THE ATTITUDE OF GENERATION Y STUDENTS TO THEIR JOINT STUDY PROGRAMME. QUALITY ASSESSMENT
Students from Generation Y are already studying or choosing a profession, and their choice is mainly determined by their lifestyle, as they seek jobs which provide joy and are not just a source of money. Generation Y put great demands on the quality of their chosen study programme. The purpose of this research is to reveal how the joint study programme students who belong to Generation Y assess their experience in terms of quality of their studies as a service. The article discusses the concept of quality of studies as a service; provides the theoretical aspects of the study service quality assessment in a higher education institution; presents a carried out experienced quality assessment on a joint study programme as a service from the point of view of the Generation Y students; and provides recommendations for improving the quality of studies as a service from the point of view of the Generation Y students.