scholarly journals Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services

2010 ◽  
Vol 2 (3) ◽  
pp. 154-166 ◽  
Author(s):  
Maha Mourad ◽  
Christine Ennew ◽  
Wael Kortam
Keyword(s):  
Higher Education ◽  
Education Services ◽  
Corporate Brands ◽  
Marketing Higher Education

Hedonic and utilitarian value: the role of shared responsibility in higher education services

2019 ◽  
Vol 29 (1) ◽  
pp. 134-152 ◽  
Author(s):  
Joanne T. Cao ◽  
Jamye Foster ◽  
Gallayanee Yaoyuneyong ◽  
Nina Krey
Keyword(s):  
Higher Education ◽  
Shared Responsibility ◽  
Education Services ◽  
Utilitarian Value

scholarly journals ROLE OF REFERENCE GROUP IN WINNING BANTEN HIGHER EDUCATION SERVICE MARKET

2018 ◽  
Vol 2 (2) ◽  
pp. 80
Author(s):  
Diqbal Satyanegara ◽  
Muhammad Johan Widikusyanto
Keyword(s):  
Higher Education ◽  
Reference Group ◽  
Educational Services ◽  
Target Market ◽  
Reference Groups ◽  
Prospective Students ◽  
Service Market ◽  
Education Services ◽  
Prospective Student

The competitive conditions in the market of higher education services encourage every college in Banten to be able to retain students and acquire new students every year. The decision of the prospective student in determining the college of his choice is very important for the sustainability of every college in Banten. Understanding the factors that influence the prospective student's decision is expected to increase the competitive advantage of Banten college so as to win the target market. The purpose of this study is to test the model that explains the effect of education services and reference groups on the decision of prospective students in choosing a college. In addition, this study also aims to examine the role of mediation of reference groups that mediate the influence of educational services on the decision of prospective students in choosing a college. Survey research design is used to obtain data to be analyzed using SEM with the help of AMOS software. Questionnaires were distributed to 418 students from high school and vocational schools, both public and private in Banten. The SEM estimation results indicate that Service and Reference Group directly influence the decision of prospective students in choosing a college to continue their studies. In addition, the reference group proved to mediate the influence of the Services on the Decision of the Student Candidate. Thus, the reference group has an important role for the Education Services in determining the decision of the prospective student. Marketing communications should be directed in addition to the target market itself, but also to reference groups with positioning as distinct and superior educational services.

scholarly journals The Intention to Enroll among Students of Private Higher Learning Institutions

2019 ◽  
Author(s):  
Nazlan Mohamed Nazidin ◽  
Ishak Ismail ◽  
Hasnah Haron
Keyword(s):  
Higher Education ◽  
Higher Learning ◽  
Ministry Of Education ◽  
Complex Situation ◽  
Education Services ◽  
Education Hub ◽  
Promotional Efforts ◽  
Conceptual Paper ◽  
Learning Institutions

Higher education hub in Malaysia has become intense in the form of competition. Private Higher Learning Institutions (HLIs) has to work harder to win the competition between the education services in the marketplace. Thus, with the total numbers of Private HLI and programmes available for choice, it is a complex situation to investigate the way students select Private HLI. Due to that, it is a key issue for Private HLI owners to understand what are the determinant factors that influence the students’ intention to enroll in Private HLI. This conceptual paper discusses the influence of promotional efforts, the role of family and attitude on the intention to enroll in private HLIs. Theory of Reason Action is used as the underpinning theory for this conceptual paper. The outcome of this study from the findings will be able to assist Ministry of Education and Private HLIs on how to increase the enrolment of Private HLIs and thus to assist them on how to meet the objective of the Malaysian Education Blueprint 2015-2025.

scholarly journals THE ANTHROPOLOGICAL PRINCIPLE OF THE IDEA OF A TRANSNATIONAL UNIVERSITY

2021 ◽  
Vol 2 (18) ◽  
pp. 113-120
Author(s):  
P.Yu. Demenchuk ◽  
Keyword(s):  
Higher Education ◽  
Educational Activity ◽  
Scientific Methods ◽  
Education Services ◽  
National University ◽  
The University ◽  
Idea Of The University

The article examines globalization in the sector of education services and social and anthropological changes caused by it. The author proves the thesis that the national university transforms into the transnational one and estimates the role of anthropological dimension of the idea of the university in this process. The objective of the article is to discover the dialectical character of globalization in sphere of higher education and its influence on society and human. The main scientific methods of work: the historicalphilosophical and the philosophical-anthropological approaches. In summary, the author asserts about the change of the image of a person in the idea of the university, the transition to greater freedom and pluralism of meanings and goals of educational activity.

scholarly journals Role of stakeholders leading to development of higher education services

2017 ◽  
Vol 9 (3) ◽  
pp. 63-75 ◽  
Author(s):  
Rimvydas Labanauskis ◽  
Romualdas Ginevičius
Keyword(s):  
Higher Education ◽  
Analytical Approach ◽  
Education Institution ◽  
Management Systems ◽  
Quality Management Systems ◽  
Education Services ◽  
Wide Range ◽  
The Subject ◽  
Cause And Effect Diagram

Abstract In this article, a higher education institution (HEI) is analysed as an organisation performing under change conditions. In this context, needs and expectations of a wide range of university stakeholders are analysed. The aim of this article is to indicate the roles of stakeholders leading to the development of an HEI. Although Ishikawa’s cause-and-effect diagram is used when identifying possible causes of a problem, it can also be seen as a method that allows splitting the subject into separate parts, which are causally interrelated. During the research of the activity fields of the HEI and the boundaries related to its surrounding groups, the connections between different groups, their interests and expectations towards the activities of the HEI were determined. The article is prepared using the theoretical-analytical approach. It contains the analysis of the literature on HEI stakeholders, quality management systems and issues concerning the organisational development. The conclusions include insights and suggestions for further research on the ways an HEI can correspond to the needs of stakeholders.

THE ROLE OF A HIGHER EDUCATION DIPLOMA IN THE PROFESSIONAL CAREER OF THE SPECIALIST IN THE FUTURE

2020 ◽  
Vol 3 (1) ◽  
pp. 456-466
Author(s):  
Kateryna Kolesnikova ◽  
Dmytro Lukianov ◽  
Tatyana Olekh
Keyword(s):  
Higher Education ◽  
Professional Career ◽  
The Future

FAITH–BASED COMMUNITIES AND POLITICS IN DULLSTROOM-EMNOTWENI: LOCAL STORIES OF IDENTITY

2016 ◽  
Vol 1 (1) ◽  
pp. 45-57 ◽  
Author(s):  
Christina Landman
Keyword(s):  
Higher Education ◽  
Service Delivery ◽  
Special Focus ◽  
Traditional Role ◽  
Cultural Conflicts ◽  
Local Identities ◽  
Political Interests ◽  
Local Municipality ◽  
The Face

A majority of the black community of Dullstroom-Emnotweni in the Mpumalanga highveld in the east of South Africa trace their descent back to the southern Ndebele of the so-called ‘Mapoch Gronden’, who lost their land in the 1880s to become farm workers on their own land. A hundred years later, in 1980, descendants of the ‘Mapoggers’ settled in the newly built ‘township’ of Dullstroom, called Sakhelwe, finding jobs on the railways or as domestic workers. Oral interviews with the inhabitants of Sakhelwe – a name eventually abandoned in favour of Dullstroom- Emnotweni – testify to histories of transition from landowner to farmworker to unskilled labourer. The stories also highlight cultural conflicts between people of Ndebele, Pedi and Swazi descent and the influence of decades of subordination on local identities. Research projects conducted in this and the wider area of the eMakhazeni Local Municipality reveal the struggle to maintain religious, gender and youth identities in the face of competing political interests. Service delivery, higher education, space for women and the role of faith-based organisations in particular seem to be sites of contestation. Churches and their role in development and transformation, where they compete with political parties and state institutions, are the special focus of this study. They attempt to remain free from party politics, but are nevertheless co-opted into contra-culturing the lack of service delivery, poor standards of higher education and inadequate space for women, which are outside their traditional role of sustaining an oppressed community.

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