User Satisfaction on Mobile Apps: An Analytical Study on Omani Business Environment

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Salah Mahdi Alkhafaji
Author(s):  
Nikolaos G. Bitzidis ◽  
Sotirios G. Dimitriadis ◽  
George I. Karavasilis ◽  
Evangelos C. Kehris ◽  
Vasiliki G. Vrana

One of the major roles of governments is to create a favorable business environment for fostering entrepreneurial activities, including good infrastructure and a culture that encourages the adoption of technologies. In such a policy context, the Greek National Electronic Public Procurement System (ESIDIS) was developed. The use of ESIDIS is mandatory for the employees, and its success depends on users' satisfaction. The chapter investigates the factors influencing employees' satisfaction when using the system. Perceived usefulness, perceived ease-of-use, perceived risk, and willingness to learn were investigated using empirical research. Structural equation modeling was used for the analysis of the data. Perceived usefulness has the most significant role in determining user satisfaction while risks importance is diminished when users understand the usefulness of the system for their job performance. Managers and policymakers should take these factors into consideration in order to improve users' satisfaction and consequently maximize the added value of the system for the entrepreneurs.


2019 ◽  
Vol 53 (7) ◽  
pp. 1278-1310 ◽  
Author(s):  
Rakhi Thakur

Purpose This study aims to examine the moderating role of customer engagement experiences in satisfaction–loyalty relationship in the digital business environment. This paper looks at mobile apps for shopping and travel planning to understand these relationships. Design/methodology/approach This paper includes the conceptualization and validation of the proposed relationship through multiple studies. An exploratory qualitative study was conducted to identify the relevant engagement experiences. Subsequently, multiple quantitative studies were conducted to examine the proposed relationships. Findings The effect of satisfaction on continuance intention is stronger among customers with higher levels of engagement. Further, the propensity to provide electronic word of mouth is non-linear in customers with higher levels of engagement and may not vary directly with satisfaction levels. Research limitations/implications The findings of this study contribute to the emerging literature on customer engagement and mobile app-usage domains. Future studies may examine such a relationship in different businesses and on varied digital platforms. Practical implications The findings of this paper may provide actionable insights to marketers, giving them a mechanism to segment customers based on engagement levels and using discretion while focusing on satisfaction levels among different segments. Originality/value This study validates the proposed moderating role of customer engagement in the satisfaction–loyalty relationship. The non-linear relationship between satisfaction and loyalty is also demonstrated.


2013 ◽  
Vol 21 (2) ◽  
pp. 51-71 ◽  
Author(s):  
Jung-Yu Lai ◽  
Khire Rushikesh Ulhas ◽  
Ching-Tsung Lin ◽  
Chorng-Shyong Ong

In today’s highly competitive business environment, online business-to-business (B2B) banking services offer efficient, reliable, securable, and convenient financial services for customers. However, research has paid scant attention to quantifying the value of online B2B banking and identifying the factors that drive it from the employees’ perspective. Hence, this study explores value creation in online B2B banking in terms of user satisfaction, individual impacts, and organizational impacts by incorporating technological, organizational, and environmental forces. The results based on a survey of 178 respondents collected from Taiwanese Small and Medium Enterprises (SMEs) strongly support the contention of the study that technological, organizational, and environmental forces really drive value creation in online B2B banking in terms of user satisfaction, individual impacts, and organizational impacts. These findings and the proposed research model may be helpful to managers when implementing online B2B banking, and valuable for researchers who are developing related theories.


2020 ◽  
Vol 1 (2) ◽  
pp. 1-18
Author(s):  
Shiren Gamal

The use of the computer-aided translation (CAT) tools has been skyrocketingover the last two decades in the translation industry. Therefore, it has becomenecessary to measure user satisfaction based on two dimensions: text genre andyears of experience using such tools. The study aims at investigating veterantranslators’ perceptions about their best practices to get the best out of CATtools, some solutions to mitigate some issues and suggestions to optimize thefunctionality of this software. Furthermore, the study aims at highlighting themost frequent advantages and disadvantages and displaying translators’perception of the most highly-ranked linguistic issue in each text genre. It alsoanalyzes translators’ perceptions of the most influential factor that determinesthe effectiveness of CAT tools. This study is significant because it is based onhands-on experience and gives translators a broad overview on the feasibility ofthis software and brings attention to the functionality needed to be optimized byCAT developers. For the purposes of this descriptive study, a survey wasdistributed among a sample of English <> Arabic professional translators fromdifferent fields of specialization and with different years of experience using CATtools. The study found out that translators’ years of experience using CAT toolsdoes not affect their satisfaction with such tools while the field of specializationhas an effect on how translators are satisfied with CAT tools. Years of experiencematter when it comes to providing solutions and suggestions. Based on theattained findings, a number of solutions and suggestions are presented


2016 ◽  
Author(s):  
Ludymila L. A. Gomes ◽  
Awdren L. Fontão ◽  
Allan J. S. Bezerra ◽  
Arilo C. Dias-Neto

The growing of mobile platforms in the last years has changed the software development scenario and challenged developers around the world in building successful mobile applications (apps). Users are the core of a mobile software ecosystem (MSECO). Thus, the quality of an app would be related to the user satisfaction, which could be measured by its popularity in App Store. In this paper, we describe the results of a mapping study that identified and analyzed how metrics on apps’ popularity have been addressed in the technical literature. 18 metrics were identified as related to apps’ popularity (users rating and downloads the most cited). After that, we conducted a survey with 47 developers acting within the main MSECOs (Android, iOS and Windows) in order to evaluate these 18 metrics regarding their usefulness to characterize app's popularity. As results, we observed developers understand the importance of metrics to indicate popularity of apps in a different way when compared to the current research.


2017 ◽  
Author(s):  
Marianna Bruno ◽  
Marcia Wright ◽  
Christine L Baker ◽  
Birol Emir ◽  
Eric Carda ◽  
...  

BACKGROUND Cigarette smoking is the leading preventable cause of death and is responsible for more than 480,000 deaths per year in the United States. Smoking cessation is challenging for many patients. Regardless of available treatment options, most quit attempts are unaided, and it takes multiple attempts before a patient is successful. With the ever-increasing use of smartphones, mobile apps hold promise in supporting cessation efforts. This study evaluates the ease of use and user satisfaction with the Pfizer Meds app to support smoking cessation among patients prescribed varenicline (Chantix). OBJECTIVE Study participants included varenicline users who downloaded and used the app on their personal smartphone. The main objectives were to report mobile app download frequency and usage details and to describe the participant-reported satisfaction with and usefulness of the app over the 14-week follow-up study period. METHODS Adults aged 18 years or older who had been prescribed varenicline were identified from the Express Scripts Incorporated pharmacy claims database. After meeting privacy restrictions, subjects were sent an invitation letter and second reminder letter with instructions on how to download the Pfizer Meds mobile app. Participants received a push notification to complete a smartphone-enabled survey regarding the utility of the app 12 weeks after downloading the app. Descriptive statistics summarized sociodemographics, use of varenicline, and details of use and satisfaction with the mobile app. RESULTS Of the 38,129 varenicline users who were sent invitation letters, 1281 participants (3.35%) downloaded the Pfizer Meds app. Of the 1032 users with demographic and other data, 585 (56.68%) were females, and 446 (43.22%) were males; mean age was 46.4 years (SD 10.8). The mean number of app sessions per participant was 4.0 (SD 6.8). The end-of-study survey was completed by 131 survey respondents (10.23%, 131/1281); a large number of participants (117/131, 89.3%) reported being extremely, very, or moderately satisfied with the app. A total of 97 survey respondents (97/131, 74.0%) reported setting up a quit date in the app. Of those, 74 (74/97, 76%) reported quitting on their quit date. CONCLUSIONS Positive patient engagement was observed in this study based on app download and usage. This study quantified how the Pfizer Meds app performed in an observational real-world data setting. The findings demonstrate the willingness of participants to set a quit date and use the app for support in medication adherence, refill reminders, and information regarding how to take the medication. This study provides real-world evidence of the contribution apps can make to the continued encouragement of smokers to improve their health by smoking cessation.


Author(s):  
Zulfiqar Ali ◽  
Aiman M Ayyal Awwad ◽  
Wolfgang Slany

<p class="0abstract">The rapid advancement of mobile computing technology and the rising usage of mobile apps made our daily life more productive. The mobile app should operate all the time bug-free in order to improve user satisfaction and offers great business value to the end user. At the same time, smartphones are full of special features that make testing of apps more challenging. Actually, the quality is a must for successful applications and it cannot be achieved without testing and verification. In this paper, we present the Behavior Driven Development (BDD) methodology and Cucumber framework to automate regression testing of Android apps. Particularly, the proposed methods use the visual programming language for smartphones (Catrobat) as a reference. The Catrobat program scripts communicate via a broadcast mechanism. The objective is to test the broadcast mechanism from different angles and track regression errors as well as specify and diagnose bugs with the help of executable specifications. The results show that the methods are able to effectively reveal deficiencies in the broadcast mechanism, and ensure that the app matches all expectations and needs of end users.</p>


Author(s):  
Wen-Yau Liang ◽  
Chun-Che Huang ◽  
Tzu-Liang Tseng ◽  
Zih-Yan Wang ◽  
◽  
...  

Introduction. Measuring user experience, though natural in a business environment, is often challenging for recommender systems research. How recommender systems can substantially improve consumers’ decision making is well understood; but the influence of specific design attributes of the recommender system interface on decision making and other outcome measures is far less understood. Method. This study provides the first empirical test of post-acceptance model adaption for information system continuance in the context of recommender systems. Based on the proposed model, two presentation types (with or without using tag cloud) are compared. An experimental design is used and a questionnaire is developed to analyse the data. Analysis. Data were analysed using SPSS and SmartPLS (partial least squares path modeling method). Statistical methods used for the questionnaire on user satisfaction were a reliability analysis, a validity analysis and T-tests. Results. The results demonstrate that the proposed model is supported and that the visual recommender system can indeed significantly enhance user satisfaction and continuance intention. Conclusions. In order to improve the satisfaction or continuance intention of users, it is required to improve the perceived usefulness, effectiveness and visual attractiveness of a recommender system.


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