Book Review: International Business: Emerging Issues and Emerging Markets.: Edited by Carla C. J. M. Millar, Robert M. Grant, and Chong Ju Choi

2001 ◽  
pp. 352-353
Author(s):  
Nick J. Freeman
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
Emerging Issues

From Asia to Africa: the international expansion of Hon Chuan enterprise

2018 ◽  
Vol 8 (1) ◽  
pp. 1-33
Author(s):  
Caleb Huanyong Chen ◽  
Allan KK Chan
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
Success Factors ◽  
Corporate Strategy ◽  
Mainland China ◽  
Subject Area ◽  
International Expansion ◽  
Content Type ◽  
Key Customer ◽  
Beverage Packaging

Subject area International Expansion; Emerging Markets; Corporate Strategy; Strategic Management. Study level/applicability Senior undergraduate; MBA; EMBA. Case overview This case focuses on the international expansion of Hon Chuan Enterprise, a beverage packaging and filling company headquartered in Taiwan. The company has set foot in Africa after its development in mainland China and Southeast Asia. Its 41st factory has just started production in Mozambique, Africa. The African base may help the company reach the turnover milestone of NT$20bn (approximately US$640m) in the next year. This NT$20bn turnover has been a target every year since 2013, but they have so far failed to reach it. As an original equipment manufacturer (OEM) in beverage packaging and filling, Hon Chuan to some extent relies on customers that own brands. After losing a key customer in mainland China, the company has experienced a three-year slump that forced the company’s president, Hish-Chung Tsao, to modify his strategy. Africa was the new battlefield bearing his ambition. His intention was not just to add another manufacturing base, but to develop its own beverage brands as an OBM. Yet, how could this be achieved in Africa? It would be a new journey full of challenges. Africa was more complex than other markets. The company’s first factory there had just been established, and its future was still unknown. Expected learning outcomes This case is appropriate for courses in international business, emerging markets, corporate strategy and marketing management. After studying the case, students should be able to understand international expansion of a manufacturing company in emerging markets; understand several key emerging markets of the world and learn what CAGE distances are; identify Hon Chuan’s success factors, challenges and necessary capabilities for future development and then comprehend why it is important to upgrade from OEM to OBM; and learn how to develop beverage brands in emerging markets. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business.

BOOK REVIEW. INTERNATIONAL ECONOMIC RELATIONS – THEORIES, STRATEGIES, POLICIES, TOOLS AND CASE STUDIES

2021 ◽  
Vol 14(63) (1) ◽  
pp. 111-112
Author(s):  
Gabriel Brătucu
Keyword(s):  
International Economic ◽  
Case Studies ◽  
International Business ◽  
Economic Relations ◽  
International Economic Relations

This is a review for a collective book published both in Romanian (2017) and in English (2019) on the topic of international economic relations. The book has a comprehensive character and presents the issues related to international business and economics in a multi-facet manner. The book has a number of merits that are presented in the review.

Who are these emerging markets anyway? A taxonomic approach integrating institutional and culturalist perspectives

2020 ◽  
Vol 20 (3) ◽  
pp. 271-300
Author(s):  
Alexander A Assouad ◽  
K Praveen Parboteeah ◽  
Rebecca Guidice
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
International Organizations ◽  
Emerging Market ◽  
Business Management ◽  
International Management ◽  
Business Research ◽  
International Business Research ◽  
Taxonomic Approach ◽  
Political Economic

To date there has been little to no widespread, universally accepted and theoretically driven examination of what an emerging market is and how best to capture its principle characteristics. Major international organizations, institutions, and scholars, all classify these countries utilizing a multitude of different perspectives. Applying institutional theory as a framework yet bowing to the unique pervasiveness of culture research, this study develops a more nuanced reclassification of emerging markets. Utilizing cluster analysis and dendogram interpretation, the application of this multidimensional and multidisciplinary framework results in eight categories of emerging markets and shows how social, political, economic, and spatial can contribute to the emergent status of a country. This study also serves as a vehicle to show how both the institutional and culturalists perspectives on international business management and strategy can be combined. These theoretically grounded findings from the study provide new boundary conditions for national contexts to be applied in future international business research and further inform international management and strategy stakeholders of a means to reduce the clouds of uncertainty surrounding these countries.

Mexico City street vendors and the stickiness of institutional contexts

2017 ◽  
Vol 13 (2) ◽  
pp. 119-135 ◽  
Author(s):  
Farzad H. Alvi ◽  
Jorge Alberto Mendoza
Keyword(s):  
Emerging Markets ◽  
International Business ◽  
Informal Sector ◽  
Rational Expectations ◽  
Macro Level ◽  
Formal Sector ◽  
Street Vendors ◽  
Content Type ◽  
Institutional Contexts ◽  
Micro Level

Purpose The need for a firm’s business strategy to be responsive to the institutional contexts of emerging markets is well-established in the literature. Often, however, strategic responsiveness is impeded by defining institutional contexts as country-level aggregations (macro-level) and glossing over sub-national variations (micro-level). The purpose of this paper is to investigate micro-level contexts that can defy macro-level assumptions of economic rationality. Design/methodology/approach As a research site, the motivations of street vendors in Mexico City are analyzed in terms staying in one sub-national context, the informal sector, as opposed movement to another, the formal sector. Unanticipated reluctance to move from one context to another is defined as stickiness. Findings Sub-national institutional contexts are found to be sticky, with less movement between informal and formal sectors than would have been anticipated. Unexpectedly, it is found that a significant number of street vendors prefer the hardship of the informal sector to the relative security of the formal sector. Research implications International business research makes assumptions about the growth narrative of emerging markets, often characterizing a growing middle class as a rising tide that lifts all boats. In terms of further research on adapting strategy, however, assumptions of rational expectations ought to be tempered, as demonstrated by the stickiness of the informal sector. Originality/value A contribution is made to the international business literature by showing that macro-level assumptions about institutional context based on rational expectations of wealth-maximizing behavior in emerging markets may result in an incomplete view of institutional context. Ultimately, adaptation of strategy could be impaired as a result.

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