scholarly journals Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping

PLoS ONE ◽  
2020 ◽  
Vol 15 (11) ◽  
pp. e0240177
Author(s):  
Allison L. Brown ◽  
Alyssa J. Bakke ◽  
Helene Hopfer
Keyword(s):  
Focus Groups ◽  
Consumer Perception ◽  
Product Attributes ◽  
Projective Mapping

scholarly journals Consumers' perceptions toward 3 different fermented dairy products: Insights from focus groups, word association, and projective mapping

2017 ◽  
Vol 100 (11) ◽  
pp. 8849-8860 ◽  
Author(s):  
Erick A. Esmerino ◽  
Juliana P. Ferraz ◽  
Elson R. Tavares Filho ◽  
Letícia P.F. Pinto ◽  
Mônica Q. Freitas ◽  
...  
Keyword(s):  
Focus Groups ◽  
Dairy Products ◽  
Word Association ◽  
Projective Mapping ◽  
Fermented Dairy Products ◽  
Fermented Dairy

Comparison of preference mapping with projective mapping for characterizing consumer perception of brewed black coffees

2020 ◽  
Vol 35 (3) ◽  
Author(s):  
William S. Harwood ◽  
Kyle G. McLean ◽  
John M. Ennis ◽  
Daniel M. Ennis ◽  
MaryAnne Drake
Keyword(s):  
Consumer Perception ◽  
Projective Mapping ◽  
Preference Mapping

scholarly journals Consumer perception of probiotic yogurt: Performance of check all that apply (CATA), projective mapping, sorting and intensity scale

2013 ◽  
Vol 54 (1) ◽  
pp. 601-610 ◽  
Author(s):  
A.G. Cruz ◽  
R.S. Cadena ◽  
W.F. Castro ◽  
E.A. Esmerino ◽  
J.B. Rodrigues ◽  
...  
Keyword(s):  
Consumer Perception ◽  
Intensity Scale ◽  
Projective Mapping ◽  
Probiotic Yogurt

scholarly journals Consumer Perception of Food‑To‑Go Products

2017 ◽  
Vol 65 (6) ◽  
pp. 1895-1900
Author(s):  
Denis Drexler ◽  
Stanislav Mokrý ◽  
Ondřej Dufek
Keyword(s):  
Czech Republic ◽  
Eye Tracking ◽  
Focus Groups ◽  
Consumer Perception ◽  
Tracking Data ◽  
The Czech Republic ◽  
Point Of Purchase ◽  
Depth Interviews

This paper is focused on the perception of Czech consumers of food‑to‑go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n = 32), eye‑tracking and in‑depth interviews (n = 54). Focus groups and in‑depth interviews identified that food‑to‑go category is purchased only occasional and in case of necessity. The main reason is culture and preferences of Czech consumers. The eye‑tracking data showed differences in consumer’s attention by observing different layouts from point of purchase. The research was realized during November 2016 in the Eye‑tracking Laboratory at the Mendel University in Brno.

scholarly journals PERSEPSI KONSUMEN TERHADAP SIRUP AIR KELAPA

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Andi Windi Indarawati ◽  
Azhar Bafadal ◽  
Sitti Aida Adha Taridala
Keyword(s):  
Experimental Method ◽  
Descriptive Analysis ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Coconut Water ◽  
Product Attributes ◽  
Testing Laboratory ◽  
Product Testing ◽  
Average Value ◽  
Water Taste

Product syrup varies make consumers have different perceptions in choosing syrup products as they wish. Product attributes include marketing stimuli that can affect consumer perception. The purpose of this study was to determine the composition of coconut water taste syrup according to consumer perceptions. The design of this study is the experimental method and descriptive with the stage of product testing laboratory scale and descriptive analysis. A test to determine the composition of flavors preference by consumers conducted by 25 panelists with two replications. Parameters measured were the taste, color, aroma and texture. The results show that the composition according to the taste of the consumer perception is coconut flavors syrup cocopandan water and adding sugar to 65% with an average value of 3.56. The average value of each attribute is a sense of 3.54, 3.72 color, aroma 3,58 and texture 3.56.Keywords: taste, coconut water syrup, Perception.

scholarly journals Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?

2016 ◽  
Vol 47 ◽  
pp. 64-72 ◽  
Author(s):  
Leticia Vidal ◽  
Lucía Antúnez ◽  
Ana Giménez ◽  
Paula Varela ◽  
Rosires Deliza ◽  
...  
Keyword(s):  
Consumer Perception ◽  
Projective Mapping ◽  
Consumer Segmentation

Exploring wool apparel consumers’ ethical concerns and preferences

2014 ◽  
Vol 18 (2) ◽  
pp. 169-186 ◽  
Author(s):  
Joanne Nicola Sneddon ◽  
Geoffrey N. Soutar ◽  
Julie Ann Lee
Keyword(s):  
Focus Groups ◽  
Ethical Issues ◽  
Purchase Decisions ◽  
Relative Importance ◽  
Ethical Aspects ◽  
Product Attributes ◽  
Content Type ◽  
Trade Offs ◽  
The Usa ◽  
Survey Responses

Purpose – The purpose of this paper is to explore the potentially conflicting positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes when consumers in the USA make wool apparel purchase decisions. Design/methodology/approach – A two-stage mixed-method approach was used to explore the positive and negative ethical aspects of wool apparel and the relative importance of these ethical attributes in wool apparel purchase decisions. First, focus groups were used to identify ethical attributes that were important to wool apparel consumers in the USA. In the second stage, a conjoint survey was used to estimate the relative importance of the ethical and product attributes that were identified in the focus groups and the trade-offs made within this attribute set. Findings – Seven themes of ethical issues related to wool apparel consumption emerged during the focus groups: animal welfare, workers’ rights, environmental impact, extrinsic attributes, natural wool, country of origin (COO) and fair trade. In the conjoint analysis respondents identified COO as having the highest relative importance, followed by price, brand, ethical attributes and style. A cluster analysis of survey responses suggested there were two clusters that differed in the importance they attached to ethical labelling issues in wool apparel. The first cluster, did not place a great deal of importance on the ethical labelling issues included in the study, however, the second smaller cluster, ethical issues, specifically the humane treatment of sheep, were considered most important. Originality/value – The study identified wool apparel attributes that were valued by American consumers. That product attributes were more important than ethical attributes suggests a focus on ethical credentials alone may not be effective in wool marketing. Wool apparel was more likely to be purchased by American consumers if they were made in the USA, reasonably priced, made by an independent brand, from humanely produced wool and in a comfortable style.

Handlungsleitende Orientierungen frühpädagogischer Fachkräfte in der Zusammenarbeit mit Eltern

2017 ◽  
Vol 6 (1) ◽  
pp. 10-15
Author(s):  
Beate Vomhof
Keyword(s):  
Focus Groups ◽  
Sich Eine

Zusammenfassung. Die Zusammenarbeit mit Eltern wird in Bildungsplänen und Kompetenzbeschreibungen als professionelle Aufgabe frühpädagogischer Fachkräfte definiert. Um einen Paradigmenwechsel anzuzeigen, verwenden zahlreiche Autoren inzwischen nicht mehr den Begriff Elternarbeit, sondern sprechen von Bildungs- und Erziehungspartnerschaft. Doch wird die Kooperation tatsächlich partnerschaftlich umgesetzt? Um der Forschungsfrage nachzugehen, welche handlungsleitenden Orientierungen frühpädagogische Fachkräfte in der Zusammenarbeit mit Eltern im Kontext kompensatorischer Sprachfördermaßnahmen haben, werden neun Fälle (die aus sechs Interviews und zwei Focus Groups generiert wurden) anhand der Dokumentarischen Methode interpretiert. Es zeigt sich, dass die Förderkräfte auf der Ebene der Einstellung die normativen Setzungen um Partnerschaftlichkeit teilen. Die Rekonstruktion der impliziten Wissensbestände offenbart jedoch, dass die Kooperation hierarchisch und teilweise als Machtbeziehung konstruiert wird. Es lässt sich eine grundlegende Diskrepanz zwischen den expliziten und den impliziten Orientierungen rekonstruieren, die sich als Differenz zwischen Norm und Habitus zeigt.

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