Can Financial Markets Inform Operational Improvement Efforts? Evidence from the Airline Industry

2013 ◽  
Vol 15 (3) ◽  
pp. 405-422 ◽  
Author(s):  
Kamalini Ramdas ◽  
Jonathan Williams ◽  
Marc Lipson
Author(s):  
Min Shi ◽  
Wei Yu

Pricing strategy is expected to impose profound impacts on a firm’s cash flow and default risk. However, little research has been done to examine its direct impacts on financial markets. Applying event study methodology on the airline industry data, this paper aims to fill this gap by investigating whether and how corporate bond value is affected by pricing cut events in the airline industry in various time windows. The authors’ empirical results find significant positive abnormal bond returns in the announcement month. However, the price effect becomes insignificant and vanishes in the following months. By integrating financial market and marketing behavior analysis, this paper provides managerial insights for both marketing managers and corporate bond investors.


Author(s):  
Jakob de Haan ◽  
Sander Oosterloo ◽  
Dirk Schoenmaker

Author(s):  
Marek Capinski ◽  
Ekkehard Kopp

Author(s):  
Jakob de Haan ◽  
Sander Oosterloo ◽  
Dirk Schoenmaker

1998 ◽  
Vol 77 (5) ◽  
pp. 1353-1356
Author(s):  
Rosario N. Mantegna, H. Eugene Stanley

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