scholarly journals Measuring the Facebook Advertising Ecosystem

2019 ◽  
Author(s):  
Athanasios Andreou ◽  
Marcio Silva ◽  
Fabricio Benevenuto ◽  
Oana Goga ◽  
Patrick Loiseau ◽  
...  
Keyword(s):  
Facebook Advertising

Facebook Chat Application to Prompt and Assist Smoking Cessation Among Spanish-Speaking Young Adults in South Texas

2021 ◽  
pp. 152483992110262
Author(s):  
Patricia Chalela ◽  
Alfred L. McAlister ◽  
David Akopian ◽  
Edgar Munoz ◽  
Cliff Despres ◽  
...  
Keyword(s):  
Social Media ◽  
Smoking Cessation ◽  
Young Adults ◽  
South Texas ◽  
Spanish Speaking ◽  
Quit Attempt ◽  
Quit Attempts ◽  
Facebook Advertising

Given how smart phones, internet services, and social media have shown great potential for assisting smoking cessation, we constructed a Facebook chat application based on our previous work with SMS texting services. This report summarizes findings from 2,364 Spanish-speaking young adults recruited through Facebook advertising in South Texas during the 2020 New Year holiday season. Among these service users, 926 (39%) were ready to make a quit attempt, and 26 (3.1%) of those users reported that they were tobacco free 1 month later. There were no responses to a chat question survey 72 days after the dates selected for quitting. Although more research with longer follow up is needed, these findings show that social media chat applications may be helpful for at least prompting quit attempts and short-term cessation among young adult Spanish-speaking smokers. There is no evidence of an impact on long-term cessation, and more research is clearly needed.

Facebook Digital Traces for Survey Research: Assessing the Efficiency and Effectiveness of a Facebook Ad–Based Procedure for Recruiting Online Survey Respondents in Niche and Difficult-to-Reach Populations

2018 ◽  
Vol 38 (4) ◽  
pp. 462-476
Author(s):  
Laura Iannelli ◽  
Fabio Giglietto ◽  
Luca Rossi ◽  
Elisabetta Zurovac
Keyword(s):  
Online Survey ◽  
Computer Assisted ◽  
Previous Survey ◽  
Innovative Method ◽  
Entry Points ◽  
Efficiency And Effectiveness ◽  
Recent Developments ◽  
Proper Comparison ◽  
Facebook Advertising ◽  
Digital Footprints

Survey-based studies are increasingly experimenting with strategies that employ digital footprints left by users on social media as entry points for recruiting participants and complementary data sources. In this perspective, the Facebook advertising platform provides unique opportunities and challenges through its marketing tools that target advertisements based on users’ demographics, behaviors, and interests. This article presents a procedure that employed the most recent developments in Facebook marketing tools to evaluate the efficiency and effectiveness of an innovative method for recruiting niche and traditionally hard-to-reach respondents. Although the multiple innovations introduced in the method hinder a proper comparison with previous studies, the survey provides evidence concerning the efficacy of the procedure and offers scholars a set of implementations to design future comparable Facebook ad–based surveys. Challenges, opportunities, and results for effectiveness are discussed in light of a previous survey on Italian adults carried out with a panel-based computer-assisted web interviewing method.

scholarly journals COVID-19 and their outcomes: how personality, place, and sex of people play a role in the psychology of COVID-19 beliefs

2021 ◽  
Vol 31 (Supplement_2) ◽  
Author(s):  
Sonia Brito-Costa ◽  
Peter K Jonason ◽  
Michele Tosi ◽  
Rui Antunes ◽  
Sofia Silva ◽  
...  
Keyword(s):  
Negative Affect ◽  
Personality Traits ◽  
Big Five ◽  
Ad Hoc ◽  
Dark Triad ◽  
Religious People ◽  
Big Five Traits ◽  
People’S Attitudes ◽  
The Individual ◽  
Facebook Advertising

Abstract Background There is considerable variation in people’s attitudes towards the COVID-19 pandemic. One way to understand why people differ in their attitudes is to examine how personality traits predict the degree to which people hold different attitudes. Methods We collected data (N = 1420) from Portugal and Spain using Facebook advertising. We measured the Dark Triad and Big Five traits, and negative affect, along with ad hoc items for religiousness, and attitudes towards and fear of COVID. Results Neuroticism and Negative affect was linked to various domains of insecurity or fear and provides insights into how personality predicts concerns and behaviors related to the COVID-19 pandemic. Religious people were less trusting in science, thought prayer was answer, and attributed the existence of the virus to an act of God. Women reported more fear of COVID-19 than men did, and this was enabled by women’s greater tendency to have Negative Affect and higher Neuroticism than men. Conclusions Neurotic people and those with more Negative Affect appear to be more fearful, more trusting in others and systems likely to protect them (e.g., scientists), and less likely to trust in systems shown to not help them (e.g., prayer). We found other effects for the Dark Triad traits and the Big Five traits. In total, we highlight some of the reasons that people may be in such disagreements about what to do about the virus at the individual and institutional levels. Personality, place, and participant’s sex all appear to play a role in the psychology of COVID-19 beliefs.

The advertising communication effectiveness of using netizen language code-switching in Facebook ads

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ying-Feng Kuo ◽  
Jian-Ren Hou ◽  
Yun-Hsi Hsieh
Keyword(s):  
Code Switching ◽  
Control Group ◽  
Communication Effectiveness ◽  
Research Subjects ◽  
Content Type ◽  
New Perspective ◽  
Facebook Advertising ◽  
Advertising Communication ◽  
Content Design ◽  
Insight Into

PurposeNetizens refer to citizens of the internet, and code-switching refers to the use of more than one language, style or form of expression to communicate. This study explores the advertising communication effectiveness of using netizen language code-switching in Facebook ads. Moreover, if a brand is with negative brand images, using positive brand images as a control group, this study investigates not only the advertising communication effectiveness of netizen language code-switching but also its effectiveness of remedying the negative brand images.Design/methodology/approachOnline experiments were conducted, and data were analyzed using independent sample t-test, MANOVA and ANOVA.FindingsThe results indicate that netizen language code-switching can enhance advertising communication effectiveness in Facebook ads. Furthermore, under a negative brand image, netizen language code-switching has significant effects on improving Facebook advertising communication effectiveness.Originality/valueThis study takes netizens as the research subjects to explore the advertising communication effectiveness of netizen language code-switching in Facebook ads. This study provides further insight into the effect of netizens' culture on Facebook advertising and enriches the existing literature on social media advertising, as well as expanding the application of code-switching. The results of this study provide enterprises a new perspective on the copywriting content design of Facebook ads.

scholarly journals The social media toll road: The promise and peril of Facebook advertising

2014 ◽  
Vol 75 (8) ◽  
pp. 427-434 ◽  
Author(s):  
Scott W. H. Young ◽  
Angela M. Tate ◽  
Doralyn Rossmann ◽  
Mary Anne Hansen
Keyword(s):  
Social Media ◽  
Toll Road ◽  
The Social ◽  
Facebook Advertising

Plum Island Coffee Roasters: a perfect blend of coffee, business and community

2016 ◽  
Vol 12 (2) ◽  
pp. 179-188
Author(s):  
Gregory C. Foudray
Keyword(s):  
Digital Media ◽  
Coffee Shop ◽  
Content Type ◽  
Business Courses ◽  
Subject Areas ◽  
The Subject ◽  
Seasonal Volatility ◽  
Facebook Advertising ◽  
The Impact ◽  
Formal Business

Synopsis The owner of an independent coffee shop is looking for methods to improve the sales performance of his business. He has strong customer sales and service skills but limited formal business education. He believes his sales are growing but seasonal volatility in sales is affecting his profitability. The manager of the coffee shop is a college student and is attempting to use methods from her business courses to analyze the impact of Facebook Advertising on the sales of the coffee shop. On a busy Friday in May, they are meeting to make key marketing decisions. Research methodology This case is a field researched case. The author had full access to the owner of the business, meeting with him frequently over a two-year period. The business owner has reviewed the case to verify its accuracy. Relevant courses and levels This case is intended for use in undergraduate business courses in the subject areas of Business, Marketing and Social/Digital Media Marketing.

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