scholarly journals A COMPARATIVE STUDY ON DISCOURSE ANALYSIS OF KOREAN MOVIE THE HOUSEMAID – FOCUSED ON FILMS IN 1960 AND 2010 –

2020 ◽  
Vol 6 ◽  
pp. 57-79
Author(s):  
Eunhye KIM
Keyword(s):  
Discourse Analysis ◽  
Comparative Study ◽  
Interdisciplinary Research ◽  
Film Studies ◽  
Genre Analysis ◽  
Sociological Study ◽  
Sound Analysis ◽  
High Importance ◽  
Social Images ◽  
Oriented Approach

Korean legendary film director Kim Ki-Young’s 1960 work The Housemaid was remade in 2010 by director Im Sang-Soo. The study of the two films can be found as a comparative study of cinematic studies on sound analysis and genre analysis, and a sociological study on social images. However, few studies have looked with a discourse oriented approach. Discourse in the movie is not only a window for communication between characters, but also an important device with non-verbal elements, so it can be said to be discourse has a high importance as an analysis target. This study analyzes the film discourse according to Erving Goffman’s dramaturgical analysis to find out the differences between the characters. This study can be said is meaningful in that it has the characteristics of interdisciplinary research in linguistics and film studies through discourse analysis of two films with different periods.

scholarly journals Religious and Socio-cultural Influences on the Pakistani Wedding Invitation

2019 ◽  
Vol 5 (1) ◽  
pp. 354-368 ◽  
Author(s):  
Musarat Yasmin ◽  
Farhat Naseem ◽  
Ayesha Sohail
Keyword(s):  
Discourse Analysis ◽  
Cultural Influences ◽  
Cultural Influence ◽  
Analysis Approach ◽  
Genre Analysis ◽  
Cultural Norms ◽  
Norms And Values ◽  
Western Values ◽  
Generic Structures

AbstractThe Wedding Invitation is one of the significant text genres. Following genre analysis approach and discourse analysis (DA), the present research analysed the wedding invitation genres in Pakistan to explore generic structures, as well as the role played by the broader socio-cultural norms and values in shaping this genre. Therefore, a corpus of 50 wedding invitations in Urdu and English was randomly selected from cards received from January to June 2018. The results of this genre analysis revealed seven obligatory and one optional move in Urdu, while six obligatory and one optional move in English invitations. Through discourse analysis, it has been uncovered how religious association and cultural influence in Pakistani society shape textual selection. Little variation was displayed in the invitations of the two languages, presumably due to regional cultural reflections and recent influence of western values. A comparison of Pakistani and UK invitations showed differences not only in move selection but also in lexical choices which are shaped by the respective cultures.

scholarly journals Different Reporting Styles of Similar News: Comparative Study of Two Urdu Newspapers Headlines

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Kausar Rahmati Khan, Dr. Masroor Khanam
Keyword(s):  
Discourse Analysis ◽  
Comparative Study ◽  
Critical Discourse Analysis ◽  
Print Media ◽  
Research Paper ◽  
Critical Discourse ◽  
Know How ◽  
Corona Virus ◽  
News Headlines

This research explains the reporting style of two newspapers of similar news items. It is related to the headlines styles of reporting in print media. Print media plays very strong role in present era, it’s very important to know how media reveal same news in different point of views. This research paper investigates the news headlines through critical discourse analysis, of 2 daily Urdu newspapers correspondingly from First April to 7th April 2020. In this research paper COVID19 (Corona virus) news headlines were examine in two Urdu Newspapers Daily Jang newspaper and daily Express Newspaper. Newspapers of one week were examined for this research. The Daily Jang based in Karachi. Since 1939 is the oldest newspaper of Pakistan and continuously in publication. The Daily Jang newspaper is published by the Jang Group of Newspapers. The Daily Express is one of Pakistan's most broadly circulated Urdu Newspapers. Through Critical Discourse Analysis it was analyzed that the headlines in both the newspapers have different style of text, meaning and ideology because Jang and Express Newspapers have much difference in polices and in ideology.

Research into practice: The influence of discourse studies on language descriptions and task design in published ELT materials

2015 ◽  
Vol 48 (4) ◽  
pp. 506-530 ◽  
Author(s):  
Alex Gilmore
Keyword(s):  
Discourse Analysis ◽  
Language Learning ◽  
Critical Discourse Analysis ◽  
Conversation Analysis ◽  
English Language ◽  
Language Teachers ◽  
Corpus Analysis ◽  
English Language Teaching ◽  
Genre Analysis ◽  
Discourse Studies

Discourse studies is a vast, multidisciplinary, and rapidly expanding area of research, embracing a range of approaches including discourse analysis, corpus analysis, conversation analysis, interactional sociolinguistics, critical discourse analysis, genre analysis and multimodal discourse analysis. Each approach offers its own unique perspective on discourse, focusing variably on text, context or a range of semiotic modes. Together, they provide foreign language teachers and material designers with new insights into language, and are beginning to have an observable impact on published English Language Teaching (ELT) materials. This paper examines the ways in which the four approaches with the strongest links to the ELT profession (corpus analysis, conversation analysis, discourse analysis and genre analysis) have found their way into language learning materials, and offers some suggestions on how discourse studies may influence ELT classrooms in the future.

College disability support offices as advertisements: A multimodal discourse analysis

2020 ◽  
pp. 146144562096692
Author(s):  
So Yoon Kim
Keyword(s):  
Higher Education ◽  
Discourse Analysis ◽  
Students With Disabilities ◽  
Higher Education Institutions ◽  
Genre Analysis ◽  
Multimodal Discourse Analysis ◽  
College Community ◽  
Multimodal Discourse ◽  
Disability Support ◽  
Semiotic Resources

This study examined the disability support offices (DSOs) websites of twelve US higher education institutions (HEIs) anchored in multimodal discourse analysis and genre analysis to examine how semiotic resources are deployed to describe DSO services on their websites and to determine the discursive functions of advertisement they perform. The DSO websites were within four clicks from HEI homepages but had inconsistent navigation paths, making it difficult to reach DSO websites. DSO websites were foregrounding promoting and branding the institutions rather than presenting the information about the services offered. This is achieved by using multimodal promotional rhetoric such as: (a) situating accessibility as central commodifiable attribute, (b) promoting the value of accessibility, (c) establishing the superiority of the institution, (d) constructing images of students with disabilities as empowered but dependent upon the DSO, and (e) situating students within a college community. Implications for DSO websites functioning as advertisements are also discussed.

Gamer emotions in laughter

2018 ◽  
Vol 1 (2) ◽  
pp. 299-318
Author(s):  
Minako O’Hagan ◽  
Marian Flanagan
Keyword(s):  
Empirical Study ◽  
Interdisciplinary Research ◽  
Native Language ◽  
The Other ◽  
Small Scale ◽  
Cultural Stereotypes ◽  
Emotional Function ◽  
The Us ◽  
Casual Game ◽  
Oriented Approach

Abstract This study is motivated by the assumption that today’s function-oriented game localisation approach has room for improvement by incorporating an affect-oriented approach. It draws on the concept of “affective framing” in a game with humour as “emotionally competent stimuli”. Laughter as emotion data were collected from German, Japanese and Irish participants playing in their native language relevant versions of the US-origin casual game Plants vs. Zombies. This small-scale empirical study, combined with gamer interviews and gameplay trajectory, reveal evidence of specific functions of gamer emotions across all three groups, most often as a relief during game play, facilitating the gamer’s ability to retain engagement by accessing the emotional function of humour. The data suggest that affective framing through humour that is made culturally relevant is deemed more important for the German group than the other groups. This group negatively perceived cultural stereotypes in the game, whereas the Irish group perceived cultural associations positively. The focus on user emotions brings the neglected affective dimension to the fore and towards affect-oriented game localisation as interdisciplinary research.

Advertising nationalism: Commemorating the liberation war in Bangladeshi print advertisements

2020 ◽  
pp. 175063522095036
Author(s):  
Kajalie Shehreen Islam
Keyword(s):  
Discourse Analysis ◽  
Political Context ◽  
The Political ◽  
Print Advertisements ◽  
The Media ◽  
National Significance ◽  
Discursive Constructions ◽  
Oriented Approach ◽  
Underlying Theme

This article explores the role of the media as a discursive tool in the commemoration of Bangladesh’s war of liberation. The author critically engages with the notion of mediated memory in the foreground of corporate nationalism. Through a discourse analysis of print advertisements published in Bangladeshi newspapers on the country’s Independence and Victory Days over five decades, she traces the use of nationalism in advertising discourse and the shift from a development-oriented approach to corporate nationalism, with the underlying theme of glorification of war. The study found that nationalistic-based discourse is a key theme of Bangladeshi advertisements published on its days of national significance – history and its heroes, symbols and images, poetry and song, are all used to invoke a banal nationalism. These discursive constructions depend largely on the political context but, as long as the political line is adhered to, advertisers are free to use nationalistic discourse to promote their brands, products and services.

Regeneration: Generations remediated

2016 ◽  
Vol 28 (3) ◽  
pp. 883-903 ◽  
Author(s):  
Joseph Wachelder
Keyword(s):  
Historical Study ◽  
Technological Determinism ◽  
Sociological Study ◽  
Youth Cultures ◽  
Combined Use ◽  
Constructivist Perspective ◽  
Educational Toys ◽  
Media And Technology ◽  
Source Materials ◽  
Oriented Approach

This paper proposes a model for a dynamic and constructivist perspective on generations. To study synchronous, contemporary interrelations between technology, media and generations, many different methodologies are available. Yet many historical, diachronic studies are marred by flaws and ambiguities in their use of ‘generation’ as a concept. To counter those problems, this paper argues for a process-oriented approach of generations – one which is modelled after Bolter and Grusin’s remediation. By distinguishing three mechanisms – immediate generation, immediate regeneration and hypermediate regeneration – the model of regeneration is linked to three theoretical concerns: the long-standing dilemmas in the sociological study of generations, the controversy around technological determinism in technology studies and contemporary challenges in research of ageing and youth cultures. The feasibility of the regeneration approach is elucidated by applying it to toys, especially educational toys. This paper also provides a methodology for the historical study of generations interacting with media and technology by recommending the combined use of three types of biographies as source materials.

scholarly journals Accessibility of discoursal data in critical genre analysis: international commercial arbitration practice

2010 ◽  
Vol 10 (3) ◽  
pp. 465-483 ◽  
Author(s):  
Vijay K. Bhatia
Keyword(s):  
Professional Practice ◽  
Interdisciplinary Research ◽  
Professional Practices ◽  
Genre Analysis ◽  
International Arbitration ◽  
Commercial Arbitration ◽  
Research Teams ◽  
International Commercial Arbitration ◽  
Access To Data ◽  
International Initiative

Critical genre analysis, especially targeting specific professional practices, crucially depends on the availability of discursive data from the professional practice under investigation, which is not always easily accessible. In this paper, I take up a typical example of this kind of difficulty focusing on an international initiative, in which I have been involved for the last several years, with collaboration from more than twenty research teams from as many countries. By drawing on discoursal data (narrative, documentary and interactional), it is possible to look at the motivations for interdiscursive processes and procedures. However, the so-called duty to strict confidentiality observed and practiced in international arbitration practice makes it difficult to get access to data from arbitration practice and thus to undertake such critical genre-based interdisciplinary research. In this paper, I will focus on some of the important issues involved in this study of professional practice and discuss implications of this generally assumed requirement of confidentiality, and its implications for research in and development of the institution of arbitration. I also propose alternatives to collection of data from arbitration practice to make such research possible.

scholarly journals A linguagem dos blogs: um gênero textual emergente

2018 ◽  
Vol 6 ◽  
pp. 94-105
Author(s):  
Edna Cristina S. Santos
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Genre Analysis ◽  
The Internet ◽  
Multimodal Texts ◽  
Functional Linguistics ◽  
The World ◽  
Different Types

Adolescents all over the world have communicated with one another through the Internet by means of personal sites called Blogs, in which they say what they think and feel about life, and interact electronically with people from different places. This is a new mode of literacy which is leading adolescents to writing spontaneously about diverse topics. They use multimodal texts in which they integrate different types of semiosis. In this paper, we will examine the language of this new genre according to critical discourse analysis (Fairclough, 1992), genre analysis (Bakhtin, 1992) and systemic functional linguistics (Halliday, 1985).

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