Web marketing strategies of food producers in Italy: a competitive analysis

2013 ◽  
Vol 8 (1) ◽  
pp. 1 ◽  
Author(s):  
Azzurra Annunziata ◽  
Riccardo Vecchio
Keyword(s):  
Competitive Analysis ◽  
Marketing Strategies ◽  
Web Marketing

Web Marketing Strategies in Agro Food SMEs

2014 ◽  
pp. 199-220 ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
European Countries ◽  
The Internet ◽  
Web Marketing ◽  
Italian Wine ◽  
Wine Sector ◽  
Use Of The Internet ◽  
Website Features

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine marketing, this study identifies the online marketing strategies and the Website features used by the Greek and Italian wine producers.

Wine, family businesses and web: marketing strategies to compete effectively

2017 ◽  
Vol 119 (11) ◽  
pp. 2294-2308 ◽  
Author(s):  
Lea Iaia ◽  
Paola Scorrano ◽  
Monica Fait ◽  
Federica Cavallo
Keyword(s):  
Ad Hoc ◽  
Evaluation Model ◽  
Essential Elements ◽  
Family Businesses ◽  
Marketing Strategies ◽  
Analysis Model ◽  
Competitive Strategies ◽  
Content Type ◽  
Web Marketing ◽  
Present Information

Purpose The purpose of this paper is to deepen the web marketing strategies used by wine family businesses (FBs) with the aim to identify the role assigned to websites, the online models and the competitive strategies implemented through them. Design/methodology/approach In order to examine the content and structure of the information found on the website of selected FBs, an ad hoc analysis model was designed and validated with the support of marketing and industry experts through an inspecting focus group (Mich, 2007). Findings The subsequent observation of the websites of the businesses studied showed that family-run Italian wineries use their websites mainly to present information about the business and as a relational tool through edutainment activities; FBs yet neglect the potential of e-commerce. Research limitations/implications The study highlights the importance and the attention that FBs, among others, should dedicate to the role of web communications within their communications strategy. Although this path has allowed the traits essential to launch effective online communications for FBs, the small number of businesses surveyed (ten) does not permit a theoretical generalisation of the results. Thus, we expect to integrate the information obtained from this preliminary study with in-depth interviews with the digital strategists for the companies examined or by increasing the number of FBs studied. Originality/value The paper provides an evaluation model to effectively organise the websites’ contents; wine businesses should consider and customise these essential elements with the brand’s specific details.

scholarly journals The Forecasting Sales Volume and Satisfaction of Organic Products through Text Mining on Web Customer Reviews

2020 ◽  
Vol 12 (11) ◽  
pp. 4383 ◽  
Author(s):  
Fang Lyu ◽  
Jaewon Choi
Keyword(s):  
Marketing Strategies ◽  
Sales Volume ◽  
Analysis Method ◽  
Volume Number ◽  
Organic Product ◽  
Customer Reviews ◽  
Web Marketing ◽  
Online Sales ◽  
Organic Products ◽  
Product Sales

The purpose of this study was to predict the online sales volume for organic products, identify important factors for selling organic products, and suggest web marketing strategies for organic product sales. Through the review of organic products on Taobao’s platform, the emotional analysis method is used to divide the review of crawling organic products into positive reviews and negative reviews. Using the Latent Dirichlet Allocation (LDA) method, extracting keywords, identifying important factors for selling organic products, using online survey methods and regression analysis methods, obtaining customers’ purchase intentions, and suggesting web marketing strategies for organic product sales, and by collecting data on organic products’ price, current price, free delivery, sales volume, number of customer reviews, customer reviews, organic labeling, and product fans on Taobao’s platform, the neural network analysis method is used to predict the online sales volume for organic products. This study found that packaging design, nutritional information, food quality, delivery risk, freshness, and source risk are the important online factors in the buying of organic products and the products’ fans, price discount, and number of customer reviews affected the sales volume. Therefore, the promotion of online services and logistics can be used to increase the sales of organic products. This research has an important role in promoting the sale of organic products and improving consumer satisfaction, providing consumers with safe and reliable products, and at the same time has important significance for promoting sustainable development.

WWWW – Wer Wirbt Wie im Web?

2010 ◽  
Vol 55 (1) ◽  
pp. 1-16
Author(s):  
Franziska Pieloth
Keyword(s):  
Online Communities ◽  
Marketing Strategies ◽  
The Internet ◽  
Internet Services ◽  
Web Marketing ◽  
Work Samples

AbstractMore than 300 language professionals answered the survey “Self-marketing of Freelance Translators and Interpreters on the Internet”. Participants were asked if they own a website and how they use marketing-related Internet services such as networking platforms and online communities. Furthermore, respondents shared their opinions on which contents to publish online, including, for example, photos, work samples, prices and references. Results prove that many freelancers pursue an array of web marketing strategies. However, some find the effects hard to track and stress the continued importance of personal client contact and recommendations.

A Framework for Web Marketing Strategies

2000 ◽  
Vol 17 (2) ◽  
pp. 37-46 ◽  
Author(s):  
Mohamed A. Nour ◽  
Adam Fadlalla
Keyword(s):  
Marketing Strategies ◽  
Web Marketing

Wine and web marketing strategies

2009 ◽  
Vol 111 (6) ◽  
pp. 598-619 ◽  
Author(s):  
Diego Begalli ◽  
Stefano Codurri ◽  
Davide Gaeta
Keyword(s):  
Marketing Strategies ◽  
Web Marketing

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

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