scholarly journals PRICING MODELS IN A CAPTIVE MARKET: A CASE STUDY OF LCC DORMITORIES

2017 ◽  
Vol 5 ◽  
pp. 389-395
Author(s):  
Dragomir Popov ◽  
Femi Odebiyi
Keyword(s):  
Online Survey ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Pricing Models ◽  
International University ◽  
A La Carte Pricing ◽  
Academic Year ◽  
Limited Choice ◽  
A La Carte

The purpose of this study is to identify the residents’ preference among three pricing strategies: a la carte pricing strategy, limited choice pricing strategy, and bundled pricing strategy. The study analyzes the correlation between the year of study of the dormitory residents and the preferred pricing strategy. It uses an online survey for LCC International University students who were enrolled for the 2015-2016 academic year. A fixed choice set analysis is performed to analyze 126 valid responses. The results show that 42.4% of the respondents prefer an a la carte pricing strategy, contrary to the currently limited choice pricing strategy employed by LCC residency halls. Additionally, the study finds out that the residents are more likely to switch their preference from a bundled pricing strategy to an a la carte pricing strategy the higher their year of study is. Resident preferences for pricing strategies can provide dormitory operators with valuable information on establishing best pricing structures.

Pricing strategies for resort fees: consumer preferences favor simplicity

2015 ◽  
Vol 27 (5) ◽  
pp. 790-809 ◽  
Author(s):  
Toni Repetti ◽  
Susan Roe ◽  
Amy Gregory
Keyword(s):  
Conjoint Analysis ◽  
Online Survey ◽  
Consumer Preferences ◽  
Pricing Strategies ◽  
Content Type ◽  
Partitioned Pricing ◽  
Pricing Research ◽  
A La Carte Pricing ◽  
Limited Choice ◽  
Mandatory Fees

Purpose – The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee. Design/methodology/approach – An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys. Findings – Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee. Practical implications – Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees. Originality/value – This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.

scholarly journals Pricing Strategies Evaluation in Radio Industry’s Firm (Case Study at PT XYZ)

2021 ◽  
Vol 4 (4) ◽  
pp. 299
Author(s):  
Halimatussakdiah Halimatussakdiah
Keyword(s):  
Qualitative Research ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Target Costing ◽  
Know How

The purpose of this study is to classify costs that an be included in the calculation of production using target costing precisely and determine the pricing strategy and the price that should be set by PT XYZ. The method used is qualitative research. This study concludes that the use of pricing strategies implemented by PT XYZ is inefficient, because in determining product prices, PT XYZ didn’t use target costing calculations, so the company doesn’t know how much costs must be spent to produce or run their services. By using target costing and target pricing, the company can make cost adjustments in order to remain competitive in the market. Furthermore, in determining the price, the company must decipher costs are incurred to run a service. The use of the most appropriate pricing strategy in determining new advertising prices in the industry is to use cost-based pricing. But if the company has already prices set, then it’s best for company to use customer’s value based pricing.

scholarly journals Towards a Profitable Pricing Strategy for Rural Women Indigenous Chicken Breeders: A Case of Rural Village in Zimbabwe

2020 ◽  
Vol 12 (4(J)) ◽  
pp. 23-33
Author(s):  
Gwendoline Vusumuzi Nani ◽  
Casper Ronney
Keyword(s):  
Rural Women ◽  
Poverty Reduction ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Indigenous Chicken ◽  
Face To Face ◽  
Case Study Design ◽  
Rural Village ◽  
Indigenous Chickens

Indigenous chickens contribute towards poverty reduction, income generation and economic empowerment of rural women. In this regard, employment of a profitable pricing strategy in selling the indigenous chickens becomes fundamental. This study sought to find out the pricing strategies used by rural women indigenous chicken breeders in one purposively selected village in Zimbabwe. An interpretivist paradigm, a qualitative approach and a case study design were employed to examine the issue under review. Seventeen rural women indigenous chicken breeders were key informants. Data collected using semi structured questionnaires and face to face interviews was analysed to discern themes. Results revealed that rural women indigenous chicken breeders did not apply any pricing strategies when selling their chickens. Prices were approximated based on mainly the weight of the chickens. The study concluded that rural women indigenous chicken breeders were ignorant of pricing strategies and factors to consider when determining, prices for their chickens. Further to that, ignorance of appropriate pricing strategies exposed rural women indigenous chicken breeders to exploitation and loss of revenue. In light of this, the study recommended that workshops be conducted by personnel with an accounting background, to train rural women indigenous chicken breeders on the factors to consider in determining profitable prices for their indigenous chickens. The contribution of this study lies in the development of a framework of factors which rural women indigenous chicken breeders could use as a reference point when determining prices for their indigenous chickens.

scholarly journals The Effect of Geographic Constraints on the Academic Achievement of Students at King Saud University Using GIS Techniques: A Case Study

2019 ◽  
Vol 9 (3) ◽  
pp. 5
Author(s):  
Mofareh Qoradi
Keyword(s):  
Academic Achievement ◽  
Extracurricular Activities ◽  
Online Survey ◽  
Working Hours ◽  
Learning Achievement ◽  
King Saud University ◽  
Delay Times ◽  
The University ◽  
Academic Year

This research studied the effect geographic constraints of students' daily journey to King Saud University (KSU) on their learning achievement, their participation in extracurricular activities, and their visit of the university library. The data was collected from a random sample of KSU students that consisted of 854 students via an online survey during the academic year 2016.  The technologies of geographic information systems have been employed to build a spatial model to measure the distance and taken time for the daily student drive from their houses to the university.  30% of the students’ houses are at a 20 km distance from KSU, 35% of the students need about 40 minutes to arrive at the university, and 8% who need about one hour to arrive. Since Riyadh is urbanized, high in population density, and has a lot of traffic, theses distances and time students spend in their daily drives to the university are causing stress and exhaustion and affect students' academic achievement. 68.42% of students indicated that the location of their homes affects their learning achievement and 63.95% answered that it affects their attendance of activities in the university. Regarding visiting the library, about 58.16 responded that location of their homes affects library visits. The study clarified that there is a negative correlation between the students’ delay times and their academic rate, in other words as the delay times increase, students GPAs decline and subsequently, their academic achievement is less. Finally, the study suggested to specifying and rescheduling the work times for employees and students in Riyadh to reduce the daily drive times, the environmental pollution, and economic depreciation and help increase students' academic achievement by delaying the official working hours for Higher Education institutions by an hour; to start at 9.00 a.m. instead 8.00 a.m. as is currently the case.

scholarly journals FACTORS INFLUENCING TEENAGER'S MOTIVATION IN LEARNING ENGLISH IN UZBEKISTAN – A CASE STUDY OF WESTMINSTER INTERNATIONAL UNIVERSITY IN TASHKENT, PRE-FOUNDATION COURSE

2021 ◽  
Vol 5 (5) ◽  
Author(s):  
Nigora Mamadaminova ◽  
Sabina Khadjikhanova
Keyword(s):  
Foreign Language ◽  
Teaching Methods ◽  
Online Survey ◽  
English Language ◽  
Language Understanding ◽  
Personal Attitude ◽  
Study Results ◽  
International University

Motivation carries a key role while learning a foreign language. Understanding the motivators and factors which impact students’ motivation would help to improve the quality of the lessons. Thus, this study aims to identify the main motivator in acquiring the English language among teenage students at the Pre-Foundation course of Westminster International University in Tashkent. The research also finds out general impressions of students towards their teachers, parents, and group mates at the course. Quantitative type of research was implemented. The questionnaire was designed and the teenage students of the Course for Pre-Foundation Studies were invited to complete online survey. The methodology of the study was adopted from Abdul Rahman H., et al (2017) and modified appropriately. According to the current study results, teachers are the motivators with prevalent influence on teenage students’ learning, whereas personal attitude and peers also had enormous impact in studying English language. The results of the research can be implied to develop or upgrade teaching methods and improve conditions at the educational centers, private or public secondary schools and lyceums. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Comparing respondents who passed versus failed an Instructional Manipulation Check: A case study about support for climate change policies

2021 ◽  
Vol 63 (4) ◽  
pp. 408-415
Author(s):  
Maria Rubio Juan ◽  
Melanie Revilla
Keyword(s):  
Climate Change ◽  
External Validity ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Manipulation Check ◽  
Climate Change Policies ◽  
Instructional Manipulation ◽  
Using Data

The presence of satisficers among survey respondents threatens survey data quality. To identify such respondents, Oppenheimer et al. developed the Instructional Manipulation Check (IMC), which has been used as a tool to exclude observations from the analyses. However, this practice has raised concerns regarding its effects on the external validity and the substantive conclusions of studies excluding respondents who fail an IMC. Thus, more research on the differences between respondents who pass versus fail an IMC regarding sociodemographic and attitudinal variables is needed. This study compares respondents who passed versus failed an IMC both for descriptive and causal analyses based on structural equation modeling (SEM) using data from an online survey implemented in Spain in 2019. These data were analyzed by Rubio Juan and Revilla without taking into account the results of the IMC. We find that those who passed the IMC do differ significantly from those who failed for two sociodemographic and five attitudinal variables, out of 18 variables compared. Moreover, in terms of substantive conclusions, differences between those who passed and failed the IMC vary depending on the specific variables under study.

Do different types of organizational trust matter to employees’ commitment? A case study from Oman

2020 ◽  
pp. 1-11
Author(s):  
Moaz Gharib ◽  
Kamaal Allil ◽  
Omar Durrah ◽  
Mohammed Alsatouf
Keyword(s):  
Online Survey ◽  
Employee Commitment ◽  
Decision Makers ◽  
Design Strategies ◽  
Food Sector ◽  
Final Sample ◽  
Organisational Trust ◽  
Positive Effect ◽  
Practical Implications

PURPOSE: Trust is vital to all positive relationships. This empirical study explores the effect of three facets of organisational trust (trust in supervisors, in co-workers and in the organisation) on employee commitment in Salalah Mills Co. in the food industry in the Sultanate of Oman. METHODOLOGY: Data were collected via an online survey sent to all employees working in Salalah Mills Co., Oman. The final sample consisting of 102 responses with a response rate of 54 percent were analysed using multiple regression analysis. RESULTS: The findings revealed that two facets of organisational trust (trust in co-workers and trust in supervisors) were found to have a significant positive effect on employee commitment, while trust in the organisation was found to have no significant effect. PRACTICAL IMPLICATIONS: Trust in supervisors and trust in co-workers directly affect employee commitment. Therefore, managers should consider promoting both of these forms of trust to enhance employee commitment. VALUE: Although previous studies have examined the link between organisational trust and employee commitment, a focus on Oman and the food sector has been particularly rare, so this study offers new insights. The findings will help decision-makers on design strategies and policies to improve employee commitment through trust.

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