scholarly journals THE INFLUENCE OF CORPORATE CULTURE AND ITS ENVIRONMENT TO WARD THE ENTREPRENEURSHIP ORIENTATION AND MARKETING STRATEGY AND ITS IMPACT TO THE PERFORMANCE OF A COMPANY AT CIPUTRA GROUP

2020 ◽  
Vol 8 (4) ◽  
pp. 55-78
Author(s):  
Siswoyo Siswoyo
Keyword(s):  
Marketing Strategy ◽  
Corporate Culture ◽  
Structural Equation ◽  
Management Practices ◽  
Equation Modeling ◽  
Sample Population ◽  
Company Performance ◽  
Group Company ◽  
First Semester ◽  
Market Expansion

The growth of the property industry makes one of the companies engaged in the property sector such as Ciputra Group have many competitors that are starting to emerge. In this case, the strategy is very important for Ciputra Group, considering that sales in the first semester of 2015 decreased by 90 percent. This makes PT Ciputra Development Tbk implement a market expansion strategy especially the middle to lower segments. The Company also needs to concern the strategic marketing management practices to ensure that the strategies are suitable to be established within the organization. The purpose of this study is to prove and analyze the influence of the corporate culture and its environment toward the company performance by mediating entrepreneurial agreements and marketing strategies at Ciputra Group. This research based on the time of the observation, named crossectional study, and the type of the usefulness named explanatory study. The research was conducted at Ciputra Group Company in August till September 2018. The sample population was 148 subsidiary companies from PT Ciputra Development Tbk. The data analysis technique used Structural Equation Modeling (SEM) with AMOS V24 software. The result of the analysis provide a conclusion that the company's environment has a significant effect on entrepreneurship orientation and company’s performance, but it has no effect on marketing strategy. Corporate culture only has a significant effect on entrepreneurship orientation and marketing strategy, while there is no directly significant effect toward the company‘s performance. Furthermore, entrepreneurship orientation and marketing strategy  have a significant effect to the company’s performance.

Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank

2019 ◽  
Vol 11 (4) ◽  
pp. 933-959 ◽  
Author(s):  
Tika Kartika ◽  
Achmad Firdaus ◽  
Mukhamad Najib
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Corporate Culture ◽  
Significant Relationship ◽  
Structural Equation ◽  
Equation Modeling ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank ◽  
Customer Trust

Purpose This study aims to investigate the drivers of loyalty in Indonesian Islamic banks, especially group of depositor vs financing customer and single vs dual customer. Design/methodology/approach The objectives of this study were the seven major commercial Indonesian Islamic banks using the purposive sampling technique. In total, 105 questionnaires were processed, consisting of questions regarding depositors, financing, single and dual customer. Structural equation modeling using partial least squares were the analysis methods used to test the hypothesis, while in-depth interviews were conducted with Islamic bank managers to validate the findings. Findings Image has a significant relationship with customer satisfaction, as well as trust. Similarly, customer satisfaction has a significant relationship with trust. Trust has a significant relationship with loyalty. For a financing customer, the image is very influential on customer trust. For a depositor customer, customer satisfaction is very influential on customer trust. For single customer, customer satisfaction has a stronger influence on the image, compared to dual customer. Practical implications Islamic banks need to maintain good image and service quality to create strong, reliable and long-term relationships with customers, more specifically, in terms of improvement and product innovation. A bank focuses on the micro or macro segment, as well as financing. Financing products should be referred to customers’ needs. Bank reputation can be done by strengthening branding and corporate culture in marketing strategy. Shariah compliance has the highest loading factor to trust customers. Indonesian Islamic banks need to maintain customer trust by sticking to Islamic principles and continuing to ensure that its products and services are in accordance with Islamic principles. In Indonesian Islamic banks, it is very important to keep the legal aspects in all of products and services. Deposit products and services of Islamic banks should be in line with the rules of the financial services authority and Bank of Indonesia culture. Bank efforts to strengthen reputation can be done by strengthening branding and corporate culture in marketing strategy, while increasing the attractiveness of the products by way of research and development (R&D) must endeavor to make products and services attractive in terms of both product characteristics and price. Furthermore, it is necessary to support a good marketing strategy to market their products. Social implications Research can be used more widely in determining public policy, by strengthening the marketing strategy and public education. Islamic banks can work together with local religious departments to maximize marketing strategies to educate and convince people to be active economically under Islamic sharia guidance. Islamic banks need to maintain customer trust by sticking to the principles of sharia and continuing to ensure that products and services conform to sharia principles. Islamic bank management can strengthen customer trust by having a good risk management system, so that customers feel secure with Islamic bank transactions. In addition, sharia banks as companies must demonstrate social responsibility by distributing ZIS managed from customers and implementing CSR as a form of awareness of the surrounding community. Originality/value The study revealed the factors that lead to loyalty on the financing, depositor and the single and dual customers. The study found that improvement and innovation, strategic and sustainability are new indicators used to build images of Islamic banks.

scholarly journals PENGARUH FAKTOR LINGKUNGAN TERHADAP STRATEGI PEMASARAN DAN KINERJA PERUSAHAAN PADA INDUSTRI JASA KONSTRUKSI DI INDONESIA

2009 ◽  
Vol 5 (3) ◽  
Author(s):  
Miftahul Huda
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
External Environment ◽  
Service Industries ◽  
Equation Modeling ◽  
Company Performance ◽  
Small Class ◽  
Internal Environment ◽  
Environment Variable ◽  
Industry Environment

This research is aimed examining the effects of internal environment, industry environment, external environment, and their implications toward the marketing strategy and company performance at construction service industries in Indonesian. The objectives of this research are to prove and to analyze the effect of internal environment, industry environment, external environment variable toward marketing strategy and company performance of medium and small class at construction service industries in Indonesian.This research is a causality study. The data were collected by questionnaires. Populations of this study are all medium and small class at construction service industries in Indonesian. Data analyzed using the Structural Equation Modeling (SEM) with SmartPLS.The results of the research showed the following evidents:Internal environment variable has positive and significant effect on marketing strategy of medium and small class at construction service industries in Indonesian.Internal environment variable has positive and significant effect on company performance of medium and small class at construction service industries in Indonesian.Industry environment variable has not significant effect on marketing strategy of medium and small class at construction service industries in Indonesian.Industry environment variable has not significant effect on company performance of medium and small class at construction service industries in Indonesian.External environment variable has positive and significant effect on marketing strategy of medium and small class at construction service industries in Indonesian.Internal environment variable has not effect on company performance of medium and small class at construction service industries in Indonesian.Marketing strategy variable has positive and significant effect on company performance of medium and small class at construction service industries in Indonesian.There is has not different of marketing strategy between medium and small class at construction service industries in Indonesian, except marketing strategy that oriented at prime time and service flexibility. Keywords : internal environment, industry environment, external environment, marketing strategy, company performance, and construction service.

Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages

2015 ◽  
Vol 6 (4) ◽  
pp. 34-53
Author(s):  
Kardison Lumbanbatu ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Large Scale ◽  
Management Practices ◽  
Corporate Image ◽  
Equation Modeling ◽  
Competitive Advantages ◽  
Green Management ◽  
Marketing Performance

Encompassing firms to apply green policy in a holistic management practices are strongly required in order to maintain competitive advantages and experience long-term marketing performance. This current empirical research is aimed to fill the lack of empirical findings and empirical studies on firm's innovative concept. Green-based product innovation, green management practices and green corporate image are presented as the antecedents and postulated as the sources of sustaining firm competitive advantages. A questionnaire-based survey was deployed to collect data from Large Scale Enterprises in Indonesia with Top Management, Operational and Marketing Managers served as respondents. 500 questionnaires were mailed and 388 were valid for further analysis. Data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) via AMOS statistical software. Statistical findings demonstrated that green-based product innovation, green management practices and green corporate image significantly has a positive affect to sustain firm competitive advantages which is led to enhance long term marketing performance. However, green-based product innovation plays insignificant direct relationship on long term marketing performance. This study discusses some managerial implications for enterprises and recommendations on a basis of green implementation.

Supply chain integration and its impact on sustainability

2018 ◽  
Vol 118 (9) ◽  
pp. 1749-1765 ◽  
Author(s):  
Mingu Kang ◽  
Ma Ga (Mark) Yang ◽  
Youngwon Park ◽  
Baofeng Huo
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Management Practices ◽  
Social Performance ◽  
Supply Chain Integration ◽  
Equation Modeling ◽  
Content Type ◽  
New Perspective ◽  
And Performance ◽  
And Function

Purpose The purpose of this paper is to examine the role of supply chain integration (SCI) in improving sustainability management practices (SMPs) and performance. Design/methodology/approach Based on data collected from 931 manufacturing firms in multiple countries and regions, the authors conducted a structural equation modeling analysis to test the proposed hypotheses. Findings The findings suggest that supplier and customer integration are vital enablers for both intra- and inter-organizational SMPs. The results also reveal that both intra- and inter-organizational SMPs are significantly and positively associated with sustainability performance (i.e. economic, environmental and social performance) and function as complements to jointly enhance environmental and social performance. Originality/value This study incorporates SCI into the sustainability literature, providing a new perspective on sustainability and supply chain management research.

scholarly journals Evaluating the Human Resource Management Practices Effectiveness and Providing a Comprehensive Model (The Case of Nir Pars Company)

2013 ◽  
Vol 3 (3) ◽  
pp. 72 ◽  
Author(s):  
Davood Ghiyasvand ◽  
Hadi Teimouri ◽  
Reza Ansari
Keyword(s):  
Human Resources ◽  
Business Intelligence ◽  
Structural Equation ◽  
Management Practices ◽  
Survey Methodology ◽  
Reliability And Validity ◽  
Simple Random Sampling ◽  
Equation Modeling ◽  
Comprehensive Model ◽  
Statistical Population

Nowadays, as organizations advance towards development and progress, the need for efficient labor will be more noticeable. In such circumstances, the success of organizations in economic, cultural, social and governmental interactions is due to competence and effectiveness of Human resources and in fact human resources are the major assistance in achieving organizational goals and improving performance.The purpose of this article is to explore the level of business intelligence and propose a comprehensive model for Nir Pars Company in Tehran. This is an applied, descriptive-correlation research, conducted by survey methodology. A collection of 400 experts and managers of different organizational levels of Nir Pars Company were the statistical population of the study and a batch of 225 persons were chosen by simple random sampling as the research sample. Library method was used for data collection to form the theoretical foundations of the research, and we used our own questionnaire to confirm or refute the research hypotheses; which has the required reliability and validity (Cronbach's alpha coefficient of 0.961). To explore the relationships between the elements of the Model, factor analysis and structural equation modeling techniques were used. According to achieved results, the level of business intelligence exceeds the allowable amount (0.78 for all parameters of the model). 

scholarly journals THE EFFECT OF WORK FROM HOME ON CORPORATE CULTURE MEDIATED BY MOTIVATION, WORK BEHAVIOR, AND PERFORMANCE

2021 ◽  
Vol 19 (3) ◽  
pp. 522-534
Author(s):  
Reny Andriyanty ◽  
◽  
Farida Komalasari ◽  
Delila Rambe ◽  
◽  
...  
Keyword(s):  
Human Resource Development ◽  
Corporate Culture ◽  
Structural Equation ◽  
Quantitative Research ◽  
Work Motivation ◽  
Employee Performance ◽  
Employee Motivation ◽  
Work Behavior ◽  
Equation Modeling ◽  
And Performance

The research aims to analyze how WFH influences corporate culture through the availability of work facilities, motivation, work behavior, and employee performance. It is quantitative research using structural equation modeling. Data were obtained from 32 respondents that spread across Jakarta, Bekasi, and West Java. The results of this research show that WFH significantly affects the employee’s motivation. On the other hand, WFH has a significant direct effect on work motivation. Work motivation significantly affects work behavior. Work behavior affects employee performance significantly, and performance has a significant effect on innovative corporate culture. The analysis on the specific indirect effect resulted in significantly influencing innovation corporate culture from home through employee motivation, work behavior, and employee performance. Further research could explore the WFH-implementing mechanism as part of a culture of innovation for sustainable human resource development in the new-normal era of Indonesian companies

scholarly journals Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

2017 ◽  
Vol 15 (2) ◽  
pp. 288-300 ◽  
Author(s):  
Africa Makasi ◽  
Krishna Govender
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
National Policy ◽  
Modern Technology ◽  
Marketing Strategies ◽  
The Body ◽  
Equation Modeling ◽  
Sustainable Marketing ◽  
Research Findings ◽  
New Perspective

This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national policy impact the sustainability of clothing and textile sector in Zimbabwe. The adoption of a standardized marketing strategy characterized by uniform application of the marketing mix elements with minor modifications will have a significant impact on the capacity of the C&T sector to withstand the adverse effects of globalization. The research extends the body of existing knowledge on marketing strategy in the context of globalization of Zimbabwe’s C&T sector, and argues empirically for a new approach to developing and implementing competitive marketing strategies. The research findings will enable companies in the C&T sector of a developing economy to craft competitive marketing strategies, which incorporate internal company capabilities and technology, and also recognize the role of national policy in the globalization discourse.

scholarly journals The role of supply chain management on Indonesian small and medium enterprise competitiveness and performance

2022 ◽  
Vol 10 (1) ◽  
pp. 109-116 ◽  
Author(s):  
Hwihanus Hwihanus ◽  
Oscarius Yudhi Ari Wijaya ◽  
Diah Rani Nartasari
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Sample Selection ◽  
Equation Modeling ◽  
Company Performance ◽  
Chain Management

The purpose of this study is to analyze the effect of supply chain management on competitive advantage in SMEs, the effect of competitive advantage on company performance in SMEs, and the influence of supply chain management on company performance mediated by competitive advantage in SMEs. This study uses quantitative methods and data analysis techniques based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses non-probability sampling methods. Online questionnaires were sent to 340 SMEs respondents, the next step is to evaluate the returned 320 questionnaires. The results indicate that supply chain management had a significant influence on company performance and competitive advantage. Competitive Advantage also had a significant influence on company performance and played a mediate influence between supply chain management and company performance. The company's ability had a positive effect on competitive advantage and finally, adequate company capabilities had an impact on competitive advantage.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

Dynamic capabilities: interrelations and distinct effects on performance in low and high competitive intensity environments

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amiram Markovich ◽  
Kalanit Efrat ◽  
Daphne R. Raban
Keyword(s):  
Firm Performance ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Equation Modeling ◽  
Company Performance ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Competitive Intensity ◽  
Content Type ◽  
Impact Performance

PurposeThis study aims to augment the understanding of dynamic capabilities (DCs) by exploring the interrelations among the DC categories (sensing, seizing, reconfiguring) and the distinct impact of each DC on firm performance under low and high levels of competitive intensity.Design/methodology/approachThe analysis is based on a cross-sectional survey of 139 managers in Israel. The data were collected through Web-based questionnaires using the Qualtrics software. A two-stage data analysis was performed using structural equation modeling (SEM).FindingsThe findings indicate that DCs follow a sequence in which sensing drives seizing, which, in turn, enhances reconfiguring. The effects of sensing are mainly manifested through its direct impact on seizing, with no evidence for an impact of sensing on company performance. Moreover, under low competitive intensity, only seizing appears to impact performance, while under high competitive intensity, reconfiguring joins seizing in improving firm performance.Originality/valueThe study's findings advance the debate on the direct vs sequential nature of DCs by indicating an internal DC sequence. Our research also advocates for a crucial role of sensing in enhancing DCs, regardless of the level of competitive intensity. Furthermore, this research expands the understanding of the consequences of DCs and enables the prioritization of DC categories under low and high competitive intensity.

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