scholarly journals Effect of viewership and information on materialism and compulsive buying behavior- A comparative study of television and digital advertising

2020 ◽  
Vol 7 (12) ◽  
pp. 321-331
Author(s):  
Farah Ahmad ◽  
Yasser Mahfooz

This comparative study between television and digital advertising explores the effect of viewership and information on compulsive buying behavior. To test the relationships in proposed framework, data was collected through self-administered questionnaires using convenience sampling technique. Out of 285 responses, 267 were chosen for the purpose of study and analyzed for descriptive statistics as well as relationship between information, materialism and buying behavior. Significant positive relationship was found between all dimensions. For both online and television advertising, viewership factors were found to have a higher impact than information on materialism. On compulsive buying behavior, viewership was more effective as compared to information, whereas for television advertising information had a greater effect.

2019 ◽  
Vol IV (III) ◽  
pp. 300-308
Author(s):  
Muhammad Shakir ◽  
Mussarat Jahan ◽  
Shaista Noreen

The main purpose of this research was to analyse the children anxiety in both public and private schools. The main objectives of the study were (a) to identify the factor that involve to increase fear among children; (b) to investigate the positive and negative impact of anxiety on students academic performance; (c) to analyse the children learning state of mind during fear and submissive attitude. This descriptive research involved the data collection from ninety (90) teachers, three hundred and seventy five (375) students and forty (40) parents. They were selected by convenience sampling technique. It is found that when children are in fearful environment they feel panic attack and they participate less in class when they are in state of fear while most of the children think that stress, verbal threading and punishment is the basic cause of anxiety among early grades children.


2017 ◽  
Vol 66 (1/2) ◽  
pp. 16-27 ◽  
Author(s):  
Henry Boateng ◽  
Franklin Gyamfi Agyemang ◽  
Abednego Feehi Okoe ◽  
Tiniwah Deborah Mensah

Purpose This study aims to ascertain the relationship between trustworthiness and students’ attitudes toward knowledge sharing. Design/methodology/approach For this study, the authors used the survey research design technique. Data were collected from students pursuing a degree in Business and Administration. Convenience sampling technique was used to select the participants. A total of 400 students participated in the study. Multiple linear regression was used to analyze the data. Findings The results show that trustworthiness, integrity, benevolence and ability have a positive relationship with students’ attitudes toward knowledge sharing. Originality/value Studies investigating the relationship between trustworthiness and students’ attitudes toward knowledge sharing is rare, especially in Ghana.


2015 ◽  
Vol 10 (1) ◽  
pp. 69-81
Author(s):  
Fareda Zeab ◽  
Uzma Ali

The purpose of this study is to explore the difference between feeling of insecurity in working and non-working women of Pakistan. It was hypothesized that “The working-women will score higher the non-working women on the variable of feelings of insecurity”. The sample of 250 (125 working, 125 non working) women, age range was between 28 years to 45 years (M =34.126; SD= 4.129) were selected from different organizations and areas of Karachi, Pakistan through purposive sampling technique. After taking the permission from authorities and informed consent from the participant demographic forms were filled then in order to measure the feeling of insecurity, Zeab Fareda’s Insecurity Scale (2011) was administered, individually. Descriptive statistics and t-test for independent mean were used to analyze the data through SPSS. It was concluded that working women are likely to have feeling of insecurity than non working women in Pakistan.


2018 ◽  
Vol 9 (2) ◽  
pp. 169-182 ◽  
Author(s):  
Michael J. Nabie ◽  
Peter Akayuure ◽  
Ussif A. Ibrahim-Bariham ◽  
Seidu Sofo

This paper explored pre-service teachers’ perceptions and knowledge of trigonometric concepts. Convenience sampling technique was used to select a sample of 119 (25 females, 94 males) second year science/mathematics pre-service teachers from two Colleges of Education in the Northern Region of Ghana. Trigonometry Perception Questionnaire (TPQ) and Trigonometry Assessment Test (TAT) were used to collect data on pre-service teachers’ perceptions and conceptual knowledge of trigonometry. Data were coded and keyed into Statistical Package for Service Solutions (SPSS version 20) and analysed using descriptive statistics. The results suggested that pre-service teachers perceived trigonometry as abstract, difficult and boring to learn; and had limited conceptual knowledge of basic trigonometric concepts. Consequently, more that 50% of them were unable to construct and reconstruct the appropriate mental structures for meaningful understanding to enable them respond to important basic trigonometry tasks. To achieve quality mathematics education, teacher educators must change their instructional practice and teach for understanding.  Since understanding is the key to teacher’s instructional actions, processes and knowledge, we recommend teaching trigonometry for understanding during teacher preparation.


Employees are not present in work and so the work suffers. The researcher focuses to sort the motives for employee’s absenteeism in an organization. It is the key problem faced by more or less all the employers nowadays. Absenteeism of employees from job results in backlogs, pile of labour and therefore work delays. The objective of the paper is to identify the predominant factor influencing employee absenteeism and to measure the impact of factors influencing employee absenteeism on employee productivity. Descriptive research design is used for this reseacrh. Data was collected from 150 employees using Convenience sampling technique from the employees of IT companies at Trichy. The data were analyzed using descriptive statistics to identify the predominant factor influencing employee absenteeism and multiple regression to measure the impact of factors influencing employee absenteeism on employee productivity. From the analysis, it was found that stress at the workplace is the predominant factor highly influencing employee absenteeism. It was also found that improper time management is highly influencing employee absenteeism factor on employee productivity


2020 ◽  
Vol 1 (1) ◽  
pp. 31-41
Author(s):  
Edeh Ogbu Friday ◽  
Ukpe Edem Blessing

This study investigates the relationship between knowledge management and employee effectiveness of deposit money banks in Nigeria using cross-sectional survey. Sixty branch managers from ten deposit money banks operating in Abakaliki, Ebonyi State were surveyed using convenience sampling technique. Forty four copies of questionnaire were filled Statistical tool used to analyse the hypotheses is Pearson Product Moment Correlation Coefficient (rs). Respondents’ profiles were analysed using descriptive statistics. The study found that knowledge management has positive significant association with employee effectiveness in deposit money banks in Abakaliki. It concluded that knowledge management measured in terms of knowledge acquisition, knowledge dissemination, knowledge conservation and knowledge retrieval enhances employee effectiveness when resources are provided for the employees quite apart from setting goals on how jobs should be carried out.  Based on the conclusion above, one of the recommendations is that managers of deposit money banks should encourage their subordinates to make contributions in decision-making to enhance employee effectiveness.


Perspektif ◽  
2022 ◽  
Vol 1 (3) ◽  
pp. 264-272
Author(s):  
Koen Adi Suryo

Abstrak Penelitian ini bertujuan untuk mengetahui hubungan antara motivasi kerja karyawan dengan kompensasi. Penelitian dilakukan di “PT PAI”. Penelitian ini merupakan penelitian deskriptif. Populasi dalam penelitian ini adalah seluruh karyawan PT ”PAI”, sampel sebanyak 20 orang karyawan diambil dengan teknik convenience sampling. Perangkat pengumpulan data yang digunakan adalah perangkat kuesioner. Metode analisis data yang digunakan adalah metode deskriptif dan induktif. Perangkat analisis data yang digunakan adalah tabel distribusi frekuensi dan korelasi Spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan positif kuat sebesar 0,983 dan signifikan antara motivasi kerja karyawan dengan kompensasinya pada PT ”PAI”. Abstract This study aims to determine the relationship between employee motivation and compensation. The research was conducted at "PT PAI." This research is descriptive. The population in this study were all employees of PT "PAI." A sample of 20 employees was taken using the convenience sampling technique. The data collection device used is a questionnaire device, and the method used is descriptive and inductive methods. Data analysis tools used are frequency distribution table and Spearman correlation. The results showed a strong positive relationship of 0.983 and significant between employee motivation and compensation at PT "PAI."


2018 ◽  
Vol 11 (1) ◽  
pp. 70-75
Author(s):  
Sajeeb Kumar Shrestha

This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and to test the hypotheses. The research confirmed that window display, in-store display and promotional signage had significanct influence on impulse buying of customers. No support was found for floor merchandising.


2021 ◽  
Vol 18 (2) ◽  
pp. 102
Author(s):  
Sunan Amilia ◽  
Dewi Ayu Puspita ◽  
Hendrawan Santosa Putra

The purpose of this study to analyze and discuss of optimism, innovativeness, and discomfort on the readiness of MSMEs to implement SAK EMKM. The sampling technique uses convenience sampling. Data is collected by using a questionnaire. This study used 74 MSME samples in Jember Regency. Data analysis methods in this study used descriptive statistics, data quality tests, classic assumption tests, and hypothesis testing consisting of multiple linear regression analysis methods, F test, t-test, and the coefficient of determination test. The results showed that optimism had a significant influence on the readiness of MSMEs to implement SAK EMKM. Innovativenes and discomfort do not have a significant effect on the readiness of MSMEs to implement SAK EMKM.Keywords: optimism, innovativeness, discomfort, SAK EMKM, readiness of MSMEs.


Author(s):  
Eric Santos Parilla

The study investigates the effects of the pandemic brought about by Covid-19 on Ilocos businesses and establishments. The study participants were the owners of micro, small and medium businesses in Ilocos Norte, and they were selected using a convenience sampling technique. The study employed a quantitative research design, and the entrepreneurs were asked about the perceived impact of Covid-19. Using descriptive statistics, the findings divulged that the impact of the Covid-19 pandemic on the businesses ranged from retrenchment of employees, disruption in the supply chain, and temporary to permanent shutdown. The impact of the pandemic includes uncertainties, the decline in productivity, demand, and sales. Implications, conclusions, and recommendations were also provided in the study.


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