scholarly journals Analiza językowa sloganów reklamowych związanych z branżą kosmetyczną

2018 ◽  
pp. 59-70
Author(s):  
Joanna Gieda
Keyword(s):  
Modern World ◽  
Television Commercials ◽  
Lexical Database ◽  
Potential Recipient

In the modern world it can be easy to encounter advertising slogans that are supposed to grab the attention of a potential recipient as well as affect their imagination and sensitivity. This communication tends to convince the client that buying the advertised product would make them feel exceptional. This article focuses on linguistic gimmicks that are used by marketing experts in order to convince the client to a certain product. The analysis in based on the cosmetics sector. The lexical database consists of websites, television commercials and Internet advertisements.

Stories Only Seemed Shorter

2017 ◽  
Author(s):  
Kevin G. Barnhurst
Keyword(s):  
Nineteenth Century ◽  
News Media ◽  
Electronic Mail ◽  
Modern World ◽  
Modern Trend ◽  
Past Century ◽  
Television Commercials ◽  
Daily News ◽  
The Past ◽  
Big Picture

This chapter considers the question of whether daily news over the past century has gone along with the modern trend of shorter news. When the occupation of journalist first emerged in the nineteenth century, realist news was mainly short, and everything in the modern world has seemed to go only faster for more than a century. First radio picked up the pace and then television followed, requiring shorter attention spans. Along came faxes, then electronic mail, and now video messaging. MTV made images move faster, television commercials got shorter, and online ads shrank to a few seconds. Critics call it sound-bite society or McDonaldization, reducing information to nuggets. However, studies show that news has been getting longer, moving away from brief realist descriptions of stand-alone events and aligning with modern impulses toward big-picture explanation. The trend occurred across legacy news media: newspaper reporters writing longer, television reporters speaking more, and even reporters on public radio, the home of extended news, talking more in longer stories.

Humanitarianism in the Modern World

2020 ◽  
Author(s):  
Norbert Götz ◽  
Georgina Brewis ◽  
Steffen Werther
Keyword(s):  
Modern World

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

Globalization and interconfessional communications

2001 ◽  
pp. 13-17
Author(s):  
Serhii Viktorovych Svystunov
Keyword(s):  
21St Century ◽  
Global Economy ◽  
Modern World ◽  
The World ◽  
Target Set ◽  
Almost All ◽  
Over Time ◽  
Rapid Appearance

In the 21st century, the world became a sign of globalization: global conflicts, global disasters, global economy, global Internet, etc. The Polish researcher Casimir Zhigulsky defines globalization as a kind of process, that is, the target set of characteristic changes that develop over time and occur in the modern world. These changes in general are reduced to mutual rapprochement, reduction of distances, the rapid appearance of a large number of different connections, contacts, exchanges, and to increase the dependence of society in almost all spheres of his life from what is happening in other, often very remote regions of the world.

Market Reforms in Russia: Can the Vicious Circle Be Teared Open?

2004 ◽  
pp. 114-128
Author(s):  
V. Nimushin
Keyword(s):  
Economic Policy ◽  
Comparative Analysis ◽  
Historical Context ◽  
Vicious Circle ◽  
Modern World ◽  
Market Reforms ◽  
Main Task ◽  
Forward Movement ◽  
Socially Responsible ◽  
The Way

In the framework of broad philosophic and historical context the author conducts comparative analysis of the conditions for assimilating liberal values in leading countries of the modern world and in Russia. He defends the idea of inevitable forward movement of Russia on the way of rationalization and cultivation of all aspects of life, but, to his opinion, it will occur not so fast as the "first wave" reformers thought and in other ideological and sociocultural forms than in Europe and America. The author sees the main task of the reformist forces in Russia in consolidation of the society and inplementation of socially responsible economic policy.

Three questions to political economy (An attempt of system introspection)

2018 ◽  
pp. 118-127 ◽  
Author(s):  
G. B. Kleiner
Keyword(s):  
Political Economy ◽  
Modern Society ◽  
Modern World ◽  
The Political ◽  
Economic Science ◽  
Linear Component ◽  
Capitalist System ◽  
Economic Space ◽  
Economic Relations ◽  
System Paradigm

The development of the system paradigm in economic science leads to the formulation of a number of important questions to the political economy as one of the basic directions of economic theory. In this article, on the basis of system introspection, three questions are considered. The first is the relevance of the class approach to the structuring of the socio-economic space; the second is the feasibility of revising the notion of property in the modern world; the third is the validity of the notion of changing formations as the sequence of “slave-owning system — feudal system — capitalist system”. It is shown that in modern society the system approach to the structuring of socio-economic space is more relevant than the class one. Today the classical notion of “property” does not reflect the diversity of production and economic relations in society and should be replaced by the notion of “system property”, which provides a significant expansion of the concepts of “subject of property” and “object of property”. The change of social formations along with the linear component has a more influential cyclic constituent and obeys the system-wide cyclic regularity that reflects the four-cycle sequence of the dominance of one of the subsystems of the macrosystem: project, object, environment and process.

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