Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising

2018 ◽  
Vol 16 (6) ◽  
pp. 697 ◽  
Author(s):  
Huan Chen ◽  
Yoon Joo Lee
Keyword(s):  
Good Place ◽  
Young Consumers ◽  
Media Characteristics

A Good Place to Start

1980 ◽  
Vol 25 (5) ◽  
pp. 380-381 ◽  
Author(s):  
GEORGIA BABLADELIS
Keyword(s):  
Good Place

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

ADVERTISING IN A DEVELOPING ECONOMY: ATTITUDES OF YOUNG CONSUMERS IN EGYPT

2018 ◽  
Vol 2018 ◽  
pp. 981-995
Author(s):  
Mohsen Bagnied ◽  
◽  
Mark Speece ◽  
Ibrahim Hegazy
Keyword(s):  
Developing Economy ◽  
Young Consumers

MAKING IT GREEN: THE FOOD PACKAGING PERCEPTIONS AND PRACTICES OF YOUNG CONSUMERS

2019 ◽  
Vol 1 (1) ◽  
pp. 28
Author(s):  
Norsyamira Shahrin ◽  
Rabiatul Adawiyah Abd Rahman ◽  
Noorliza Zainol ◽  
Noor Saliza Salmi ◽  
Mohd Faisal Abdul Wahab
Keyword(s):  
Standard Deviation ◽  
Food Packaging ◽  
Food Handler ◽  
Polystyrene Foam ◽  
University Of Technology ◽  
Young Consumers ◽  
Plastic Bag ◽  
The Government ◽  
The University

Food handler still fails to play their part even when the government imposes “No Plastic Bag” campaign and a ban on polystyrene foam to pack foods. This research focuses on eco-friendly food packaging based on the perception and practice of young consumers, especially the undergraduates of Mara University of Technology Penang Campus (UiTMPP). Questionnaire was constructed and distributed to 315 respondents.  The collected data were analyzed with simple descriptive statistic of frequency, mean and standard deviation. Most of the respondents are aware on eco-friendlyfood packaging. They agreed that the university should propose some alternative to control and reduce non-biodegradable foods packaging. 

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