Role of product, market, and organisational characteristics on NPD benefits

2018 ◽  
Vol 22 (6) ◽  
pp. 421
Author(s):  
Jorge Luis García Alcaraz ◽  
Aidé Aracely Maldonado Macías ◽  
Cuauhtémoc Sánchez Ramírez ◽  
Juan Ignacio Latorre Biel
Keyword(s):  
Product Market

Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions

1996 ◽  
Vol 60 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Masaaki Kotabe ◽  
Arvind Sahay ◽  
Preet S. Aulakh
Keyword(s):  
Conceptual Framework ◽  
Product Market ◽  
Technology Licensing ◽  
Product Strategy ◽  
Mode Of Entry ◽  
Industry Level ◽  
Recent Trends ◽  
Different Dimensions ◽  
Research Propositions

In the context of mode of entry into new markets, existing theory tends to identify technology licensing as a step toward or an alternative to wholly owned subsidiaries. However, recent trends in technology licensing indicate that technology licensing is used increasingly as a conscious, proactive component of a technology-based firm's global product strategy. The authors present a conceptual framework from the licensor's perspective on technology licensing by combining the existing literature and licensing practices in industry to identify the antecedent product market, industry level, and resource-based factors that lead to technology licensing. They also present propositions on how these factors affect technology licensing and conclude by linking technology licensing to different dimensions of a firm's product strategy.

Agency problems and the value of advertising expenditures in an emerging market: role of product market competition

2020 ◽  
Vol 46 (9) ◽  
pp. 1123-1143
Author(s):  
Omar Farooq ◽  
Zakir Pashayev
Keyword(s):  
Positive Impact ◽  
Emerging Market ◽  
Market Competition ◽  
Agency Problems ◽  
Product Market ◽  
Product Market Competition ◽  
Content Type ◽  
Financial Firms ◽  
The Impact

PurposeThis paper documents the impact of product market competition on the value of advertising expenditures.Design/methodology/approachThe authors use the data for non-financial firms from India and the pooled regression procedure to test their arguments during the period between 2009 and 2018.FindingsThe results show that advertising expenditures of firms operating in sectors with relatively high competition are more valuable than advertising expenditures of firms operating in sectors with relatively low competition. The results of the study are robust across various proxies of advertising expenditures and firm performance. Furthermore, the results also show that the positive impact of product market competition on the value of advertising expenditures is confined only to firms that already have lower agency problems.Originality/valueThe results of the study highlight the importance of product market competition on the value of advertising expenditure in the emerging market setting, where agency problems are supposed to be high.

scholarly journals Why Do Firms Go Public? The Role of the Product Market

2012 ◽  
Vol 39 (1-2) ◽  
pp. 165-192 ◽  
Author(s):  
Abe de Jong ◽  
Carel A. Huijgen ◽  
Teye A. Marra ◽  
Peter Roosenboom
Keyword(s):  
Product Market

Product market competition, cash flow and corporate investments

2018 ◽  
Vol 44 (2) ◽  
pp. 207-221 ◽  
Author(s):  
Hussein Ali Ahmad Abdoh ◽  
Oscar Varela
Keyword(s):  
Cash Flow ◽  
Market Competition ◽  
Product Market ◽  
Product Market Competition ◽  
Content Type ◽  
Growth Firms ◽  
Capital Spending ◽  
The Difference ◽  
The Impact

Purpose The purpose of this paper is to examine the effects of product market competition on capital spending (investments) financed by cash flow (CF), and the role of financial constraints (FC) on these effects. Design/methodology/approach The Herfindahl-Hirschman index of concentration measures competition. Earnings retention, working capital, the Kaplan and Zingales (1997) index and CF shortfalls measure FC. Regressions relating capital spending to competition are performed for the full sample, as well as financially constrained and unconstrained, and growth and value firms’ sub-samples. For robustness, large reductions in import tariffs are examined to exogenously measure competition, with the impact of these on capital spending tested via the difference-in-difference method. Findings The results show that competition fosters valuable investments when firms are financially unconstrained, especially for growth firms, and reduces these investments when they are financially constrained, especially for value firms. Practical implications The role of policy makers in alleviating FC should be focused toward growth firms that operate in competitive industries. As well, increasing financial pressure on value firms in competitive industries can have desirable effects, as it forces these firms to reduce investment inefficiency. Originality/value Many firm-specific and environmental factors drive the relation between competition and investment. Khanna and Tice (2000) find profitable firms increasing and highly levered firms decreasing investments in response to Wal-Mart’s entry into their markets. Jiang et al. (2015) suggest that environments with predictable growth drive a positive relation between competition and investments. This study claims that another factor that affects this relation is the firm’s level of FC.

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