scholarly journals STRATEGI PEMASARAN KEGIATAN SOSIAL KEAGAMAAN REMAJA MASJID

Jurnal Dakwah ◽  
2021 ◽  
Vol 21 (1) ◽  
pp. 25-40
Author(s):  
Try Marifan Najib
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Social Activity ◽  
Religious Activity ◽  
Marketing Social ◽  
The Village ◽  
Strategy Marketing ◽  
Descriptive Qualitative

The village fostering is one of the JMMI ITS Surabaya socio-religious activity programs. Every mosque is required to make programs and activities that are diverse and attractive to the community. Therefore, these programs need to be presented properly and attractively through a marketing strategy. The purpose of this study is to describe how the segmenting, targeting and positioning (STP) of the JMMI social activity market. This research uses descriptive qualitative method, while the data were collected by interview, observation, and documentation. This study found that the grouping of JMMI target villages is divided into four areas that can be reached or close to the ITS campus, namely: Kejawan, Keputih, Gebang, and Medokan. Communication and cooperation between JMMI and the community really help the community's economy.Keywords: Strategy, Marketing, Social ActivitiesDesa binaan adalah salah satu program kegiatan sosial keagamaan JMMI ITS Surabaya. Setiap masjid dituntut untuk membuat program maupun kegiatan yang beraneka ragam sekaligus menarik bagi masyarakat. Oleh karena itu, program-program tersebut perlu dikemas dan dipasarkan dengan baik dan menarik melalui strategi pemasaran. Tujuan penelitian ini adalah untuk menggambarkan bagaimana segmenting, targetting dan positioimg pasar kegiatan sosial JMMI. Fokus masalah yang diteliti adalah analisis proses kegiatan sosial keagamaan JMMI ITS Surabaya menggunakan teori Segmenting,Targetting, Positioning (STP). Penelitian ini menggunakan metode kualitatif deskriptif, jenis penelitian ini adalah menganalisis data yang telah dikumpulkan dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah mendeskripsikan strategi pemasaran dengan menggunakan teori STP yang telah dilakukan JMMI ITS Surabaya dan  menjabarkan proses STP yang diterapkan pada kegiatan sosial keagamaan JMMI ITS Surabaya. Penelitian ini menghasilkan temuan sebagai berikut. Pertama pengelompokan desa binaan JMMI dibagi menjadi empat wilayah yang bisa dijangkau atau dekat dari kampus ITS yaitu: Kejawan, Keputih, Gebang, dan Medokan. Kedua komunikasi dan kerjasama antara JMMI dan lingkungan Masyarakat membantu perekonomian masyarakat.Kata Kunci: Strategi, Pemasaran, Kegiatan Sosial 

Lexical Variation of Sasak Kuto-Kute Dialect in North Lombok District

Jurnal KATA ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 155
Author(s):  
Gita Sarwadi ◽  
Mahsun Mahsun ◽  
Burhanuddin Burhanuddin
Keyword(s):  
Qualitative Method ◽  
Lexical Variation ◽  
The People ◽  
Observation Method ◽  
The Village ◽  
Descriptive Qualitative

<p>Despite Sasak community in five sub-districts of North Lombok uses the same dialect, namely kuto-Kute Dialect (BSDK), the people within those sub-districts demonstrate different lexicals to express the same meaning. The purpose of this study is to describe the lexicals variations in Kuto-Kute Dialect used by the community in North Lombok. This study used a descriptive-qualitative method. The data was taken by using observation and conversational method. Observation method was applied by observing the language used by communities within the observation spots in the village, while conversational method was used by having conversations with the informants from the observed villages. The data was analysed by using referential identity and distributional methods. The result of the analysis showed that Sasak Kuto-Kute dialect in certain gloss has lexical variations they are glosses having two lexical variation and three lexical variations.</p>

scholarly journals EKSISTENSI KEHIDUPAN BURUH GENDONG PEREMPUAN DI PASAR BERINGHARJO YOGYAKARTA

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Trina Melianingsih, Sheila Oksapariana a *
Keyword(s):  
Social Capital ◽  
Health Service ◽  
Qualitative Method ◽  
Religious Activity ◽  
Know How ◽  
The Social ◽  
Under Construction ◽  
Market Economics ◽  
Descriptive Qualitative

The theme of this research is about the strategy of labor carriers (buruh gendong) to exist in facing the various life dynamics around the area of Beringharjo market, Yogyakarta. Researcher desire to know how the strategy or effort done by all labor in order to take care of themselves existence and also how the role of the social capital that playing in a part of its effort. Strategy can be formulated as effort to take care of themselves existence as labor carry on the back woman at Beringharjo market. Method used in this research is the descriptive qualitative method. In this research, there are six labors of women carriers (buruh gendong perempuan) that still active work around the area of Beringharjo market taken as the informant object. According to them, we know how their efforts and strategy done to take care of themselves existence in facing of the dynamics life at Beringharjo market. One of their strategies is join the labor group in the area of Beringharjo market. Sayuk Rukun Association directs under construction an institution which interest in charwoman activity. A lot of efforts developed, for example cooperation, saving and loan and religious activity which usually always continued with the activity of health service. In religious activity, it also gives some materials to add their knowledge. In this research found some factors related to the background of the existence of labor woman carriers (buruh gendong perempuan) and also efforts done to maintain themselves in facing of market economics.   Keyword: Existence, Labor, Woman Carrier

scholarly journals ARSITEKTUR RUMAH BETANG (RADAKNG) KAMPUNG SAHAPM

2014 ◽  
Vol 6 (3) ◽  
pp. 461
Author(s):  
Poltak Johansen
Keyword(s):  
Cultural Identity ◽  
Qualitative Method ◽  
Residential Buildings ◽  
Architectural Form ◽  
Cultural Objects ◽  
Library Research ◽  
The People ◽  
The Village ◽  
At Home ◽  
Descriptive Qualitative

AbstrakArsitektur dari suatu bangsa, pada suatu masa sering berbeda-beda, baik dalam hal bentuk maupun konsep-konsep yang melandasinya. Hal ini tentu disebabkan adanya perbedaan kebudayaan dari suatu masyarakat dengan masyarakat lainnya. Setiap suku bangsa biasanya akan menunjukkan identitas budayanya melalui benda-benda budaya yang mereka buat. Demikian halnya masyarakat Dayak Kanayatn memiliki ciri tersendiri dalam bentuk arsitektur bangunan khususnya bangunan rumah tinggal. Bentuk arsitektur masyarakat Dayak Kanayat’n yang tinggal di Desa Sahapm tercermin dalam bentuk Rumah Betang atau Rumah Panjang dan hingga kini masih dijaga dan dihuni oleh masyarakat. Bentuk rumah Betang juga menunjukkan hidup kebersamaan bagi penghuninya. Dalam  Rumah panjang atau Rumah Betang mereka berinteraksi antara bilik yang satu dengan bilik yang lainnya. Tujuan penulisan untuk mendeskripsikan bentuk arsitektur Rumah Betang dan keberadaannya pada saat ini, selain itu penelitian ini juga  mendeskripsikan kehidupan masyarakat di Rumah Betang. Metode yang digunakan adalah metode deskriptif kualitatif dengan menggunakan tehnik pengamatan dan wawancara dalam menggali data di lapangan serta studi kepustakaan sebagai menggali bahan untuk menulis. AbstractThe nation has a diverse architecture, both in terms of form as well as the underlying concepts. The diversity of architecture due to differences in the culture of a society. Each tribe will usually show its cultural identity through cultural objects that they create. Similarly with Kanayatn Dayak community has its own characteristics in the architecture, especially residential buildings. Architectural form of the Dayak people who live in the village Dayak Kanayat'n reflected in the form of Rumah Betang or Rumah Panjang and is still maintained and inhabited by people. Betang shapes also showed live together or togetherness. The people who lived in Rumah Panjang interact with each other in one room to other room. The main purposes of this study is to describe the architectural form and its existence today. In addition, this study describe betang people's lives at home. The method used is descriptive-qualitative method using the techniques of observation and interviews to collect data in the field and library research.

scholarly journals ARSITEKTUR LUMBUNG PADI DESA SINABUN

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Dewa Putu Bude Yase . ◽  
Drs. Gede Eka Harsana Koriawan, M.Erg . ◽  
Dra. Luh Suartini .
Keyword(s):  
Initial Function ◽  
Qualitative Method ◽  
Tape Recorder ◽  
Body Parts ◽  
Super Structure ◽  
The Village ◽  
Traditional Rice ◽  
Made In ◽  
Descriptive Qualitative

Arsitektur lumbung padi Desa Sinabun dibuat sesuai dengan fungsi awal sebagai tempat menyimpan panen padi. Arsitektur lumbung padi di Desa Sinabun dibuat menggunakan ukuran-ukuran tradisional Bali. Tetapi sejak bulan Juni tahun 2016, lumbung padi di Desa Sinabun sudah tidak difungsikan sebagai tempat menyimpan hasil panen, tetapi sudah beralih fungsi menjadi tempat hunian. Sehingga penelitian ini bertujuan untuk. (1) mengetahui kapan lumbung padi di Desa Sinabun berubah fungsinya dan (2) mengetahui bagian–bagian yang diubah pada arsitektur lumbung padi tradisional di Desa Sinabun. Ditinjau dari tujuan, penelitian ini menggunakan Metode deskriptif kualitatif serta unsur instrumen yang diguanakan berupa alat yaitu kamera hp, ceck list, tape recorder dan buku. Dari hasil penelitian langsung di lapangan ada tiga bagian lumbung padi yang mengalami perubahan, yaitu (1) Bagian kepala rangka atap (super struktur). (2) Bagian badan (upper struktur). (3) Bagian kaki (sub struktur). Kata Kunci : Arsitektur, Lumbung Padi, Desa Sinabun The architecture of the village granary of Sinabun was made in accordance with the initial function as a place to store the rice harvest. The architecture of the rice barn in the village of Sinabun was made by using traditional Balinese sizes. But since June 2016, the rice barn in the village of Sinabun had not been used as a place to store crops, but it was already switched function to a shelter. So, this study was aimed at (1) knowing when the rice barn in Sinabun Village changed its function and (2) knowing the revised parts of the traditional rice barn architecture in Sinabun Village. The method used in this research was descriptive qualitative method and instruments used in the form of the tool were camera, Checklist and tape recorder. Based on the results of direct research, there were three parts of the rice barn that experienced a change, those were (1) The head of the roof frame (super structure), (2) Body parts (upper structure), and (3) Legs (sub-structures). keyword : Architecture, granary Rice, Sinabun Village

Evaluasi Program Keluarga Harapan (PKH) dalam Mengurangi Kemiskinan di Aceh Utara

2019 ◽  
Vol 5 (2) ◽  
pp. 168-203
Author(s):  
Intan Zahara ◽  
Muhammad Muhammad ◽  
Amru Alba
Keyword(s):  
Qualitative Method ◽  
Statistical Data ◽  
Social Assistance ◽  
Educational Needs ◽  
The Poor ◽  
Poor Households ◽  
The Family ◽  
Poor Children ◽  
The Village ◽  
Descriptive Qualitative

The purpose of this research is to identify and describe the evaluation of the Family Hope Program (PKH) along with the obstacles that occur in the evaluation of reducing poverty. The approach used in this study was a descriptive qualitative method. The technique of obtaining data is attained through observation, interviews, and documentation. The results of the study determined that in Dewantara District (North Aceh), 1,929 beneficiary families received conditional social assistance and 133 families who were already prosperous. Besides, there are 8 assistants for the PKH and 1 Coordinator for Dewantara District. The conclusion is that the evaluation of the PKH has not been realized effectively, there are still very poor households that have not received assistance, inaccurate statistical data in the field are found data on the well-off people and data on the poor, children in education who do not meet the 85% attendance requirement, there are obstacles in the process of disbursing funds, changing the period of the village apparatus, beneficiary families not participating in socialization or routine meetings, as well as diverting funds to buy basic daily needs not for educational needs. It is hoped that they can find the best way so that the community can receive the assistance as expected.

scholarly journals Trusmi's Written Batik Manufacturer Industry And Its Impact On Trusmi's Trusmi's Batik Written Creator In The Village Trusmi Kulon Cirebon

2020 ◽  
Vol 1 (4) ◽  
pp. 264-270
Author(s):  
Ai Nety Sumidartini
Keyword(s):  
Industrial Development ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Basic Needs ◽  
Financial Statements ◽  
Industry Development ◽  
The Impact ◽  
The Village ◽  
Depth Interviews ◽  
Descriptive Qualitative

The batik industry is now growing. Likewise with batik Trusmi that development is now growing rapidly. Revenue is a consequence or impact of the development of the batik industry.  Revenue  Trusmi batik artisans can be used for the basic needs of both basic needs and the needs of batik artisans in the business of making batik and batik artisans revenue also used for industrial development or business Trusmi batik. The problems discussed in this research on the impact of batik artisans Trusmi revenue as a result of the development of batik industry Trusmi. The goal, which is to determine the revenue impact of batik artisans Trusmi batik industry development. The method used in this research is using a descriptive qualitative method with the approach used approach  SWOT analysis (Strength, Weakness, Opportunity,  Threat). Data collected by using observation and in-depth interviews with batik artisans  Trusmi and also the village, as well as gathering documentation in the form of images and small notes. Results of research conducted by the researchers, it is known that income Trusmi batik artisans used for a variety of needs, not only for the basic needs of batik artisans but is also used to develop the Business of making batik. By using SWOT analysis of the impact of this revenue is not only powerful, but also has the disadvantage of not yet arranged neatly on the financial statements batik business, and there were also threats, in the form of batik competition from other regions. While the strength of itself is able to carry on business batik and opportunities that can develop the business of making or write Trusmi batik industry. With the aim to maximize profits and the opportunities and minimize weaknesses and threats to the batik artisans need to develop the business by using a strategy of differentiation.

scholarly journals FUNGSI SUNGAI BAGI MASYARAKAT DI TEPIAN SUNGAI KUIN KOTA BANJARMASIN

2013 ◽  
Vol 3 (1) ◽  
Author(s):  
Rochgiyanti
Keyword(s):  
Economic Activity ◽  
Qualitative Method ◽  
Small Rivers ◽  
The People ◽  
Transportation Routes ◽  
The Village ◽  
The City ◽  
North And South ◽  
Descriptive Qualitative

Banjarmasin merupakan ibukota Provinsi Kalimantan Selatan yang dikenal sebagai kota seribu sungai. Kota ini bernama Banjarmasin karena kondisi geografisnya yang dikelilingi oleh sungai besar dan kecil. Salah satu sungai tersebut adalah sungai yang melewati wilayah Desa Kuin Kuin Utara, Selatan Kuin dan Kuin Cerucuk. Tujuan artikel ini adalah untuk membahas fungsi sungai bagi masyarakat yang tinggal di tepi Sungai Kuin Banjarmasin Kalimantan Selatan. Penulisan ini menggunakan metode deskriptif kualitatif. Data dikumpulkan melalui wawancara dan observasi. Hasil penelitian menunjukkan bahwa sungai tidak hanya berfungsi sebagai jalur transportasi, tetapi juga berfungsi untuk kegiatan ekonomi, interaksi, dan sosialisasi.Banjarmasin is the capital of South Kalimantan Province, which is also known as the city of a thousand rivers. The city is named Banjarmasin due to its geographical conditions which is surrounded by large and small rivers. One of the rivers is the Kuin river that passes through the village of Kuin, North and South Kuin and Kuin Cerucuk. The purpose of this article is to discuss the functions of the river for the people living on the banks of the River Kuin Banjarmasin South Kalimatan. The writing used descriptive qualitative method. Data were collected through interviews and observation. The results show that the river does not only serve as transportation routes, but also serves as economic activity, interaction, and socialization.

scholarly journals An Analysis of Sumbawa Language Shift in Tatebal Village

2021 ◽  
Vol 4 (8) ◽  
pp. 851-858
Author(s):  
Yomi Septri ◽  
Supriadin Supriadin
Keyword(s):  
Direct Observation ◽  
Qualitative Method ◽  
Language Shift ◽  
Old People ◽  
The Village ◽  
The Way ◽  
Descriptive Qualitative

This study aims to obtain a types of sumbawa language shift in Sumbawa, especially in Tatebal village. This study uses a descriptive qualitative method which aims to provide an overview of the various types of sumbawa language shift in Sumbawa, especially in Tatebal village. In collecting data, the researcher used direct observation techniques and interviews with Tatebal society. Observation used to know the way of teenagers, adults and old people in Tatebal village during doing a daily conversation. Interviews were conducted with teenagers, adult and old people in the village and interviews with informants,to add information to the research. Based on the research, the sumbawa language shift that occured in Tatebal village very diverse,  for example  the word maming to adress their father became bapak, mambo became sendal, jelaja became jendela etc.

scholarly journals Forms of community participation in preserving local wisdom in the traditional ceremony of bersih desa

2022 ◽  
Vol 6 ◽  
Author(s):  
Rizky Permatasari ◽  
Kundharu Saddhono ◽  
Nugraheni Eko Wardani
Keyword(s):  
Community Participation ◽  
Direct Observation ◽  
Qualitative Method ◽  
Essential Role ◽  
Village Community ◽  
Study Results ◽  
The Village ◽  
Descriptive Qualitative

Society has an essential role in the implementation and development of a tradition in its environment. The traditional ceremony of Bersih Desa in Kedungbendo Village is one of the traditions still carried out today. The community also plays a role in the implementation of the traditional ceremony of Bersih Desa in Kedungbendo Village. This study used the descriptive qualitative method. The sources of data in this study came from informants, places, events, and documents. The data was collected by using interviews, direct observation, and documents. Based on the study results, it can be concluded that the reason people still carry out the tradition of Bersih Desa is that it belongs as a legacy from their ancestors. Since it is a legacy, its existence must be preserved. The traditional ceremony of Bersih Desa is also used as a medium between humans to express gratitude to God for the blessings and redemption given. The traditional ceremony of Bersih Desa is also carried out with the purpose and hope that the village community's life will be much better with the blessings received so that nothing terrible happens to the village community.

scholarly journals Peluang dan Tantangan Pengembangan Souvenir Desa Wisata Berbasis Kerajinan Lokal

2021 ◽  
Vol 2 (2) ◽  
pp. 75-98
Author(s):  
Gusti Ngurah Adi Wiriatama ◽  
Nyoman Dini Andiani
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Tourist Village ◽  
Strongly Agree ◽  
The Village ◽  
Descriptive Qualitative

Tigawasa Village is one of the Old Villages or Bali Aga villages in Banjar District, Buleleng Regency, Bali which is the center of bamboo handicrafts. The local handicraft really needs development, one of the developments of the local handicrafts of Tigawasa Village, namely tourism village souvenir products. The development of local handicraft-based tourism village souvenirs is the beginning of increasing the value of local crafts in Tigawasa Village. This article describes the opportunities and challenges of developing local handicraft-based tourist village souvenirs in Tigawasa Village, which is the center of bamboo handicrafts in the Bali Aga village environment, Buleleng, Bali. The method used is a descriptive qualitative method which begins with data collection from interviews with several informants, filling out questionnaires by tourists visiting Tigawasa Village and also direct documentation to Tigawasa Village such as traditional houses and also to craftsmen in Tigawasa Village. The results show that local crafts have the opportunity to develop as souvenirs because the crafts produced are of good quality, besides that the tourism development component is also an opportunity in the development of these souvenirs such as tourists visiting Tigawasa Village will be invited to do weaving activities (something to do) with the woven results can be used as a souvenir to take home (something to buy). The results of the questionnaire also stated that 70% of tourists strongly agree with the existence of local handicraft-based tourism village souvenirs, and 30% agree and there are no opinions disagree and strongly disagree. The challenges faced related to the development of tourism village souvenirs include the limitations of existing bamboo sources so that craftsmen buy materials from outside the village so that additional capital is needed so that capital is also a challenge for Tigawasa Village crafts, lack of innovation from bamboo crafts, and lack of promotion. With the development of local handicraft-based souvenirs in Tigawasa Village can increase the selling value of local crafts, can make it a tourist attraction and as a memory for every tourist who comes to Tigawasa Tourism Village.

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