The East Otago region has been at the forefront of agricultural advancement in New Zealand with key people leading the way in creating a culture of innovation. Rural technology developments are traced back from the emerging new biotechnology industries, through animal genetics research, improvements in hill country and pasture production, soil and fertiliser research, the introduction of deer farming and sheep breeding, to the frozen meat shipments, agricultural organisation restructuring and land reforms of the early settlers. Keywords: deer, genetics, grazing management, history, innovation, sheep, soil classification, soil fertility, technology