scholarly journals The impact of marketing strategy on logistics decisions and the implementation of JIT

2021 ◽  
Author(s):  
Eszter Sós ◽  
Péter Földesi
Keyword(s):  
Marketing Strategy ◽  
Quality Function Deployment ◽  
Just In Time ◽  
Specific Product ◽  
Inventory Costs ◽  
Logistics Systems ◽  
Logistics Strategy ◽  
The Matrix ◽  
The Impact ◽  
Being Moved

Marketing has a significant impact on logistics systems and corporate performance, so it is nowadays necessary to define a marketing logistics strategy in the lives of larger companies so that logistics decisions are not distorted by the marketing strategy. According to the current direction of development, smaller and smaller quantities of goods are constantly being moved, with ever shorter deadlines. Therefore, companies prefer to use the Just In Time (JIT) system, which results in a gradual reduction in inventory costs, but increases the burden on the environment. In this article, we analyze the interaction between marketing and logistics and the logistics environment required to implement a JIT system. For research we have used the matrix of Quality Function Deployment (QFD) technique to evaluate the needs of the customer with respect to the JIT system, thus clarifying the logistics strategy applicable to the introduction of the specific product.

scholarly journals MODELLING OF TRANSPORT OPERATIONS IN SUPPLY CHAINS IN OBEDIENCE TO “JUST-IN-TIME” CONCEPTION

Transport ◽  
2018 ◽  
Vol 33 (5) ◽  
pp. 1162-1172 ◽  
Author(s):  
Valery Lukinskiy ◽  
Vladislav Lukinskiy ◽  
Yuri Merkuryev
Keyword(s):  
Supply Chains ◽  
Simulation Models ◽  
Just In Time ◽  
Road Transportation ◽  
Logistics Systems ◽  
Marine Transport ◽  
Probabilistic Evaluation ◽  
Survey Results ◽  
Basic Approaches ◽  
The Impact

Transportation is a key logistics function, which determines the dynamic nature of material flows in logistics systems. At the same time, transportation is a source of uncertainty of logistics operations performance in the supply chain. Obviously, the development of a new approach for evaluation of the duration of delivery “Just-In-Time” (JIT) will improve the efficiency of supply chains in accordance with one of the major criteria, namely customer satisfaction. One of the basic approaches to make effective management decisions in transportation and other logistic operations is the JIT concept. In the majority of examined sources the JIT concept is described on the verbal level without any usage of calculation dependences. The paper is devoted to the formation of analytical and simulation models, which allow obtaining the probabilistic evaluation of the implementation of unimodal and multimodal international transportation JIT. The first model where the order of the operations implementation does not affect final result is formed on the basis of the probability theory: distribution laws composition, theorems of numerical characteristics of random variables, formula of complete probability. The second model accounts the impact of operations implementation order in transportation and their interconnection and is based on the simulation (the method of statistic experiments) and shown as a corresponding algorithm, which allows to consider different limitations (technical, organizational and so on). Considered analytical dependences give the possibility to obtain the necessary estimations of the transport operations implementation according to JIT: mean transportation time, delivery implementation probability by the set moment or the delivery time with the set probability. To carry out some comparative calculations and clarify the algorithm, two international routes have been chosen: the first one is a unimodal road transportation, the second one is a multimodal transportation (road and marine transport). All the data, which is necessary for calculation has been collected on the basis of official information (in particular, the data of tachograph, special questionnaires filled in by the drivers, the survey results of the managers). For unimodal transportations analytical dependences and modelling results give close results. For the combined multimodal transportations taking into account various limitations the preference must be given to the simulation. The modelled indexes take into consideration their intercommunication and definitely estimate the supply chains reliability, and this allows decreasing the uncertainty of the logistic system.

scholarly journals Designing the transport and logistics systems resistant to structural failures

2020 ◽  
pp. 1-9
Author(s):  
Azret Ahmatovich Kochkarov ◽  
Danil Vladilenovich Yatskin ◽  
Rasul Ahmatovich Kochkarov
Keyword(s):  
Structural Stability ◽  
Optimization Theory ◽  
Sustainability Indicators ◽  
Logistics System ◽  
Logistics Systems ◽  
Optimization Task ◽  
The Matrix ◽  
Structural Failures ◽  
Feasible Solutions ◽  
The Impact

This article is dedicated to designing of the transport and logistics systems with built-in resistance to structural failures. The sustainability indicators reflect the impact of the failure of one or several hubs (communication channels) upon working capacity of the already functioning system. In the process of designing the system, the sustainability indicators also provide opportunities for optimizing its structure from the perspective of set reliability expectations. The authors give attention to the modeling of the transportation and logistics system on the basis of theoretical-graph toolset, as well as propose sustainability indicators and articulation of optimization task. The structure of transportation and logistics system is described using the instruments of graph theory, definition of the task is presented using the criteria of optimization theory, and limitations are the feasible solutions on graphs are established in the matrix form. The authors suggest a theoretical-graph description of the structure of the transportation and logistics systems, propose multiobjective goal setting, and introduce the concept of structural stability based on the indexes and their threshold values. Proposal is made on the approach towards designing the transport and logistics systems with set parameters of structural stability and tried it on test data.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Impact Strength, Flexural Modulus and Wear Rate of PMMA Composites Reinforced by Eggshell Powders

2020 ◽  
Vol 38 (7A) ◽  
pp. 960-966
Author(s):  
Aseel M. Abdullah ◽  
Hussein Jaber ◽  
Hanaa A. Al-Kaisy
Keyword(s):  
Impact Strength ◽  
Wear Rate ◽  
Flexural Modulus ◽  
Matrix Material ◽  
Weight Fraction ◽  
Pure Pmma ◽  
Calcination Process ◽  
The Matrix ◽  
The Impact ◽  
Interface Bond

In the present study, the impact strength, flexural modulus, and wear rate of poly methyl methacrylate (PMMA) with eggshell powder (ESP) composites have been investigated. The PMMA used as a matrix material reinforced with ESP at two different states (including untreated eggshell powder (UTESP) and treated eggshell powder (TESP)). Both UTESP and TESP were mixed with PMMA at different weight fractions ranged from (1-5) wt.%. The results revealed that the mechanical properties of the PMMA/ESP composites were enhanced steadily with increasing eggshell contents. The samples with 5 wt.% of UTESP and TESP additions give the maximum values of impact strength, about twice the value of the pure PMMA sample. The calcination process of eggshells powders gives better properties of the PMMA samples compared with the UTESP at the same weight fraction due to improvements in the interface bond between the matrix and particles. The wear characteristics of the PMMA composites decrease by about 57% with increases the weight fraction of TESP up to 5 wt.%. The flexural modulus values are slightly enhanced by increasing of the ESP contents in the PMMA composites.

scholarly journals The Interactions between Polyphenols and Microorganisms, Especially Gut Microbiota

Antioxidants ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 188
Author(s):  
Małgorzata Makarewicz ◽  
Iwona Drożdż ◽  
Tomasz Tarko ◽  
Aleksandra Duda-Chodak
Keyword(s):  
Intestinal Bacteria ◽  
Research Data ◽  
Bioactive Metabolites ◽  
Human Organism ◽  
Comprehensive Knowledge ◽  
Bidirectional Relationship ◽  
The Matrix ◽  
Intestinal Pathogens ◽  
The Impact

This review presents the comprehensive knowledge about the bidirectional relationship between polyphenols and the gut microbiome. The first part is related to polyphenols’ impacts on various microorganisms, especially bacteria, and their influence on intestinal pathogens. The research data on the mechanisms of polyphenol action were collected together and organized. The impact of various polyphenols groups on intestinal bacteria both on the whole “microbiota” and on particular species, including probiotics, are presented. Moreover, the impact of polyphenols present in food (bound to the matrix) was compared with the purified polyphenols (such as in dietary supplements) as well as polyphenols in the form of derivatives (such as glycosides) with those in the form of aglycones. The second part of the paper discusses in detail the mechanisms (pathways) and the role of bacterial biotransformation of the most important groups of polyphenols, including the production of bioactive metabolites with a significant impact on the human organism (both positive and negative).

scholarly journals Reliability Assessment of a Multi-State HVDC System by Combining Markov and Matrix-Based Methods

Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3097
Author(s):  
Roberto Benato ◽  
Antonio Chiarelli ◽  
Sebastian Dambone Sessa
Keyword(s):  
Current System ◽  
Estimation Method ◽  
Reliability Estimation ◽  
Voltage Source ◽  
Voltage Source Converter ◽  
Hvdc System ◽  
Critical Elements ◽  
The Matrix ◽  
The Impact

The purpose of this paper is to highlight that, in order to assess the availability of different HVDC cable transmission systems, a more detailed characterization of the cable management significantly affects the availability estimation since the cable represents one of the most critical elements of such systems. The analyzed case study consists of a multi-terminal direct current system based on both line commutated converter and voltage source converter technologies in different configurations, whose availability is computed for different transmitted power capacities. For these analyses, the matrix-based reliability estimation method is exploited together with the Monte Carlo approach and the Markov state space one. This paper shows how reliability analysis requires a deep knowledge of the real installation conditions. The impact of these conditions on the reliability evaluation and the involved benefits are also presented.

scholarly journals Nanocomposites Materials of PLA Reinforced with Nanoclays Using a Masterbatch Technology: A Study of the Mechanical Performance and Its Sustainability

Polymers ◽  
2021 ◽  
Vol 13 (13) ◽  
pp. 2133
Author(s):  
Helena Oliver-Ortega ◽  
Josep Tresserras ◽  
Fernando Julian ◽  
Manel Alcalà ◽  
Alba Bala ◽  
...  
Keyword(s):  
Food Packaging ◽  
Mechanical Performance ◽  
Polymeric Materials ◽  
Barrier Properties ◽  
Food Tray ◽  
Environmental Concerns ◽  
Poly Lactic Acid ◽  
The Matrix ◽  
Surface Modified ◽  
Being Moved

Packaging consumes around 40% of the total plastic production. One of the most important fields with high requirements is food packaging. Food packaging products have been commonly produced with petrol polymers, but due to environmental concerns, the market is being moved to biopolymers. Poly (lactic acid) (PLA) is the most promising biopolymer, as it is bio-based and biodegradable, and it is well established in the market. Nonetheless, its barrier properties need to be enhanced to be competitive with other polymers such as polyethylene terephthalate (PET). Nanoclays improve the barrier properties of polymeric materials if correct dispersion and exfoliation are obtained. Thus, it marks a milestone to obtain an appropriate dispersion. A predispersed methodology is proposed as a compounding process to improve the dispersion of these composites instead of common melt procedures. Afterwards, the effect of the polarity of the matrix was analyzing using polar and surface modified nanoclays with contents ranging from 2 to 8% w/w. The results showed the suitability of the predispersed and concentrated compound, technically named masterbatch, to obtain intercalated structures and the higher dispersion of polar nanoclays. Finally, the mechanical performance and sustainability of the prepared materials were simulated in a food tray, showing the best assessment of these materials and their lower fingerprint.

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