scholarly journals Fremdsprachendidaktik anhand von Literatur: Reflexion über Stereotype

2016 ◽  
Vol 79 (5) ◽  
Author(s):  
Gesa Singer

Stereotypes are often based on concepts of mentalities and ‘images of the self’ and the ‘other’. This is the way they appear in language. In modern didactics of foreign language the focus is mostly set on cultural contrast. Meanwhile a more profound analysis and reflexion on stereotypes is lacking. This piece of work intends to illustrate, based on practical examples (in German as a foreign language), how the use of literature can contribute to a critical and productive work and discussion on stereotypes. Recent research on intercultural didactics of foreign languages as well as empirical studies are applied in this part of a model concept of teaching literature through dialogue and interaction. Students learn to comment thoughtfully on ‘self’ and ‘foreign’ imagery. It is, from here on, a didactical proposal for different intercultural settings.

Author(s):  
Elisabeth Lamy-Vialle

This chapter discusses the way Katherine Mansfield uses the French language in her short-stories, and specifically in the stories set in France. Mansfield does not only use the French language as a semiological tool but confronts English-speaking readers with a foreign language that constantly interacts with their mother-tongue, imposing on them the Other’s tongue – Derrida’s ‘monolingualism of the Other’. She opens up an in-between space in which the two languages are questioned and unsettled, a process echoing the ‘becoming-other of language’ described by Deleuze. This chapter examines how the tension between English and French reaches a climax in the schizophrenic process at work in ‘Je ne Parle pas français’; language becomes, between the English and the French characters, a ‘cannibal-language’, the aggressive appropriation of the Other through his/her language in order to leave him/her speechless and powerless.


Author(s):  
Jos Hornikx ◽  
Frank van Meurs

When targeting consumers on a global scale, companies make strategic use of languages in their advertising campaigns. This chapter presents an overview of theories and research regarding the effectiveness of the use of foreign languages (foreign language display, FLD) in advertising. The aim is to bring together theories and empirical studies from various domains, and to show principled explanations for the effectiveness of FLD from two perspectives. The first, psycholinguistic perspective examines the way in which foreign languages in advertising are mentally processed; the second, sociolinguistic perspective links the foreign language use to characteristics of the country where the foreign language is typically spoken. This chapter presents empirical evidence for the benefits and drawbacks of FLD, and identifies areas for further research.


2017 ◽  
pp. 952-972 ◽  
Author(s):  
Jos Hornikx ◽  
Frank van Meurs

When targeting consumers on a global scale, companies make strategic use of languages in their advertising campaigns. This chapter presents an overview of theories and research regarding the effectiveness of the use of foreign languages (foreign language display, FLD) in advertising. The aim is to bring together theories and empirical studies from various domains, and to show principled explanations for the effectiveness of FLD from two perspectives. The first, psycholinguistic perspective examines the way in which foreign languages in advertising are mentally processed; the second, sociolinguistic perspective links the foreign language use to characteristics of the country where the foreign language is typically spoken. This chapter presents empirical evidence for the benefits and drawbacks of FLD, and identifies areas for further research.


2013 ◽  
Vol 2013 (1) ◽  
Author(s):  
George Pattison

AbstractNoting Heidegger’s critique of Kierkegaard’s way of relating time and eternity, the paper offers an alternative reading of Kierkegaard that suggests Heidegger has overlooked crucial elements in the Kierkegaardian account. Gabriel Marcel and Sharon Krishek are used to counter Heidegger’s minimizing of the deaths of others and to show how the deaths of others may become integral to our sense of self. This prepares the way for revisiting Kierkegaard’s discourse on the work of love in remembering the dead. Against the criticism that this reveals the absence of the other in Kierkegaardian love, the paper argues that, on the contrary, it shows how Kierkegaard conceives the self as inseparable from the core relationships of love that, despite of death, constitute it as the self that it is.


2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Muhammad Adek ◽  
Lilia Zahra Asifa

Indonesia is one of the countries that has implemented a bilingual education program through English lessons since entry level. Therefore, this study aims to describe the effect of bilingual education on children’s language used. The object of research is a novel entitled 25 Beautiful Friendship by Annisa Zhahrotushama Balqis. Data description is managed by showing facts related to the influence of bilingualism (foreign language) on the language used by the author in her novel, such as giving names of titles, characters, places, food items, events and others. Based on the findings and results of the analysis above, it can be concluded that the massive teaching of foreign languages such as English into basic-level education has a significant impact on the way children convey their feelings and experiences in verbal communication.


Author(s):  
Feng Zhu

This paper aims to critically introduce the applicability of Foucault’s late work, on the practices of the self, to the scholarship of contemporary computer games. I argue that the gameplay tasks that we set ourselves, and the patterns of action that they produce, can be understood as a form of ‘work on the self’, and that this work is ambivalent between, on the one hand, an aesthetic transformation of the self – as articulated by Foucault in relation to the care or practices of the self – in which we break from the dominant subjectivities imposed upon us, and on the other, a closer tethering of ourselves through our own playful impulses, to a neoliberal subjectivity centred around instrumentally-driven selfimprovement. Game studies’ concern with the effects that computer games have on us stands to gain from an examination of Foucault’s late work for the purposes of analysing and disambiguating between the nature of the transformations at stake. Further, Foucault’s tripartite analysis of ‘power-knowledge-subject’, which might be applied here as ‘game-discourse-player’, foregrounds the imbrication of our gameplay practices – the extent to which they are due to us and the way in which our own volitions make us subject to power, which is particularly pertinent in the domain of play.


2020 ◽  
Vol 18 (1) ◽  
pp. 25-38
Author(s):  
Ali Rıza Taşkale ◽  
Erdoğan H. Şima

Abstract Caught between the seemingly contradictory imageries of particularity and universality, 'European identity' could in fact be presumed but as a shorthand for ontological anxiety. The ('euro-') centric ontology that it denotes is marked by an ongoing ambivalence that both recoils from and accepts the superfluousness of boundaries. The obverse of this ambivalent concern with boundaries, we suggest, are the narrative efforts to consign it to the singular agency of the 'impossible' boundary crossing. Cinematographically speaking, the otherwise mute ontological anxiety is contained in the precariousness of the figures of colonizer and migrant. The way a 'European' cinema relates to these figures becomes all the more significant where 'Europe' denotes a challenging relationship, and not a 'thing'. It is in view of the ways in which they respond to this challenge that we examine Zama (Martel, 2017) and The Other Side of Hope (Kaurismäki, 2017). The focus, in other words, is on what nevertheless escapes their efforts: while Zama's out-of-place 'colonizer' obscures the inherent placelessness of colonial agency, Hope's symbiotic relationship between the self and the other withholds the reversibility of the 'self/other' dualism. In the instrumental visibility of their singular figures, we hope to show, both films contribute to the incidental visibility of the 'European' claim to transcend its own dualisms. The figures of colonizer and migrant are in fact the relatively visible symptoms of a cinematic labour whose ambivalences remain otherwise invisible.


2010 ◽  
Vol 37 (1) ◽  
pp. 121-140 ◽  
Author(s):  
VASSILIOS PAIPAIS

AbstractThis article is principally concerned with the way some sophisticated critical approaches in International Relations (IR) tend to compromise their critical edge in their engagement with the self/other problematique. Critical approaches that understand critique as total non-violence towards, or unreflective affirmation of, alterity risk falling back into precritical paths. That is, either a particularistic, assimilative universalism with pretensions of true universality or a radical incommensurability and the impossibility of communication with the other. This is what this article understands as the paradox of the politics of critique. Instead, what is more important than seeking a final overcoming or dismissal of the self/other opposition is to gain the insight that it is the perpetual striving to preserve the tension and ambivalence between self and other that rescues both critique's authority and function.


Neofilolog ◽  
2018 ◽  
pp. 29-43
Author(s):  
Maciej Smuk

Beliefs reflect the way we think about different issues, attitudes and behaviours. Many of them are wrong, or – at best – simplified. Beliefs also relate to the didactics of foreign languages. This paper discusses the qualities, sources and consequences of these beliefs and presents the results of research conducted on a group of 434 students regarding beliefs among other individual variables and the process of learning a foreign language.


Author(s):  
Obododimma Oha

Many African writers have been very critical of Europe in their works, especially in relation to racism and the experience of colonization. Yet, with the conditions in African countries becoming unfriendly to the careers of these writers, many of them have had to seek refuge in Europe. The New European context of African writing (which means an entry into the space of the Other) raises a number of issues about literary style in the exilic/migrant text, especially with regard to the use of literature as a means of recreating the self and articulating the way the self experiences a new cultural space. To what extent does this entry into the space of the Other imply dialogism and transformation? The present paper discusses the stylistic and discourse patterns utilized by the Nigerian poet, Uche Nduka, who has been in self-exile in Germany, in his The Bremen Poems. It analyses the images that are enlisted in the textual politics of re/identification in the poems, especially in the articulation of Europe/Germany as a productive space. It analyses the images that are enlisted in the textual politics of re/identification in the poems, especially in the articulation of Europe/Germany as a productive space.


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