scholarly journals Creating the image of political communicators with the use of social media and computer technology

1970 ◽  
Vol 20 ◽  
Author(s):  
Adam Jankiewicz
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Computer Technology ◽  
Electronic Devices ◽  
Computer Software ◽  
Political Information ◽  
The Internet ◽  
Political Views ◽  
Use Of Social Media ◽  
Internet And Social Media

Nowadays, computer technology and social media can be used in certain ways to create positive or negative images of political communicators. More and more people receive political communication with the use of electronic devices via the Internet and social media. The ways in which one can create and transmit images of political communicators have evolved. Companies use new methods of gaining and delivering political information to receivers. At present, information technology is sometimes used not only to send political information but also to manipulate the receivers and change their political views in the fight for support and to win elections. Electronic devices, the Internet and social media, can be used to gain support or to defame political opponents. This paper has been written to bring closer how social media participation, computer technology and software can be utilized to obtain information which then, neatly tailored, can serve as a tool to manipulate political views of addressees of political communication. This article presents the procedure of obtaining, processing and applying information in creating images of politicians by private companies. It also analyzes people’s awareness of ways in which social media communication can be used in creation of political image. Hence, a survey has been conducted to research the participation of university students in social media and their awareness of how the data obtained from them can be used in for political reasons. The paper also explains how incorporating and combining social media platforms, psychology, algorithms, the Internet and cutting edge computer software opened new ways to impact political views with political communication.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Online Versus Offline Strategies in Comparative Perspective

2019 ◽  
pp. 903-924
Author(s):  
Tiago Silva
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Coverage ◽  
Political Information ◽  
The Internet ◽  
Media Campaigns ◽  
Political Issues ◽  
Political Actors ◽  
Electoral Campaigns ◽  
The Press

The Internet has undoubtedly become, in this last decade, an important new arena for political communication. Nonetheless, during electoral campaigns, the use of this medium poses both challenges and advantages for the institutional communication made by political parties and candidates. An often-overlooked advantage is the possibility, particularly on social media, for parties and candidates to bypass journalists and communicate directly to a large and varied audience. This aspect is particularly relevant since the literature has been noting, in the last decades, a decline in the salience of substantive political information in the mainstream news coverage of political events. By comparing the political actors’ campaigns on social media with press news coverage of those campaigns, this chapter examines the role and impact of the Internet on modern political communication. An extensive content analysis of four electoral campaigns in four different countries (United States, Italy, Brazil, and Portugal) shows that candidates’ and parties’ online campaigns, compared to news articles in the press, tend to be more frequently framed in terms of substantive political issues. Even though there are differences between political actors and the social media platforms used (Twitter, Facebook, and YouTube), the results suggest that, overall, candidates and parties do actually try to convey substantive political information when communicating directly to the electorate. Furthermore, compared to articles in the press, social media campaigns also tend to be less frequently framed in terms of conflict, political scandals, and strategy aspects.

Social Media and Marketing

2018 ◽  
pp. 171-187
Author(s):  
Ivan K. Cohen
Keyword(s):  
Social Media ◽  
Stock Market ◽  
The Internet ◽  
Football Club ◽  
Digital World ◽  
Football Clubs ◽  
History Of ◽  
Use Of Social Media ◽  
Internet And Social Media

Tottenham Hotspur (“Spurs”) Football Club were once the most entrepreneurial of English football teams, including being the first to obtain a stock market flotation and to attempt to diversify into other areas beyond their core. However, like many football clubs, they were slow to embrace the Internet including more recently the use of social media for marketing. This chapter investigates the history of Spurs' embrace of the Internet and social media and asks why a club traditionally renowned for its flair and enterprise on the pitch has been so slow to embrace modernity in the digital world.

scholarly journals Technology preferences among caregivers of children with hydrocephalus

2013 ◽  
Vol 11 (1) ◽  
pp. 26-36 ◽  
Author(s):  
Robert P. Naftel ◽  
Nicole A. Safiano ◽  
Michael I. Falola ◽  
Chevis N. Shannon ◽  
John C. Wellons ◽  
...  
Keyword(s):  
Social Media ◽  
Socioeconomic Factors ◽  
Technology Use ◽  
Media Use ◽  
The Internet ◽  
Social Media Use ◽  
Level Of Education ◽  
Internet Users ◽  
Use Of Social Media ◽  
Internet And Social Media

Object The Internet and social media are powerful disseminators of medical information, providing new portals for patient care. The authors of this study evaluated current technology hardware, Internet, and social media use and their socioeconomic relationships among caregivers of children with hydrocephalus. Methods A written survey was completed in the neurosurgical clinics at the University of Alabama at Birmingham by 300 parents of children with shunted hydrocephalus between October 26, 2010, and July 26, 2011. Results Computer use (94.6%), Internet use (91.7%), smartphone use (56.9%), and Internet research on hydrocephalus (81.9%) were prevalent. However, for each of these four utilizations there was significantly lower access by caregivers of minority races (p = 0.04, 0.03, 0.002, and < 0.0001, respectively), lower income (p = 0.02, 0.01, < 0.0001, and < 0.0001, respectively), and lower level of education (p = 0.001, 0.002, < 0.0001, and 0.001, respectively). Personal use of social media was prevalent (95.1% of all Internet users) with use being more prevalent among less-educated than higher-educated caregivers (p = 0.017). Hydrocephalus-related social media use (59.5% of Internet users) was not associated with socioeconomic factors. For hydrocephalus education on the Internet, caregivers chose information websites such as Wikipedia or the Hydrocephalus Association as preferred platforms; these preferences were followed by use of social media websites. Facebook and YouTube were the preferred social media platforms for personal and hydrocephalus-related use. Parents indicate moderate skepticism about the trustworthiness of the Internet; only 21.7% always trust the online sources. Most parents (89.8%) say that they would visit neurosurgeon-recommended websites. Of Internet-using caregivers, 28.6% use the Internet or social media to find hydrocephalus support groups, and 34.8% have used the Internet to communicate with other caregivers who have children with similar conditions. Conclusions Technology hardware, the Internet, and social media are widely used with some skepticism by parents of children with shunted hydrocephalus. Caregivers are interested in physician-recommended Internet resources. Socioeconomic factors including race, income, and level of education reveal a disparity in access to some of these resources, although all groups have relatively high use. Unlike typical technology use, social media use is breaking down the digital divide among ethnic and socioeconomic groups.

scholarly journals SOCIAL MEDIA ADOPTION BY RURAL RESIDENTS

2020 ◽  
Vol XXII (1) ◽  
pp. 95-103
Author(s):  
Barbara Gołębiewska ◽  
Joanna Stefańczyk ◽  
Ewa Jaska
Keyword(s):  
Social Media ◽  
Rural Areas ◽  
Social Group ◽  
Electronic Devices ◽  
Internet Access ◽  
The Internet ◽  
Rural Residents ◽  
Broadband Internet ◽  
Insurance Agent ◽  
Use Of Social Media

The study assesses the use of social media by rural residents. The study was conducted in Lublin county in 2016. Residents of rural areas (especially farmers) are a social group perceived to be the least technologically developed, the latest in adopting innovations and least advanced in using electronic devices. However, in recent years, differences between city dwellers and rural area inhabitants have been decreasing. Until today, in Poland, not all residents of rural areas have telephones or internet access. The explanation could be that their work does not involve using a computer as in the case of, for example, an insurance agent, architect or journalist. It was found that differences in the category of household equipment involving the possession of a computer and access to the Internet are diminishing – the largest increase has been recorded in recent years in the scope of access to broadband Internet. In the study, a visible relationship between the use of social media and the education of respondents was observed.

Beyond Web 2.0. Social Media and Urban Educated Youths Participation in Kenyan Politics

2018 ◽  
pp. 176-193
Author(s):  
Julius Mwashimba M. Kirigha ◽  
Lynete Lusike Mukhongo ◽  
Robert Masinde
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Undergraduate Students ◽  
Political Communication ◽  
Urban Youth ◽  
Media Use ◽  
Social Media Use ◽  
Web Based ◽  
Political Views ◽  
Use Of Social Media

The purpose of the study, was to contribute to a further understanding of the shifting dynamics in youth political communication enabled by advancements in ICTs and explore the extent to which social media use has impacted on both institutional and extra-institutional political participation. The study sought to critically analyse the relationship between social media use and urban youth political participation by integrating both probability and non-probability sampling techniques to generate data using web based questionnaires and Focus Group Discussions among undergraduate students aged 18-24 years. From the findings it emerged that a majority of educated urban youth prefer to use Facebook to access political information. In addition, the users viewed social media as a free space where they could express their political views without censorship or regulation. As a result, it was established that as the use of social media increases, so does participation in politics, indicating a positive relationship between how youth use social media and their participation in politics.

Beyond Web 2.0. Social Media and Urban Educated Youths Participation in Kenyan Politics

2016 ◽  
pp. 156-174
Author(s):  
Julius Mwashimba M. Kirigha ◽  
Lynete Lusike Mukhongo ◽  
Robert Masinde
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Undergraduate Students ◽  
Political Communication ◽  
Urban Youth ◽  
Media Use ◽  
Social Media Use ◽  
Web Based ◽  
Political Views ◽  
Use Of Social Media

The purpose of the study, was to contribute to a further understanding of the shifting dynamics in youth political communication enabled by advancements in ICTs and explore the extent to which social media use has impacted on both institutional and extra-institutional political participation. The study sought to critically analyse the relationship between social media use and urban youth political participation by integrating both probability and non-probability sampling techniques to generate data using web based questionnaires and Focus Group Discussions among undergraduate students aged 18-24 years. From the findings it emerged that a majority of educated urban youth prefer to use Facebook to access political information. In addition, the users viewed social media as a free space where they could express their political views without censorship or regulation. As a result, it was established that as the use of social media increases, so does participation in politics, indicating a positive relationship between how youth use social media and their participation in politics.

Social Media and Marketing

2015 ◽  
pp. 324-339
Author(s):  
Ivan K. Cohen
Keyword(s):  
Social Media ◽  
Stock Market ◽  
The Internet ◽  
Football Club ◽  
Digital World ◽  
Football Clubs ◽  
History Of ◽  
Use Of Social Media ◽  
Internet And Social Media

Tottenham Hotspur (“Spurs”) Football Club were once the most entrepreneurial of English football teams, including being the first to obtain a stock market flotation and to attempt to diversify into other areas beyond their core. However, like many football clubs, they were slow to embrace the Internet including more recently the use of social media for marketing. This chapter investigates the history of Spurs' embrace of the Internet and social media and asks why a club traditionally renowned for its flair and enterprise on the pitch has been so slow to embrace modernity in the digital world.

Breast Reconstruction in the Social Media Age

2020 ◽  
Author(s):  
Jonathan Nguyen ◽  
Peter Thompson ◽  
Albert Losken
Keyword(s):  
Social Media ◽  
Breast Reconstruction ◽  
The Internet ◽  
Sources Of Information ◽  
Patient Decision Making ◽  
Exact Test ◽  
Media Usage ◽  
Internet Information ◽  
Use Of Social Media ◽  
Internet And Social Media

Abstract Background The internet and social media are sources of information regarding breast reconstruction, which can educate and influence patients. Objectives This study aimed to evaluate internet and social media usage by breast reconstruction patients and its impact on patients. Methods Eighty-six breast reconstruction patients over a 7-month period answered an anonymous survey, which queried demographics, reconstruction type, internet usage, social media usage, expectations, and impact on decisions. Fisher’s exact test was performed to evaluate the use of social media. Results Overall, 95% of patients used the internet for breast reconstruction information. The information was found to be easy to understand by 70% of patients, helpful by 76%, and trustworthy by 60%. The information influenced decisions regarding procedure by 23% of patients, regarding surgeon by 23%, and regarding hospital by 22%. Social media was used by 71% of the patients; 62% of patients found it easy to understand, 57% found it helpful, and 48% found it trustworthy. The information influenced decisions regarding procedure by 16% of patients, regarding surgeon by 11%, and regarding hospital by 10%. Twenty-six percent of women expected their final breast reconstruction to look better than their premastectomy breasts, 55% as good or similar, and 12% reported appearance to be unimportant. Women found social media information to be less helpful than internet information. There was no significant association between expectations and social media vs no social media usage. Conclusions Patients who undergo breast reconstruction use the internet and social media as sources of information. Although the information is generally trusted, it does not seem to heavily influence patient decision-making. Providers remain patients’ main source of information, and need to direct patients to high-quality and accessible resources.

Elections and Social Media

2015 ◽  
Vol 6 (1) ◽  
pp. 59-72 ◽  
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

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