Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

2005 ◽  
Vol 3 (3) ◽  
pp. 197 ◽  
Author(s):  
Matti Leppaniemi ◽  
Heikki Karjaluoto
Keyword(s):  
Conceptual Model ◽  
Willingness To Accept ◽  
Mobile Advertising ◽  
Factors Influencing

scholarly journals Prevention of cybercrimes in smart cities of India: from a citizen’s perspective

2019 ◽  
Vol 32 (5) ◽  
pp. 1153-1183 ◽  
Author(s):  
Sheshadri Chatterjee ◽  
Arpan Kumar Kar ◽  
Yogesh K. Dwivedi ◽  
Hatice Kizgin
Keyword(s):  
Conceptual Model ◽  
Structural Equation ◽  
Smart Cities ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Actual Usage ◽  
Factors Influencing ◽  
Technology Adoption Model

PurposeThe purpose of this paper is to identify the factors influencing the citizens of India to prevent cybercrimes in the proposed Smart Cities of India.Design/methodology/approachA conceptual model has been developed for identifying factors preventing cybercrimes. The conceptual model was validated empirically with a sample size of 315 participants from India. Data were analyzed using structural equation modeling with SPSS and AMOS softwares.FindingsThe study reveals that the “awareness of cybercrimes” significantly influences the actual usage of technology to prevent cybercrimes in Smart Cities of India. The study reveals that government initiative (GI) and legal awareness are less influential in spreading of the awareness of cybercrimes (AOC) to the citizens of the proposed smart cities.Research limitations/implicationsThe conceptual model utilizes two constructs from the technology adoption model, namely, perceived usefulness and ease of use. The study employs other factors such as social media, word of mouth, GIs, legal awareness and organizations constituting entities spreading awareness from different related literature works. Thereby, a comprehensive theoretical conceptual model has been proposed which helps to identify the factors that may help in preventing cybercrimes.Practical implicationsThis study provides an insight to the policy maker to understand several factors influencing the AOC of the citizens of the proposed Smart Cities of India for the prevention of cybercrimes.Originality/valueThere are few existing studies analyzing the effect of AOC to mitigate cybercrimes. Thus, this study offers a novel contribution.

Exploring the Factors Influencing Acceptance of Mobile Phone

2018 ◽  
pp. 156-179
Author(s):  
Renatus Michael Mushi
Keyword(s):  
Mobile Phone ◽  
Conceptual Model ◽  
Mobile Phones ◽  
Key Factors ◽  
Mobile Money ◽  
Mobile Phone Technology ◽  
Factors Influencing ◽  
Number Of Factors ◽  
Perceived Values ◽  
Usage Context

This chapter describes how the adoption and usage of technologies is influenced by a number of factors. Such factors tend to affect the perception of people to accept or reject a technology in their usage context. Mobile phone technology has gained popularity as a dependable tool in SMEs. In Tanzania, for example, it is used to accomplish activities such as marketing, communication and mobile money transactions. This chapter highlights the key factors which influence the acceptance of mobile phones as they are used by individual peoples in the SMEs. The conceptual model shows that TAM can be extended by factors such as perceived values in explaining the acceptance of mobile phone technology in Tanzanian SMEs.

Factors Affecting Mobile Advertising

2010 ◽  
pp. 58-76 ◽  
Author(s):  
Ramin Vatanparast
Keyword(s):  
Conceptual Model ◽  
Influencing Factors ◽  
Direct Marketing ◽  
Point Of View ◽  
Mobile Advertising ◽  
Comprehensive Understanding ◽  
Holistic View ◽  
Factors Affecting ◽  
Targeted Advertising ◽  
Novel Approach

Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, companies can run marketing campaigns targeted to tens of thousands of people with a fraction of the costs and time in comparison to other direct marketing mediums. However, as mobile advertising is a novel approach, many aspects of it still need further investigation. Little is known regarding the effectiveness of mobile advertising campaigns and the factors contributing to their success. This chapter aims to provide a comprehensive understanding of the advertising space and its influencing factors. First, the study investigates factors that influence mobile advertising from both the industry’s and consumer’s point of view. Second, based on a review of previous studies in the field, the author proposes a conceptual model for mobile advertising, which categorizes the factors in different groups and provides a holistic view of their impact in the mobile advertising space.

AN INVESTIGATION OF THE FACTORS INFLUENCING EMPLOYEES' WILLINGNESS TO ACCEPT MOBILITY OPPORTUNITIES

1988 ◽  
Vol 41 (3) ◽  
pp. 559-580 ◽  
Author(s):  
RAYMOND A. NOE ◽  
BRIAN D. STEFFY ◽  
ALISON E. BARBER
Keyword(s):  
Willingness To Accept ◽  
Factors Influencing

scholarly journals Factors Influencing Physicians' Departure from General Practitioners Field in Developing Countries: A Case Study in Iran

2021 ◽  
Author(s):  
Azad Shokri ◽  
Ali Akbari-Sari ◽  
Iraj Harirchi ◽  
Fereshteh Farzianpour ◽  
Abbas Rahimi Foroushani ◽  
...  
Keyword(s):  
Developing Countries ◽  
Conceptual Model ◽  
General Practitioners ◽  
Evaluation Method ◽  
Medical Profession ◽  
Working Environment ◽  
Validity And Reliability ◽  
Policy Makers ◽  
Factors Influencing ◽  
Wide Range

Abstract Background: Migration, intersectoral flows, early retirement, illness and premature death of General Practitioners (GPs), maintaining adequate and effective workforce has become a major challenge in many countries. The present study aimed to investigate the factors affecting the departure of physicians from the GPs field in developing countries.Methods: We used qualitative research and performed as a conventional content analysis through in-depth interview. Sampling method was purposeful sampling which was performed with variation in individuals include policy makers and different situation in GPs (including immigration, unemployment, specialty student, employment in other non-medical jobs, etc.). Lincoln and Guba evaluation method were used to determine the validity and reliability of the study. The conceptual model was used to illustrate the situation and deeper understanding of the problemResults: The results of the interviews showed, eight themes, 22 sub-themes were identified as factors influencing tendency GPs to other states. Major themes included income, referral system, specialization, human resource policy-making, education related issues, working environment conditions, quality of life and community attitude. The causal relationships were shown inside and outside each theme in the conceptual model.Conclusion: According to the results, there are various factors that lead people out of the field of GP and their tendency to different states, while lack of awareness of policy makers and officials can make decisions for years to come. A wide range of interventions is recommended to reduce these stimuli include pre-selection reforms such as "information about physicians' working conditions", during academic training such as "changing hospital education to clinic education and rural community experience" and after entering areas of the medical profession such as "defining the career path for physicians 'distribution and physicians' career development" and long-term reforms include fundamental reforms to promote family medicine referral and change community attitudes.

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