Mobile Ecosystem Transformation: From CSP to DSP

2019 ◽  
Keyword(s):  
Mobile Ecosystem ◽  
Ecosystem Transformation

Behavioural Targeting in the Mobile Ecosystem

2016 ◽  
pp. 44-57
Author(s):  
José Luis Gómez-Barroso ◽  
Juan Ángel Ruiz
Keyword(s):  
Business Model ◽  
Personal Information ◽  
Personal Data ◽  
Intangible Asset ◽  
Mobile Environment ◽  
Comprehensive Description ◽  
Targeted Advertising ◽  
Mobile Ecosystem ◽  
Target Markets

Personal information is a key intangible asset for companies. In particular, for those companies that collect personal data to attract advertisers through being a channel to reach their target markets, i.e., through offering targeted advertising. A universe of always located and always connected potential consumers enhance the potential of behavioural targeting, which is seen as the business model on which the success of new mobile content, applications and services relies. This chapter aims to explain the implications of the use of behavioural targeting within the mobile environment. It provides an overview of the exploitation of personal data, a comprehensive description of the behavioural targeting ecosystem, and a view of the promises and pitfalls associated to the rise of mobility.

scholarly journals Dung in the dumps: what we can learn from multi-proxy studies of archaeological dung pellets

2020 ◽  
Author(s):  
Daniel Fuks ◽  
Zachary C. Dunseth
Keyword(s):  
Deposition Time ◽  
Chemical Methods ◽  
Unit Of Analysis ◽  
Plant Remains ◽  
Ecosystem Transformation ◽  
Spatio Temporal ◽  
Archaeological Sediments

AbstractA key question in archaeobotany concerns the role of herbivore dung in contributing plant remains to archaeobotanical assemblages. This issue has been discussed for at least 40 years and has motivated several archaeobotanical studies on identifying dung-derived deposition of plant remains. Meanwhile, microarchaeological methods have developed and continue to be developed for detecting dung in archaeological sediments, and multi-proxy methodologies are being used to study the botanical components of dung-associated sediments. Combining these approaches, the authors recently led a study incorporating different botanical proxies (seeds, pollen, phytoliths) with geoarchaeological sedimentary analysis to compare dung pellets and associated sediments. This approach presents a new way to gauge the contribution of dung-derived plant remains in archaeobotanical assemblages, which is further explored in this follow-up paper. The present paper further highlights how multi-proxy archaeobotanical investigation of individual dung pellets can provide information on seasonality, grazing range and herding practices. Their short production and deposition time make herbivore dung pellets time capsules of agropastoral activity, a useful spatio-temporal unit of analysis, and even a type of archaeological context in their own right. Adding different biomolecular and chemical methods to future multi-proxy archaeobotanical investigation of herbivore dung will produce invaluable high-resolution reconstructions of dung microbiomes. Ultimately, unpacking the contents of ancient dung pellets will inform on the species, physical characteristics, diet, niche, and disease agents of the ancient pellets’ producers. Expanded datasets of such dung-derived information will contribute significantly to the study of ecosystem transformation as well as the long-term development of agriculture and pastoralism.

The Role of Developer Multi-homing and Keystone Developers in Mobile Ecosystem Competition

2015 ◽  
Vol 2015 (1) ◽  
pp. 14157 ◽  
Author(s):  
Sami Hyrynsalmi ◽  
Arho Suominen ◽  
Matti Mäntymäki
Keyword(s):  
Mobile Ecosystem

scholarly journals Ecosystem transformation by emerging infectious disease: loss of large tanoak from California forests

2012 ◽  
Vol 100 (3) ◽  
pp. 712-722 ◽  
Author(s):  
Richard C. Cobb ◽  
João A. N. Filipe ◽  
Ross K. Meentemeyer ◽  
Christopher A. Gilligan ◽  
David M. Rizzo
Keyword(s):  
Infectious Disease ◽  
Emerging Infectious Disease ◽  
Ecosystem Transformation

Managing Identity Tensions during Mobile Ecosystem Evolution

2015 ◽  
Vol 30 (3) ◽  
pp. 229-244 ◽  
Author(s):  
Rikard Lindgren ◽  
Owen Eriksson ◽  
Kalle Lyytinen
Keyword(s):  
Service Provider ◽  
Information Service ◽  
Traffic Information ◽  
Future Research ◽  
Longitudinal Case Study ◽  
Digital Service ◽  
Effective Strategies ◽  
Ecosystem Evolution ◽  
Mobile Ecosystem ◽  
Service Ecosystem

The idea of an ecosystem suggests a holistic framing of how heterogeneous actors relate to one another and of the dynamics of their relationships. Because of the dynamics some relationships will become uncertain, posing significant challenge to the identity of participating organizations. Unfortunately, the Information Systems (IS) literature has not examined how organizations develop and negotiate their identities during ecosystem evolution. We fill this void by exploring identity challenges that Swedish Road Administration (SRA) faced while implementing the Radio Data System – Traffic Message Channel (RDS – TMC) traffic information service. Through a longitudinal case study we follow how SRA's inherited expectations, guiding norms, and standards of sense-giving about its identity prevented it from becoming a flexible service provider within an emerging mobile ecosystem. We record a constant clash – the identity tension – between the old inherited identity of a public road administrator and the aspiring new identity of a digital service provider. To enact a successful identity change, SRA had to engage in a series of change episodes whereby it deliberately implemented new routines that forged novel relationships with actors within the ecosystem. This permitted SRA to gradually align its identity to the evolving needs of the RDS-TMC service ecosystem. Our findings suggest that deliberate attempts to implement innovative mobile services – especially those involving public-private partnerships – trigger intriguing identity ambiguities and role dilemmas, and future research should therefore focus on effective strategies to identify, manage, and resolve inherent identity tensions.

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