New service development in an international context: a case study of a Finnish technopark company in Russia

2009 ◽  
Vol 2 (3/4) ◽  
pp. 388
Author(s):  
Valtteri Kaartemo ◽  
Kaisa Kerttu Peltola
Keyword(s):  
Service Development ◽  
New Service Development ◽  
International Context

scholarly journals Incremental and radical open service innovation

2018 ◽  
Vol 32 (2) ◽  
pp. 101-112 ◽  
Author(s):  
Per Myhren ◽  
Lars Witell ◽  
Anders Gustafsson ◽  
Heiko Gebauer
Keyword(s):  
Service Innovation ◽  
Group Development ◽  
Case Analysis ◽  
Team Development ◽  
Service Development ◽  
New Service Development ◽  
Content Type ◽  
Open Service ◽  
Cross Case Analysis

Purpose Open service innovation is an emergent new service development practice, where knowledge on how to organize development work is scarce. The purpose of the present research is to identify and describe relevant archetypes of open service innovation. The study views an archetype as an organizing template that includes the competence of participants, organizing co-creation among participants and ties between participants. In particular, the study’s interest lies in how open service innovation archetypes are used for incremental and radical service innovation. Design/methodology/approach For the research, a nested case study was performed, in which an industrial firm with nine open service innovation groups was identified. Forty-five interviews were conducted with participants. For each case, first a within-case analysis was performed, and how to perform open service innovation in practice was described. Then, a cross-case analysis identifying similarities and differences between the open service innovation groups was performed. On the basis of the cross-case analysis, three archetypes for open service innovation were identified. Findings The nested case study identified three archetypes for open service innovation: internal group development, satellite team development and rocket team development. This study shows that different archetypes are used for incremental and radical service innovation and that a firm can have multiple open service innovation groups using different archetypes. Practical implications This study provides suggestions on how firms can organize for open service innovation. The identified archetypes can guide managers to set up, develop or be part of open service innovation groups. Originality/value This paper uses open service innovation as a mid-range theory to extend existing research on new service development in networks or service ecosystems. In particular, it shows how open service innovation can be organized to develop both incremental and radical service innovations.

A Process Model and Data Mining to Support Designing Families of Services

2007 ◽  
Author(s):  
Seung Ki Moon ◽  
Timothy W. Simpson ◽  
Soundar R. T. Kumara
Keyword(s):  
Data Mining ◽  
Process Model ◽  
Process Analysis ◽  
Product Family ◽  
Cost Effective ◽  
Service Development ◽  
Product Family Design ◽  
New Service Development ◽  
Recent Trends

Product family design is a cost-effective way to achieve mass customization by allowing highly differentiated products to be developed from a common platform while targeting individual products to distinct market segments. Recent trends seek to apply and extend principles from product family design to new service development. In this paper, we extend concepts from platform-based product family design to create a novel methodology for module-based service family design. The new methodology helps identify a service platform along with variant and unique modules in a service family by integrating service-based process analysis, ontologies, and data mining. A function-process matrix and a service process model are investigated to define the relationships between the service functions and the service processes offered as part of a service. An ontology is used to represent the relationships between functional hierarchies in a service. Fuzzy clustering is employed to partition service processes into subsets for identifying modules in a given service family. The clustering result identifies the platform and its modules using a platform level membership function. We apply the proposed methodology to determine a new platform using a case study involving a family of banking services.

A visual interactive method for service prototyping

2014 ◽  
Vol 24 (4) ◽  
pp. 339-362 ◽  
Author(s):  
Dae Jung Bae ◽  
Choon Seong Leem
Keyword(s):  
Design Research ◽  
Service Design ◽  
Service Development ◽  
Test Bed ◽  
New Service Development ◽  
Content Type ◽  
Standard Management ◽  
Management Procedures ◽  
Practical Implications

Purpose – Despite the importance of the service design process, existing prototyping methods still have technical limitations, thus hampering the development of realistic service-experience simulations that can effectively reproduce service delivery situations and environments. In this study, a service-prototyping method based on 3D virtual reality (VR) technologies, the physical environment of a test bed, and related standard management procedures are described. In addition, a service-prototyping process for a servicescape is proposed based on a case study of an actual duty-free shop. The paper aims to discuss these issues. Design/methodology/approach – The study adopts a qualitative approach, using case studies to undertake a design and improvement plans for brand guidance structures for the brand observation convenience of customers in a duty-free shop. Findings – The findings of the study suggested environmental components and concept of 3D VR based test bed as an effective tool at the stage of service prototyping the core of new service development (NSD), and introduced practical methods for service prototyping in actual duty-free shop. The case study is significant due to the fact that it proved validity and practicality of the methods applied to service prototyping topic derivation and test process through target service analysis rather than optimal alternative selection. Practical implications – This study emphasizes the importance of prototyping during NSD and the value of the service prototyping test bed for practical use. It also proposes guidelines for the establishment and management of the test bed. Originality/value – In terms of service design research, this study also presented detailed operating procedures and methods through the new concept and in-depth case study of service prototyping using 3D VR technology.

Success factors of new health-care services

2015 ◽  
Vol 24 (7) ◽  
pp. 693-705 ◽  
Author(s):  
Kostis Indounas ◽  
Aggeliki Arvaniti
Keyword(s):  
Health Services ◽  
Health Care Services ◽  
Success Factors ◽  
Service Development ◽  
New Service Development ◽  
Case Study Methodology ◽  
Content Type ◽  
Study Approach ◽  
Related Service

Purpose The purpose of this study is to provide insights into the success factors of new-to-the-firm health services. Design/methodology/approach The study was based on the case study methodology with three leading health organizations. Findings The study’s findings indicate that the success factors of new health services are largely in line with the literature on new service development. Our study also revealed the significance of two factors that have not been identified by previous studies, namely, branding and doctors’ participation in the new service development process. Research limitations/implications Introducing a successful new health service into the market seems to require an emphasis on a variety of factors related to the company’s internal and external environment, while two important characteristics are the role of branding and doctors. Despite its acceptance as a scientific method, the case study approach that was selected limits the ability to generalize the results to the broader health industry. Originality/value The current study represents one of the first attempts to examine the above topic in a health-related service context.

The initial stages of new service development: A case study from the Greek banking sector

2001 ◽  
Vol 6 (2) ◽  
pp. 147-161 ◽  
Author(s):  
Paulina Papastathopoulou ◽  
George Avlonitis ◽  
Kostis Indounas
Keyword(s):  
Banking Sector ◽  
Service Development ◽  
New Service Development
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