scholarly journals Factors that influence the perceived advantages and relevance of Facebook as a learning tool: An extension of the UTAUT

2014 ◽  
Vol 30 (2) ◽  
Author(s):  
Tomás Escobar-Rodríguez ◽  
Elena Carvajal-Trujillo ◽  
Pedro Monge-Lozano
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Theory And Practice ◽  
Font Size ◽  
Learning Tool ◽  
Media Technologies ◽  
Use Of Technology ◽  
Media Platform ◽  
Perceived Relevance ◽  
Facilitating Conditions

<span style="font-family: Times New Roman; font-size: small;"> </span><p>Social media technologies are becoming a fundamental component of education. This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to identify factors that influence the perceived advantages and relevance of Facebook as a learning tool. The proposed model is based on previous models of UTAUT. Constructs from previous models were used such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit. Additionally, two new perspectives were added: perceived advantages and perceived relevance of Facebook as a social media platform. It provides some insights into students' behavioural intentions, and such an understanding can help faculty to examine their assumptions about the role of social media technologies in the teaching and learning process. The study participants were students enrolled in a Spanish public university. Data from 956 usable questionnaires were tested against the research model. Our results provide support to the model and reveal a good model fit. In light of these findings, implications for theory and practice are discussed.</p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal;"> </p><span style="font-family: Times New Roman; font-size: small;"> </span>

scholarly journals Social Media in Micro-Enterprises

2020 ◽  
Vol 28 (3) ◽  
pp. 184-203 ◽  
Author(s):  
Savanid Vatanasakdakul ◽  
Chadi Aoun ◽  
Yuniarti Hidayah Suyoso Putra
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Theory And Practice ◽  
Retail Industry ◽  
Use Of Technology ◽  
Positive Attitudes ◽  
Value Propositions ◽  
Task Technology Fit ◽  
Facilitating Conditions ◽  
Micro Enterprises

Social media is increasingly gaining traction as a valuable tool for small business. This is particularly the case in micro enterprises in the Indonesian retail industry, where adoption is anecdotally increasing, but with little understanding of the factors enabling such adoption. Consequently, this study proposes a research model derived from the Unified Theory of Acceptance and the Use of Technology and extended by integrating the task-technology-fit framework, along with price value propositions. Online surveys were sent to micro enterprises operating in the Indonesian retail industry with 153 valid responses received. Data analysis used structural equation modelling with SmartPLS 3. The results show that price value and task-technology-fit are perceived as significant factors for influencing positive attitudes towards the adoption of social media among micro enterprises. In addition, attitude and facilitating conditions were found to have a significant influence on intention to adopt social media. These findings hold import implications to theory and practice in this nascent field of research.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

Social Media as Technologies for Asynchronous Formal Writing and Synchronous Paragraph Writing in the South African Higher Education Contex

2014 ◽  
pp. 213-241 ◽  
Author(s):  
Chaka Chaka
Keyword(s):  
Higher Education ◽  
Social Media ◽  
South African ◽  
Teaching And Learning ◽  
Incidental Learning ◽  
Value Added ◽  
Digital Platforms ◽  
Media Technologies ◽  
Class Schedule ◽  
Bachelor Of Education

This chapter reports on a study—conducted in 2011—that employed two social media networks, Facebook and MXit, as educational tools at one university in South Africa. MXit is a South African-based social networking application. The study involved a cohort of second year Bachelor of Education in English undergraduate students at this university as its participants. The latter were required to utilize Facebook and MXit to engage in both asynchronous formal writing and synchronous paragraph writing, respectively. All this took place outside participants’ tutorial class schedule. In this study, participants were able to produce asynchronous formal writing samples in varying degrees using Facebook. Similarly, they were also able to produce synchronous written paragraphs using MXit even though some paragraphs displayed a high degree of linguistic textisms. Other affordances that these two social media technologies offered the participants in this study are: anytime, any day, and anywhere asynchronous and synchronous learning; asynchronous and synchronous feedback; virtual incidental learning; socially situated online learning; and Presence Awareness Learning (PAL). In conclusion, the study suggests that there are further affordances that these two social media technologies can offer higher education. These are: supplemental teaching and learning; cloud storage for teaching and learning materials (in the case of Facebook); virtual platforms for revision; digital platforms for micro-teaching and micro-learning (in respect of MXit); and value-added platforms for just-in-time mobile teaching and learning.

Innovating the customer loyalty program with social media

2019 ◽  
Vol 32 (5) ◽  
pp. 807-823 ◽  
Author(s):  
Wu He ◽  
Xin Tian ◽  
Feng-Kwei Wang
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Theory And Practice ◽  
Loyalty Programs ◽  
Loyalty Program ◽  
Data Set ◽  
Content Type ◽  
Media Technologies ◽  
Customer Loyalty Programs

Purpose Few academic studies specifically investigate how businesses can use social media to innovate customer loyalty programs. The purpose of this paper is to present an in-depth case study of the Shop Your Way (SYW) program, which is regarded as one of the most successful customer loyalty programs with social media. Design/methodology/approach This paper uses case study research as the methodology to uncover innovative features associated with the SYW customer loyalty program. The authors collected the data from SYW’s social media forums and tweets. The data set was analyzed using social media analytics tools including the R package and Lexicon. Findings Based on the research results, the authors summarize innovative social media features identified from SYW. The authors also provide insights and recommendations for businesses that are seeking to innovate their customer loyalty programs using social media technologies. Originality/value The results of this case study set a good example for businesses which want to innovate and improve their customer loyalty programs using social media technologies. This is the first in-depth case study on the SYW program, one of the most successful customer loyalty programs with social media. The results shed light on how social media can innovate customer loyalty programs in both theory and practice.

scholarly journals Social media usage among pre-service secondary mathematics teachers in Zambia

2020 ◽  
Vol 5 (2) ◽  
pp. 130-147
Author(s):  
Eddie Mumba Mulenga ◽  
José María Marbàn
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Media Use ◽  
Social Media Use ◽  
Media Technologies ◽  
Survey System ◽  
And Gender ◽  
And Mathematics ◽  
Use Of Social Media ◽  
The Impact

Social media technologies have reshaped our lives today and Zambian teachers do a massive use of smart phones, tablets, and other portable tools. In addition, they are continually searching for forefront innovations. Frequently, the utilization of these gadgets is not in manners foreseen by innovation advocates. This study focuses on exploring the use of social media platforms and the impact of such social networking services in the teaching and learning of mathematics by pre-service teachers. To explore pre-service teachers’ use of social media in their teaching and learning experiences, the authors administered an adapted and validated research instrument via a quantitative survey system to a sample of 102 pre-service teachers from the Copperbelt University. Analysis of variance and multiple regression analysis were used to test the interplay of relationships between pre-service teachers’ attitudes towards the use of social media based on year of study and gender, social media use and classroom integration, social media use, and mathematics pedagogy. Further, a statistical test was run to show whether positive correlations existed or not. Results disclosed that respondents showed an average use of social media tools in mathematics and provide a prediction model for pre-service teachers’ future integration of social media in the teaching and learning of mathematics.

scholarly journals Does Social Media Advertising Features Matter An Investigation of Consumer Purchase Intention

2019 ◽  
Vol 1 (1) ◽  
pp. 20-36
Author(s):  
Hafiz Wajahat Ali Shah ◽  
Imran Khan ◽  
Abdul Hameed
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Current Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Consumer Purchase Intention ◽  
Social Media Platforms ◽  
Social Media Advertising ◽  
Perceived Relevance

Social media is continuously used as a platform for marketing and advertising. Firms have spent a lot of seasons, cash and property on Social media ads. However, it is all the time stimulating how Firms can prepare Social media advertising to fortunately engage and inspire a consumer to purchase their brands. The purpose of this research is consequently to describe and check the key elements of Social media advertising that force anticipate the buy intention. The theoretical model was expected on the foundation of three factors from the expansion of the Unified Theory Acceptance and Use of Technology (UTAUT2) (Performance expectancy, Hedonic motivation and Habit) along with Interactivity, Informativeness and Perceived relevance. The data was composed using a questionnaire survey of 260 participants. The most important results of structural equation modelling (SEM) mainly sustained the validity of the current model and the significant impact of Performance expectancy, Hedonic motivation and Interactivity, Informativeness, and Perceived relevance on purchase intentions. Confidently, this study will produce a set of theoretical and practical instruction on how marketers can successfully plan and apply their ads through Social media platforms.

Social media as a complementary learning tool for teaching and learning: The case of youtube

2018 ◽  
Vol 16 (1) ◽  
pp. 37-42 ◽  
Author(s):  
Sedigheh Moghavvemi ◽  
Ainin Sulaiman ◽  
Noor Ismawati Jaafar ◽  
Nafisa Kasem
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Learning Tool

scholarly journals The Examination of Factors Influencing Saudi Small Businesses’ Social Media Adoption, by Using UTAUT Model

2019 ◽  
Vol 10 (2) ◽  
pp. 96 ◽  
Author(s):  
Abeer Bin Humaid ◽  
Yasser Sabri
Keyword(s):  
Social Media ◽  
Small Business ◽  
Small Businesses ◽  
Online Survey ◽  
Low Cost ◽  
Utaut Model ◽  
Use Of Technology ◽  
Wide Range ◽  
Effort Expectancy ◽  
Facilitating Conditions

Social media is becoming a major development in electronic commerce among a wide range of sectors, for example, education, government, health care, and business. In Saudi Arabia, a major movement toward social media has taken place, especially among small business entrepreneurs, due to its low cost and the powerful role it can play in globalization.The goal of this paper is to add to the theoretical knowledge base regarding the adoption of social media among Saudi small businesses, by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model to examine the influences of Saudi small businesses’ social media adoption. An empirical study was carried out using online survey research among 73 Saudi business entrepreneurs. The major findings of the paper are that Saudi small business entrepreneurs tend to use social media for the major constructs of performance expectancy, effort expectancy, social influence, and facilitating conditions. However, although the moderator of gender proved to be effective on the construct of effort expectancy, the effects of the moderators of age, gender, and experience on the other major constructs were not salient.It is believed that the findings will be useful for understanding adoption phenomena better, to help business entrepreneurs to make superior decisions based on them.

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