SEARCH ENGINE OPTIMIZATION

2015 ◽  
Vol 3 ◽  
pp. 506-510 ◽  
Author(s):  
Jakub Zilincan
Keyword(s):  
Search Engine ◽  
Research Question ◽  
Web Design ◽  
Optimization Techniques ◽  
The Internet ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
Over Time

Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.

scholarly journals Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet

2014 ◽  
Vol 5 (2) ◽  
pp. 1050 ◽  
Author(s):  
Rony Baskoro Lukito ◽  
Cahya Lukito ◽  
Deddy Arifin
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Web Design ◽  
The Internet ◽  
Internet Site ◽  
Search Engine Optimization ◽  
Internet Users ◽  
Technology Products ◽  
The World ◽  
Google Search

The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization) is an important rule that the internet site is easier to find a user with the desired keywords.

scholarly journals Search Engine Optimization with A/B Testing

2019 ◽  
Vol 8 (2) ◽  
pp. 4484-4488
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Digital Marketing ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
The World ◽  
Core Elements

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

scholarly journals Search Engine Optimization Techniques and Tools

2019 ◽  
pp. 312-316
Author(s):  
Ajitkumar Kadam
Keyword(s):  
Search Engine ◽  
Relevant Information ◽  
Optimization Techniques ◽  
The Internet ◽  
Essential Factor ◽  
Search Engine Optimization ◽  
Search Result ◽  
The World ◽  
User Friendly

Basically, the search engine is used to search for any information on the Internet. The purpose of any website or webpage is to appear on top of the search engine when any user searches for relevant information in the content on their website. There are several factors that affect website ratings and make it down in the search crawler's crop list and some websites do not even come in the top search engine list despite the best content. The art of improving website visibility is known as search engine optimization. Most of times, main focus is set on making the website as user-friendly as possible, stable, fast and secure. But when creating the website, we need to take into consideration an essential factor, which is making the world aware of their website and their content. In this paper, we will survey how various techniques optimize the search result in search engine.

scholarly journals Using the Google™ Search Engine for Health Information: Is There a Problem? Case Study: Supplements for Cancer

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hannah C Cai ◽  
Leanne E King ◽  
Johanna T Dwyer
Keyword(s):  
Health Information ◽  
Search Engine ◽  
Information Quality ◽  
Nutrition Information ◽  
High Quality ◽  
Search Results ◽  
Health And Nutrition ◽  
Quality Rating

ABSTRACT We assessed the quality of online health and nutrition information using a Google™ search on “supplements for cancer”. Search results were scored using the Health Information Quality Index (HIQI), a quality-rating tool consisting of 12 objective criteria related to website domain, lack of commercial aspects, and authoritative nature of the health and nutrition information provided. Possible scores ranged from 0 (lowest) to 12 (“perfect” or highest quality). After eliminating irrelevant results, the remaining 160 search results had median and mean scores of 8. One-quarter of the results were of high quality (score of 10–12). There was no correlation between high-quality scores and early appearance in the sequence of search results, where results are presumably more visible. Also, 496 advertisements, over twice the number of search results, appeared. We conclude that the Google™ search engine may have shortcomings when used to obtain information on dietary supplements and cancer.

scholarly journals Bibliometric Analysis of the Literature on Measuring Techniques for Manipulating Financial Statements

Risks ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 123
Author(s):  
Ioana Lavinia Safta ◽  
Andrada-Ioana Sabău (Popa) ◽  
Neli Muntean
Keyword(s):  
Bibliometric Analysis ◽  
Web Of Science ◽  
Research Question ◽  
Financial Statements ◽  
Research Papers ◽  
Creative Accounting ◽  
Measuring Techniques ◽  
Research Questions ◽  
Over Time

Creative accounting has its background since early studies in 1975, until the present time. It continues to be a subject of great interest for the companies and interested parties. Thus, the current paper will aim to answer the following proposed research questions: 1. Which are the most used methods for detecting the manipulation of financial statements in the literature? 2. Which are the terms that are most frequently encountered in the literature associated with “creative accounting? 3. Which are the journals that have the highest frequency of articles written on the topic “creative accounting”? 4. Over time, how did research evolve in the field of creative accounting? 5. Which countries are most preoccupied in publishing regarding this topic? To answer the research question 1, the models published in the literature for measuring manipulation techniques through creative accounting were reviewed and analyzed. For the remaining research questions, a bibliometric analysis for the publications in this area was performed. For collecting the sample, articles on this topic were selected from the international Web of Science database. Following this, a bibliometric analysis of the articles was performed, using the VOSviewer program. A total of 4045 publications on creative accounting were identified. Through the bibliometric analysis we have answered research question 2, by identifying the key words that have the closest proximity to creative accounting. To answer the remaining research questions, we identified the journals with the highest frequency of publication and the countries with the highest interest on the topic. It is especially important to evaluate the quality of this many research papers and to obtain valuable information.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals IMPLEMENTASI ALGORITMA GOOGLE LATENT SEMANTIC DISTANCE UNTUK EKSTRAKSI RANGKAIAN KATA KUNCI ARTIKEL JURNAL ILMIAH

2018 ◽  
Vol 2 (2) ◽  
pp. 186
Author(s):  
Novario Jaya Perdana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Semantic Distance ◽  
Relevant Information ◽  
High Accuracy ◽  
Hard Work ◽  
The Internet ◽  
Search Results ◽  
Search Result

The accuracy of search result using search engine depends on the keywords that are used. Lack of the information provided on the keywords can lead to reduced accuracy of the search result. This means searching information on the internet is a hard work. In this research, a software has been built to create document keywords sequences. The software uses Google Latent Semantic Distance which can extract relevant information from the document. The information is expressed in the form of specific words sequences which could be used as keyword recommendations in search engines. The result shows that the implementation of the method for creating document keyword recommendation achieved high accuracy and could finds the most relevant information in the top search results.

scholarly journals PENERAPAN SEO (SEARCH ENGINE OPTIMIZATION) MENGGUNAKAN TEKNIK TOGETHER IN A SINGLE CONNECTION (TSC) DALAM MENINGKATKAN KUNJUNGAN PADA SEBUAH BLOG

Compiler ◽  
2012 ◽  
Vol 1 (2) ◽  
Author(s):  
Devia Tito Setyaningsih ◽  
Hero Wintolo ◽  
Dwi Nugraheny
Keyword(s):  
Parallel Processing ◽  
Programming Languages ◽  
Search Engine ◽  
The Internet ◽  
Internet Service ◽  
Traffic System ◽  
Search Engine Optimization ◽  
The People ◽  
Processing Techniques ◽  
Text Images

One of the internet service used by the people of Indonesia is a blog that can be accessed via http://blogspot.com or http://wordpress.com and others. Everyone can use this medium for the purpose of publication of information in the form of text, images, sounds, or video without having to master web programming languages. One of the obstacles a person who has a blog is a way of increasing number of visitors to his blog. In order for many visitors the blog owner needs to understand about SEO (Search Engine Optimization).To allow users to blog in increasing the number of visitors and ranking his blog, they invented a system that utilizes parallel processing techniques and create a new method, named TSC (Together in a Single Connection) to increase the number of visitors, number of pages viewed and ranking.Increase blog traffic system based on parallel processing can improve the effectiveness in increasing traffic to a blog. With this system the blog owner is expected to be easier to rise to visit his blog.

Spatio-Temporal Based Personalization for Mobile Search

2012 ◽  
pp. 386-409 ◽  
Author(s):  
Ourdia Bouidghaghen ◽  
Lynda Tamine
Keyword(s):  
Information Retrieval ◽  
Contextual Information ◽  
The Internet ◽  
Search Results ◽  
Search Result ◽  
Retrieval Systems ◽  
Information Retrieval Systems ◽  
Spatio Temporal ◽  
Mobile Context

The explosion of the information available on the Internet has made traditional information retrieval systems, characterized by one size fits all approaches, less effective. Indeed, users are overwhelmed by the information delivered by such systems in response to their queries, particularly when the latter are ambiguous. In order to tackle this problem, the state-of-the-art reveals that there is a growing interest towards contextual information retrieval (CIR) which relies on various sources of evidence issued from the user’s search background and environment, in order to improve the retrieval accuracy. This chapter focuses on mobile context, highlights challenges they present for IR, and gives an overview of CIR approaches applied in this environment. Then, the authors present an approach to personalize search results for mobile users by exploiting both cognitive and spatio-temporal contexts. The experimental evaluation undertaken in front of Yahoo search shows that the approach improves the quality of top search result lists and enhances search result precision.

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