Small and medium enterprises web page design: a qualitative study

2012 ◽  
Vol 7 (4) ◽  
pp. 311 ◽  
Author(s):  
Natalia Vila ◽  
Inés Kuster
Keyword(s):  
Qualitative Study ◽  
Small And Medium Enterprises ◽  
Web Page ◽  
Web Page Design ◽  
Medium Enterprises ◽  
Page Design

An Attention Mechanism Extension of Automatic HTML Generation from Web Page Design Images

2020 ◽  
Vol 140 (12) ◽  
pp. 1393-1401
Author(s):  
Hiroki Chinen ◽  
Hidehiro Ohki ◽  
Keiji Gyohten ◽  
Toshiya Takami
Keyword(s):  
Attention Mechanism ◽  
Web Page ◽  
Web Page Design ◽  
Page Design

Exploring the customer orientation of Spanish pharmacy websites

2018 ◽  
Vol 12 (4) ◽  
pp. 447-462 ◽  
Author(s):  
Carmen Domínguez-Falcón ◽  
Domingo Verano-Tacoronte ◽  
Marta Suárez-Fuentes
Keyword(s):  
Web 2.0 ◽  
Customer Orientation ◽  
Community Pharmacies ◽  
Web Pages ◽  
Web Page ◽  
Pharmaceutical Sector ◽  
Content Type ◽  
Web Page Design ◽  
Page Design ◽  
The Web

Purpose The strong regulation of the Spanish pharmaceutical sector encourages pharmacies to modify their business model, giving the customer a more relevant role by integrating 2.0 tools. However, the study of the implementation of these tools is still quite limited, especially in terms of a customer-oriented web page design. This paper aims to analyze the online presence of Spanish community pharmacies by studying the profile of their web pages to classify them by their degree of customer orientation. Design/methodology/approach In total, 710 community pharmacies were analyzed, of which 160 had Web pages. Using items drawn from the literature, content analysis was performed to evaluate the presence of these items on the web pages. Then, after analyzing the scores on the items, a cluster analysis was conducted to classify the pharmacies according to the degree of development of their online customer orientation strategy. Findings The number of pharmacies with a web page is quite low. The development of these websites is limited, and they have a more informational than relational role. The statistical analysis allows to classify the pharmacies in four groups according to their level of development Practical implications Pharmacists should make incremental use of their websites to facilitate real two-way communication with customers and other stakeholders to maintain a relationship with them by having incorporated the Web 2.0 and social media (SM) platforms. Originality/value This study analyses, from a marketing perspective, the degree of Web 2.0 adoption and the characteristics of the websites, in terms of aiding communication and interaction with customers in the Spanish pharmaceutical sector.

Heritage Tourism Portal Web Page Design with Factor and Correlation Analysis

2011 ◽  
pp. 38-58 ◽  
Author(s):  
Shamsuddin Ahmed ◽  
Francis Amagoh
Keyword(s):  
Factor Analysis ◽  
Statistical Analysis ◽  
Correlation Analysis ◽  
Heritage Tourism ◽  
Web Page ◽  
Web Portal ◽  
Web Page Design ◽  
Page Design

This chapter presents the design of a heritage tourism Web portal. Factor analysis is used to identify how the navigation tools are to be grouped. Correlation analysis additionally identifies methods of grouping the navigation functionalities to substantiate the decision. Statistical analysis lends support to the reliability of the data used in the study. Examples are given about how heritage portal navigation functionality can be developed as hierarchical layered portal pages. Additionally, the perceptual map shows the layout and proximity of the portal functionalities.

Cognitive Effects of Web Page Design

2000 ◽  
pp. 41-55 ◽  
Author(s):  
Louis H. Berry
Keyword(s):  
Visual Display ◽  
Research Literature ◽  
Clear Understanding ◽  
Web Page ◽  
Screen Design ◽  
Computer Screen ◽  
Web Page Design ◽  
Unique Nature ◽  
Based Instruction ◽  
Page Design

The advent of Web-based instruction, which relies upon hypertext models of interaction and design, reemphasizes the need for a clear understanding of how learners process and encode information presented in Web sites intended for instructional purposes. The unique nature of Web page design, mandated by constraints in the technology which limit student interactivity, and yet which support divergent exploration, necessitates a deeper consideration of how learners interact with various Web site design factors. The purpose of this chapter will be to address the cognitive implications of those factors. This chapter will not focus on specific graphic layout and design criteria or visual display specifications that have been extensively covered in the research literature on computer screen design. The intent, rather, is to review and discuss the major theoretical and design issues impacting contemporary instructional Web page design. It is essential however, to understand the basis for much of the Web page design that occurs currently, and that stems from much of the earlier work in computer screen design.

scholarly journals Visualization of user’s attention on objects in 3D environment using only eye tracking glasses

2020 ◽  
Vol 7 (2) ◽  
pp. 228-237
Author(s):  
Ting-Hao Li ◽  
Hiromasa Suzuki ◽  
Yutaka Ohtake
Keyword(s):  
Eye Tracking ◽  
3D Model ◽  
Digital Model ◽  
Web Page ◽  
Package Design ◽  
Web Page Design ◽  
Gaze Fixation ◽  
3D Objects ◽  
Page Design ◽  
Tracking Technology

Abstract Eye tracking technology is widely applied to detect user’s attention in a 2D field, such as web page design, package design, and shooting games. However, because our surroundings primarily consist of 3D objects, applications will be expanded if there is an effective method to obtain and display user’s 3D gaze fixation. In this research, a methodology is proposed to demonstrate the user’s 3D gaze fixation on a digital model of a scene using only a pair of eye tracking glasses. The eye tracking glasses record user’s gaze data and scene video. Thus, using image-based 3D reconstruction, a 3D model of the scene can be reconstructed from the frame images; simultaneously, the transformation matrix of each frame image can be evaluated to find 3D gaze fixation on the 3D model. In addition, a method that demonstrates multiple users’ 3D gaze fixation on the same digital model is presented to analyze gaze distinction between different subjects. With this preliminary development, this approach shows potential to be applied to a larger environment and conduct a more reliable investigation.

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