Doing Well by Making Well: The Impact of Corporate Wellness Programs on Employee Productivity

2018 ◽  
Vol 64 (11) ◽  
pp. 4967-4987 ◽  
Author(s):  
Timothy Gubler ◽  
Ian Larkin ◽  
Lamar Pierce
Keyword(s):  
Wellness Programs ◽  
Employee Productivity ◽  
Corporate Wellness Programs ◽  
Corporate Wellness ◽  
The Impact

Wellness marketing in the corporate context

2020 ◽  
Vol 14 (2) ◽  
pp. 273-288
Author(s):  
Faith Bontrager ◽  
Kimball P. Marshall
Keyword(s):  
Health Care ◽  
Best Practices ◽  
Wellness Programs ◽  
Internal Marketing ◽  
Content Type ◽  
Healthy Behaviors ◽  
Corporate Wellness Programs ◽  
Corporate Wellness ◽  
Care Costs

Purpose This paper aims to provide a literature review of corporate wellness programs to develop recommendations for effective internal marketing of healthy behaviors in work environments. Design/methodology/approach A review of research literature published since 2000 addresses corporate wellness programs’ justifications and best program design practices. Findings Corporate and employee benefits documented in the literature are reviewed and best practices from published literature are identified to guide the design of wellness programs. These include framing clear messages, alignment of corporate culture and business strategy with wellness program goals, senior leader support, clear objectives and evaluation, incorporation of peer support and enjoyable activities, utilization of effective priming for healthy choices and consideration of legal and ethical incentives. Research limitations/implications Further research is needed, including how to frame messages for diverse work groups, how to carry out effective program assessments, what types of marketing appeals are effective, what wellness activities lead to healthy behavior change and how is increased employee productivity related to quality of life. Additional questions include how priming encourages healthy behaviors, what promotes healthy workplace cultures and what social marketing appeals promote healthy behaviors. Practical implications Senior managers can implement findings to create effective wellness programs benefiting employees and firms through improved employee health and productivity and reduced corporate health-care costs. Social implications Effective wellness programs reduce overall health-care costs for society and provide improved participants’ quality of work, personal and family life. Originality/value This research uniquely applies internal marketing, social marketing and marketing exchange concepts to best practices from the wellness literature and applies these to recommendations for effective corporate-based wellness programs.

scholarly journals The Economic Impact of Corporate Wellness Programs

AAOHN Journal ◽  
1995 ◽  
Vol 43 (4) ◽  
pp. 203-210 ◽  
Author(s):  
David J. Anspaugh ◽  
Susan Hunter ◽  
Janene Mosley
Keyword(s):  
Economic Impact ◽  
Wellness Programs ◽  
Corporate Wellness Programs ◽  
Corporate Wellness

Corporate Wellness Programs: Promoting a Healthy Workforce

2018 ◽  
pp. 15-24
Author(s):  
Kristin Dessie Zacharias ◽  
Nivvy Hundal ◽  
Shubha Kumar ◽  
Luz Myriam Reynales Shigematsu ◽  
Deepika Bahl ◽  
...  
Keyword(s):  
Wellness Programs ◽  
Corporate Wellness Programs ◽  
Corporate Wellness
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