scholarly journals Publicity, communication and community in the information age

2018 ◽  
Vol 30 (4) ◽  
pp. 203-210
Author(s):  
Gábor Szécsi ◽  
Kornél Mák

In the age of electronic communication, a new virtual social space is in the making which strengthen the cohesion of competing virtual communication communities, and in which, therefore, the influence of traditional social and political institutes declines. The new communication situations created by the use of electronic technologies (radio, television, the internet, mobile telephony) transform our notion and expectations of political communication, and have a tremendous impact on the social and political rituals. This article argues that the new multi-channel communication situations created by the use of new media have a significant impact on politicians who address so many different types of people simultaneously. The aim of my essay is to show how the networked spaces of multi-channel electronic communication, the multiple public spheres and the new, informationcentered redefinition of social and political categories transform the style and content of political communication and, thus, our expectations concerning the political performances.

Author(s):  
Norbert Merkovity

According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.


2012 ◽  
Vol 2 (1) ◽  
pp. 43-46 ◽  
Author(s):  
Gábor Szécsi

AbstractThe age of electronic communication is the age of opening categorical and classification boundaries. In the new media space the traditional distinctions between children and adult experiences collapse and disappear. The aim of this essay is to show that the use of electronic technologies has abolished the traditional pedagogical thinking, and brings in new conventions. As a result of evolving new practices which rely on electronic communication devices, communication has become an essential activity among children, helping them acquire and share everyday information and knowledge with intensity and efficiency that can even change the traditional pedagogical thinking. The use of new communication technologies and forms of learning support gain particular importance especially in a system of lifelong learning, which provides identical frameworks for children and adults.


Author(s):  
Khamis Juma Abdalla

The emergence of new media with multiple platforms has abundantly adjusted the socio-political perspectives in such a way that our everyday conducts and professionalism point of views are entrenched over technological diffusion. The young people remain the potential users on the social media, considering their primary bases for daily accomplishments, owing to the novel features and realistic methods available. As an entry point, this paper intends to draw the conception of the public sphere, whereby the notion of publics is vital on abstracting the sphere of the internet, in which abundant spheres meant for the multiple clusters embark on political communication for their ways distinctly. It’s the ideal realm which converges the peripheral spheres into the inclusive domain through communicative actions. In the developing countries, the youths along with minorities’ engagement and reliance on the internet has been ominously mounting, comprehensive for political identities and rationalizing their civic opinions. Polling discussion on running candidates and political parties’ manifestations are common during the general election and some diaspora communities and further foreign activists play a part in political affairs of the countries. Thus, this article aims at tracing the potential civil integrity for youths with political information efficacy fostered on digital public spheres, by which traditional media are politically run-downed, remoted by draconian legal framework and commercial determinants. Besides, this paper argues about the offline publics which are ideally distant, thus far implies to the narrow unitary sphere theorization owing to the technology division which so far entails partial civic life.


2021 ◽  
Vol 26 (4) ◽  
pp. 689-696
Author(s):  
Mariyamgul M. Kussainova

In the context of the accelerated development of new media and the growth of e-democracy, the mediatization of Kazakhstani politics is entering a new digital-driven stage of development. The authors approach relevance lies in studying the modern digital-driven strategy of Kazakhstani political communication and identifying methods of influence of political parties on the electorate, manipulative media forms on certain segments of the electorate from the opposition. The article presents an analysis of the main strategic resources of the politics mediatization and of their impact. Moreover, it reveals the influence tendencies of the political mediatization, the political communication in society and with party stakeholders. The author attempts to analyze the methods and formats of transmedia storytelling in the social networks on the Internet for the political leaders communication shaping, social and political dialogue building. The research material included the election campaigns of parliamentary and unregistered parties texts in Kazakhstani social media, the posts / publications on social networks during the first ever primaries in the countrys history and the parliamentary elections of 2019 and 2021.


Author(s):  
Oloo Ong’ong’a

The rise of fake news into the new media platform has raised significant concern in Africa and Kenya in recent years. The new media has embedded itself with fake news, which sometimes has led to the misunderstanding and misinformation of particular events that might be of the public interest. The general public, policymakers, and scholars, as well as the media, have found this as a very challenging issue. The upsurge of the new technologies, mainly social media, has posed challenges as youth immerse themselves in utilizing these social media for their own benefits. This is coupled with the creation and spreading of fake news, which sometimes when it goes viral; they lead to stress, panic and uncertainty to the individuals that come across them. The ability of users’ exceptional capacity to produce, reproduce, and distribute their information to a broad audience makes social media, an essential tool in the information age. The article critically reviews the literature on fake news and recommends for media literacy, strengthening the legal structures and use of sophisticated technologies as a strategy to fight fake news in the social media in Kenya.


Author(s):  
Norbert Merkovity

According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.


2019 ◽  
pp. 97-108
Author(s):  
Artur Urbaniak

The purpose of this article is to provide a theoretical framework for the contemporary process of political communication. It emphasizes the changing roles of the senders/receivers within the process and it postulates unprecedented opportunities offered by the emergence of the New Media. As for the empirical research, we discuss the results of the study that has been conducted to further the understanding of how the younger generation, aged 20-25 (herein referred to as Digital Natives), process and comprehend the news media content, with special attention to political messages. It was initially hypothesized that the main source of information about politics and the surrounding world is the Internet and the social media in particular. The paper discusses the results of the study showing that the alternative news websites and social media, understood as the opposite to what is known as the mainstream media, have been gaining ground. Concurrently, the study discovered the students’ declining interest in traditional institutional mainstream-controlled media (i.e. press, radio or television).


2020 ◽  
pp. 63-73
Author(s):  
Darya Ustyuzhanina ◽  

This paper examines the social and creative practices of new media users, identifies their varieties from the point of view of the product and subject of this activity, analyzes their nature through the characteristics of the properties of the online space and through the prism of ideas about the network society. Creativity, in general, is considered in the context of the communicative approach, according to which the creative act involves not only the creation of a new, never-before-seen but also is realized when its result is included in the social context. In addition, social creativity is defined as an activity aimed at transforming social space, the product of which can be new practices, norms, values, and organizational forms of individuals. Ideas about the systemforming role of information and communication technologies in the structure of modern society allow M. Castells and J. van Dijk to characterize it as a network, whose members are included in many communities (including virtual ones) and discourses. Participation in mediated horizontal communications requires individuals to be socially active and creative. The environment of the global information network, its variability and novelty motivate the user to engage in social and creative practices. The work proposes a classification of the latter on two grounds: in terms of the subject, we can talk about individual and collective practices, in terms of the creativity result, practices are allocated to aimed at the production of digital artifacts, the implementation of socially-active activities or the creation of social samples. The author concludes that participation in creative practices allows the users to realize social and communicative needs and, ultimately, to declare their existence in the virtual world.


2016 ◽  
Vol 10 (2) ◽  
Author(s):  
Inês Amaral ◽  
Rocío Zamora ◽  
María del Mar Grandío ◽  
José Manuel Noguera

The research about the concept of influence on Twitter is still underdeveloped. This work is a theoretical and empirical approach on how politicians are engaging with citizens and/or journalists, and how these social conversations are framed under specific topics and users. The idea of new influentials on political communication in the new media ecosystem, as some studies found (Dang-Xuan et al, 2013), can offer empirical pursuit of the suggested ‘two-step flow model’ as applied to the agenda-setting process (Weimann et al., 2007) in the case of the microblogging for campaigning online. Following the recent research about how politicians try to reach their potential audience (Vaccari and Valeriani, 2013; 2013a), this paper analyses the social conversations on Twitter driven by politicians, the main topics in these political conversations and the kind of flows of communication (direct or indirect) between politicians, journalists and citizens. This research explores the differences and similarities about influence on Twitter during European elections in two countries with similar political and economic contexts: Portugal and Spain.


Author(s):  
Christo Sims

In New York City in 2009, a new kind of public school opened its doors to its inaugural class of middle schoolers. Conceived by a team of game designers and progressive educational reformers and backed by prominent philanthropic foundations, it promised to reinvent the classroom for the digital age. This book documents the life of the school from its planning stages to the graduation of its first eighth-grade class. It is the account of how this “school for digital kids,” heralded as a model of tech-driven educational reform, reverted to a more conventional type of schooling with rote learning, an emphasis on discipline, and traditional hierarchies of authority. Troubling gender and racialized class divisions also emerged. The book shows how the philanthropic possibilities of new media technologies are repeatedly idealized even though actual interventions routinely fall short of the desired outcomes. It traces the complex processes by which idealistic tech-reform perennially takes root, unsettles the worlds into which it intervenes, and eventually stabilizes in ways that remake and extend many of the social predicaments reformers hope to fix. It offers a nuanced look at the roles that powerful elites, experts, the media, and the intended beneficiaries of reform—in this case, the students and their parents—play in perpetuating the cycle. The book offers a timely examination of techno-philanthropism and the yearnings and dilemmas it seeks to address, revealing what failed interventions do manage to accomplish—and for whom.


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