The determinants of trust transfer on mobile shopping decision: flow experience as a moderator

2019 ◽  
Vol 17 (2) ◽  
pp. 213
Author(s):  
Hsin Hsin Chang ◽  
Kit Hong Wong ◽  
Pin Wei Ho
Keyword(s):  
Flow Experience ◽  
Mobile Shopping ◽  
Trust Transfer

scholarly journals An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

2018 ◽  
Vol 1 (6) ◽  
pp. 115
Author(s):  
Luo Yong ◽  
Li Shenghua
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Factor Model ◽  
Influencing Factor ◽  
Perceived Value ◽  
Equation Modeling ◽  
Flow Experience ◽  
Font Size ◽  
Mobile Shopping ◽  
The Impact

<p><span style="font-size: xx-small;">Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">the influencing factor model of Smartphone users’ </span></span><span style="font-size: xx-small;">purchase intention. The paper aims to understand <span style="font-size: xx-small;">the impact of Flow experience in the intention </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">of mobile shopping in China. To address this, an </span></span><span style="font-size: xx-small;">empirical study with 430 subjects was carried </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the </span></span><span style="font-size: xx-small;">method of factor analysis, descriptive statistics </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">and structural equation modeling. The results indicate that flow experience has a significant </span></span><span style="font-size: xx-small;">positive effect on the purchase intention of </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">mobile shopping, and customer innovation has a direct effect on flow experience which in turn </span></span><span style="font-size: xx-small;">impacts purchase intention. Furthermore, this </span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">study also reveals that perceived value influence mobile shopping deeply. </span></span></span></p><p><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><strong>Key words: </strong></span></span><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;"><span style="font-family: Trebuchet MS,Trebuchet MS; font-size: xx-small;">Mobile shopping </span></span></p>

Negotiating with punch: The effect of power motive congruence on buyers' flow experience and negotiation success

2014 ◽  
Author(s):  
John G. Vongas ◽  
Kaspar Schattke ◽  
Raghid Al Hajj ◽  
Pauline Aldon ◽  
Robert Oppenheimer
Keyword(s):  
Flow Experience ◽  
Power Motive ◽  
Negotiation Success

Examining the relation of flow experience and motivation

2007 ◽  
Author(s):  
Nectarios Stavrou ◽  
Maria Psychountaki ◽  
Yannis Zervas
Keyword(s):  
Flow Experience

The impact of the implicit power motive on flow experience

2010 ◽  
Author(s):  
Anja Schiepe ◽  
Oliver C. Schultheiss ◽  
Hugo Kehr
Keyword(s):  
Flow Experience ◽  
Implicit Power Motive ◽  
Power Motive ◽  
The Impact ◽  
Implicit Power

Prevalence of Flow Experience in University Athletics

2010 ◽  
Author(s):  
Stephen A. Russo ◽  
Thomas M. McDonagh ◽  
James C. Campbell ◽  
David Scarisbrick
Keyword(s):  
Flow Experience
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