politicians to engage directly with the electorate (Kruikemeier, Van Noort, Vliegenthart & De Vreese, 2015). In the last decade, there was a growing interest in the role of social media in election campaigns, triggered by Barack Obama’s electoral presidential election victory in 2008 and more recently by Donald Trumps’ triumph in 2016 (Rodriguez-Andres, 2018). The research presented in this article answers three main questions. First, who are the politicians using Twitter for campaigning purposes and what variables can predict Twitter use? Second, when do Belgian politicians use it and with which frequency? And third: do tweeting politicians perform better at the ballot box? The main findings reveal that a Flemish candidate has a higher probability of 18,7% to be present on Twitter compared to a candidate from the French community. Another important finding is that there is no significant association between the number of tweets and number of preferential votes, although a trend towards significance was observed for Flemish politicians.

Mediatised local government: social media activity and media strategies among local government officials 1989–2010

2019 ◽  
pp. 77-100
Author(s):  
Monika Djerf-Pierre ◽  
Jon Pierre
Keyword(s):  
Social Media ◽  
Local Government ◽  
Political Communication ◽  
News Media ◽  
Local Governance ◽  
Government Officials ◽  
Data Set ◽  
Local Officials ◽  
The Relationship ◽  
Local Government Officials

The article examines how local government officials in Sweden use social media and to what extent the emergence of social media has altered the relationship to conventional news media. The article examines the development of local government-media relations across time on the basis of a unique survey-based data set comparing the local political and administrative leadership's media strategies in 1989 and 2010. The 2010 survey also included questions on how local officials in Sweden use social media in their work, that is, Facebook, Twitter and blogs. The results show that local officials have appropriated social media in their work, but only to a moderate extent. Local officials engage in social media if and when the local government becomes the target of social media scrutiny. Our study also demonstrates that social media have not replaced conventional media as a means of communication with constituencies. Indeed, officials who are active social media users have more contacts with conventional media compared to less active officials. Social media thus contribute to an intensification of the mediatisation of local governance rather than replacing conventional media in local political communication.

Metaphors, Communication and Effectiveness in Indian Politics

2020 ◽  
Vol 15 (2) ◽  
pp. 209-226
Author(s):  
Anjuman Antil ◽  
Harsh V. Verma
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Prime Minister ◽  
Election Campaign ◽  
Election Campaigns ◽  
Conceptual Metaphor Theory ◽  
Indian Politics ◽  
Metaphor Theory ◽  
International Audience ◽  
Image Building

The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prime minister to a global audience. Both these settings are important from political image building perspective. For studying political communication during election campaigns, we have examined the text of newspaper articles and social media handles of politicians. For analysing metaphors used while addressing an international audience, select speeches delivered abroad by Indian Prime Minister Modi have been studied. The analysis is carried out on the basis of Lakoff and Johnson’s Conceptual Metaphor Theory. For this, important metaphors are culled out and analysed, including POLITICS IS WAR, A POLITICIAN IS A WATCHMAN, WORLD IS COMMUNITY, WORLD IS FAMILY AND NATION IS PERSON.

scholarly journals THE IMPACT OF SOCIAL MEDIA ON THE ELECTION CAMPAIGN IN STORTING 2021

2021 ◽  
Vol 24 (6) ◽  
pp. 59-67
Author(s):  
Ivan Skripka ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Political Parties ◽  
Political Mobilization ◽  
Election Campaign ◽  
Election Campaigns ◽  
Review Of The Literature ◽  
Voter Mobilization ◽  
Internet Users ◽  
The Impact

The article examines the phenomenon of the influence of social networks on election campaigns using the example of Norway. For an introduction to the context of the electoral situation in Norway, the author describes the election programs of the main Norwegian political parties. Methods of content analysis and discourse analysis are used to better understand network voter mobilization. The author provides a review of the literature on this topic in order to substantiate the need for the applied methodology. The analysis of the share of Internet users in different countries has been carried out. The most popular social networks have been identified and the networks that are best suited for political mobilization and are used in Norway have been identified. The author carried out a quantitative and qualitative analysis of the official Facebook accounts of the Norwegian parliamentary parties during the election campaign in 2021. The study revealed the main trends in the behavior of political parties and their voters on the Facebook social network. The author concludes that all political parties in Norway use social networks as one of the main channels for mobilizing supporters. In addition, this tool allows parties to respond to current topics and changing voter sentiments.

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