scholarly journals The use of media educational environment for teaching master students effective cross-cultural communication in professional sphere (case study of the english language)

2018 ◽  
Vol 58 (3) ◽  
2018 ◽  
Vol 8 (10) ◽  
pp. 1270 ◽  
Author(s):  
Julong Wang

New Concept English (NCE) is a series of English language textbooks, four volumes in total, which have gained national popularity and wide acceptance by English teachers, learners and parents in China. In the academic circle, apart from the analysis of the contents of NCE, which has been mostly discussed, many contrast studies between NCE and other English course-books are not new topics either. This paper focuses on the analysis of NCE from the perspective of cross-cultural communication and develops a detailed study on the second volume based on eight parameters: norm, value, art, custom, religion, language, ways of life, material culture. Hopefully, the current study will shed new light on NCE researches in China and arouse the attention of the academic world, because language teaching and learning is the combination of language skills and culture.


2021 ◽  
Vol 9 (1) ◽  
pp. 1-12
Author(s):  
Jerome Dumetz ◽  
Jerome Dumetz ◽  
Jerome Dumetz ◽  
Jerome Dumetz

At the crossroad between linguistics and cross-cultural communication, multilingualism is frequently presented through its most positive perspective. However, if the long-term benefits outrun the disadvantages, frustration is often the dominant feeling among the speakers during their early years. Based upon meticulous observations and careful collection of examples in a multilingual family, this article is a case study of the difficulties encountered by polyglots growing up with four simultaneous languages: Russian, French, Czech, and English. Using the research framework usually developed for the study of bilingualism, the article reviews not only the psychological and cognitive difficulties encountered by tetraglots, but also the social and linguistic drawbacks they are confronted with. It also examines common multilingual strategies such as code-switching, words creation and language mixing. It concludes that the linguistic development of tetraglots does not differ much from bilingual ones, except for the elongated period before acquiring production speech. Quadrilingual children tend to speak later than not only monolingual children, but also bilingual ones.


Author(s):  
Ulani Yunus ◽  
Bhernadetta Pravita Wahyuningtyas ◽  
Mario Nugroho Willyarto

One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturers’ social media accounts which they did on their initiative after they visited Indonesia.


Author(s):  
Almira K Garaeva ◽  
Ildar G Ahmetzyanov

The article deals with the problems of language learning within the educational universities. These theme is a major one, because it is important for English learners and moreover it is connected with other aspects of the language that can be linked with students’ awareness of the English language itself The essence of the issue is that the perfect acquisition of the language studied can be achieved only by learning the history of the language and the country studied as well as its relation to culture and people. The purpose of the article is to reveal a number of historical aspects of language learning, which include acquisition of material and awareness of historical background. The leading approach to the study of the problem is systematic.We suppose that it will facilitate shaping skills needed for cross-cultural communication. Any language is perceived as a social phenomenon, which comprises not only linguistic items, but also a combination of economic, behavioral and historical aspects. The materials of this paper can be recommended for use in modern practice of various educational institutions.


2020 ◽  
Vol 179 ◽  
pp. 02081
Author(s):  
Yixin Zou ◽  
Eakachat Joneurairatana

Due to the popularity and importance of cross-cultural communication in our daily life, many countries have carried out various cross-cultural communication activities and researches. However, there is still a big research scope for the study of fashion design based on it. The main purpose of this article is to have a study on the cultural exchange between China and Thailand, with Long (“Dragon” in Chinese) and Naga as case study. The methods in this research can be regarded as the process of “decoding and encoding”. Final results are: 1) Extraction of design concepts on Long and Naga based on two times of decoding. 2) A demonstration of the new methodology which can be used for fashion designers to effectively extract cultural code in the background of cultural globalization. 3) It is a case study to do cross discipline research between fashion design with cross-cultural communication.


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