scholarly journals Temporal decoupling of oxy- and deoxy-hemoglobin hemodynamic responses detected by functional near-infrared spectroscopy (fNIRS)

2014 ◽  
Vol 1 (2) ◽  
pp. 18-28 ◽  
Author(s):  
Nicoladie D. Tam ◽  
George Zouridakis
2021 ◽  
Vol 14 ◽  
Author(s):  
Kunqiang Qing ◽  
Ruisen Huang ◽  
Keum-Shik Hong

This study decodes consumers' preference levels using a convolutional neural network (CNN) in neuromarketing. The classification accuracy in neuromarketing is a critical factor in evaluating the intentions of the consumers. Functional near-infrared spectroscopy (fNIRS) is utilized as a neuroimaging modality to measure the cerebral hemodynamic responses. In this study, a specific decoding structure, called CNN-based fNIRS-data analysis, was designed to achieve a high classification accuracy. Compared to other methods, the automated characteristics, constant training of the dataset, and learning efficiency of the proposed method are the main advantages. The experimental procedure required eight healthy participants (four female and four male) to view commercial advertisement videos of different durations (15, 30, and 60 s). The cerebral hemodynamic responses of the participants were measured. To compare the preference classification performances, CNN was utilized to extract the most common features, including the mean, peak, variance, kurtosis, and skewness. Considering three video durations, the average classification accuracies of 15, 30, and 60 s videos were 84.3, 87.9, and 86.4%, respectively. Among them, the classification accuracy of 87.9% for 30 s videos was the highest. The average classification accuracies of three preferences in females and males were 86.2 and 86.3%, respectively, showing no difference in each group. By comparing the classification performances in three different combinations (like vs. so-so, like vs. dislike, and so-so vs. dislike) between two groups, male participants were observed to have targeted preferences for commercial advertising, and the classification performance 88.4% between “like” vs. “dislike” out of three categories was the highest. Finally, pairwise classification performance are shown as follows: For female, 86.1% (like vs. so-so), 87.4% (like vs. dislike), 85.2% (so-so vs. dislike), and for male 85.7, 88.4, 85.1%, respectively.


2017 ◽  
Vol 71 (4_Supplement_1) ◽  
pp. 7111505120p1
Author(s):  
Kelly Cusick ◽  
Alexandra DiStasi ◽  
Stephanie Holowinski ◽  
Olivia Fitzpatrick ◽  
Megan Davis ◽  
...  

2014 ◽  
Vol 07 (06) ◽  
pp. 1450031 ◽  
Author(s):  
Nguyen Duc Thang ◽  
Vo Van Toi ◽  
Le Giang Tran ◽  
Nguyen Huynh Minh Tam ◽  
Lan Anh Trinh

The human visual sensitivity to the flickering light has been under investigation for decades. The finding of research in this area can contribute to the understanding of human visual system mechanism and visual disorders, and establishing diagnosis and treatment of diseases. The aim of this study is to investigate the effects of the flickering light to the visual cortex by monitoring the hemodynamic responses of the brain with the functional near infrared spectroscopy (fNIRS) method. Since the acquired fNIRS signals are affected by physiological factors and measurement artifacts, constrained independent component analysis (cICA) was applied to extract the actual fNIRS responses from the obtained data. The experimental results revealed significant changes (p < 0.0001) of the hemodynamic responses of the visual cortex from the baseline when the flickering stimulation was activated. With the uses of cICA, the contrast to noise ratio (CNR), reflecting the contrast of hemodynamic concentration between rest and task, became larger. This indicated the improvement of the fNIRS signals when the noise was eliminated. In subsequent studies, statistical analysis was used to infer the correlation between the fNIRS signals and the visual stimulus. We found that there was a slight decrease of the oxygenated hemoglobin concentration (about 5.69%) over four frequencies when the modulation increased. However, the variations of oxy and deoxy-hemoglobin were not statistically significant.


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