scholarly journals The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments

2020 ◽  
Vol 31 (4) ◽  
pp. 1337-1360
Author(s):  
Miguel Godinho de Matos ◽  
Pedro Ferreira
Keyword(s):  
Field Experiments ◽  
Video On Demand ◽  
Control Group ◽  
Random Set ◽  
Randomized Experiments ◽  
Short Term ◽  
On Demand ◽  
Negative Effect ◽  
Tv Shows ◽  
Supply Costs

We analyze outcomes of two randomized field experiments to study the effect of binge-watching on subscription to video on demand. In both cases, we offered access to subscription video on demand (SVoD) to a random set of households for several weeks and used another random set of households as control group. In both cases, we find that the households induced to binge-watch TV shows are less likely to pay for SVoD after the free trials. Our results suggest that induced binge-watchers deplete the content of interest to them very quickly, which reduces their short-term willingness to pay for SVoD. We also show that carefully crafted recommendation reminders aimed at widening the preferences of consumers for content offset the negative effect of binge-watching and lessen the concerns of binge-watchers with lack of content refresh, and thus these reminders may help content providers manage supply costs, which may otherwise become prohibitive with frequent updates to SVoD catalogs.

scholarly journals Effect of Paired Associative Stimulation on Corticomotor Excitability in Chronic Smokers

2019 ◽  
Vol 9 (3) ◽  
pp. 62 ◽  
Author(s):  
Andrew Lavender ◽  
Hiroki Obata ◽  
Noritaka Kawashima ◽  
Kimitaka Nakazawa
Keyword(s):  
Motor Learning ◽  
Cortical Excitability ◽  
Motor Evoked Potential ◽  
Silent Period ◽  
Single Pulse ◽  
Control Group ◽  
Short Term ◽  
Paired Associative Stimulation ◽  
Negative Effect ◽  
Chronic Smoking

Chronic smoking has been shown to have deleterious effects on brain function and is an important risk factor for ischemic stroke. Reduced cortical excitability has been shown among chronic smokers compared with non-smokers to have a long-term effect and so far no study has assessed the effect of smoking on short-term motor learning. Paired associative stimulation (PAS) is a commonly used method for inducing changes in excitability of the motor cortex (M1) in a way that simulates short-term motor learning. This study employed PAS to investigate the effect of chronic cigarette smoking on plasticity of M1. Stimulator output required to elicit a motor-evoked potential (MEP) of approximately 1 mV was similar between the groups prior to PAS. MEP response to single pulse stimuli increased in the control group and remained above baseline level for at least 30 min after the intervention, but not in the smokers who showed no significant increase in MEP size. The silent period was similar between groups at all time points of the experiment. This study suggests that chronic smoking may have a negative effect on the response to PAS and infers that chronic smoking may have a deleterious effect on the adaptability of M1.

scholarly journals KOMUNIKASI PEMASARAN LAYANAN VIDEO STREAMING DAN ON DEMAND MNC GROUP (STUDI KASUS: APLIKASI RCTI+)

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Rizky Ramadhan Putra ◽  
Zinggara Hidayat
Keyword(s):  
Video Streaming ◽  
Video On Demand ◽  
Marketing Communication ◽  
Chief Operating Officer ◽  
On Demand ◽  
Video Viewing ◽  
Streaming Services ◽  
Tv Shows ◽  
Streaming Service ◽  
Demand Service

Current TV and video viewing patterns have changed. Viewers were not completely fixated by broadcast hours and broadcast times. In the internet era, people can watch TV anytime and anywhere. Besides, we do not necessarily watch TV shows from the TV set but our smartphone or laptop gadget. Video streaming services are now increasingly popular in various circles because it can be accessed quickly, anytime, and anywhere. As a significant media business in Indonesia, MNC Group is widening its market presence by launching RCTI+ to gain a large share in digital advertising. To complement its already strong FTA position, RCTI+, a multi-application, including the streaming TV and Video on Demand service, is expected to be Indonesia's most extensive streaming service. How marketing communication in the digitization process since MNC Media must reach a new audience is the digital audience. This article will examine how MNC Media conducts communication marketing in the digitization process in its television business by building RCTI+ to reach its new audiences or digital audiences. This paper used the Descriptive Qualitative method, and this research collects data by interviewing the Chief Operating Officer and Dept. Head of Promotion RCTI+, conducting literature and document studies. Based on the research results, RCTI+ integrates its promotional pillars acquisition and retention, running simultaneously to harmonize its marketing communication.  RCTI+ strives to build a brand and profitable relationships with customers through these two pillars to create brand equity.

scholarly journals Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany

2016 ◽  
Vol 4 (3) ◽  
pp. 154-161 ◽  
Author(s):  
Lothar Mikos
Keyword(s):  
Digital Media ◽  
Video On Demand ◽  
Carrier Medium ◽  
Audience Studies ◽  
Film And Television ◽  
On Demand ◽  
Television Shows ◽  
The Future ◽  
Tv Shows ◽  
Television Market

The advancing digitalization and media convergence demands TV broadcasting companies to adjust their content to various platforms and distribution channels. The internet, as convergent carrier medium, is increasingly taking on a central role for additional media. Classical linear TV is still important, but for some audiences it has been developing from a primary medium to a secondary medium. Owing to the growing melding of classical-linear TV contents with online offerings (e.g. video-on-demand platforms or Web–TV), a great dynamic can be seen which has triggered numerous discussions about the future of TV for some time now. This article will summarize the results of two different audience studies. Film and television shows are meanwhile distributed online via Video-on-Demand platforms such as Netflix or Amazon Prime Video. The first audience study has dealt with the use of VoD-platforms in Germany investigating user rituals, user motivation to watch films and TV shows on these platforms, and the meaning of VoD in everyday life. Most of the participants in this study reported that they mainly watch TV drama series at Netflix or Amazon Prime. Therefore, the second audience study focused the online use of television drama series of individuals and couples elaborating the phenomenon of binge watching. In relating the audience practice to the new structures of the television market the article will shed light on the future of television.

scholarly journals Short-term perioperative parecoxib is not detrimental to shaft fracture healing in a rat model

2019 ◽  
Vol 8 (10) ◽  
pp. 472-480 ◽  
Author(s):  
Geir A. Hjorthaug ◽  
Endre Søreide ◽  
Lars Nordsletten ◽  
Jan E. Madsen ◽  
Finn P. Reinholt ◽  
...  
Keyword(s):  
Fracture Healing ◽  
Rat Model ◽  
Experimental Studies ◽  
Bending Moment ◽  
Shaft Fracture ◽  
Control Group ◽  
Negative Effects ◽  
Short Term ◽  
Term Administration ◽  
Negative Effect

Objectives Experimental studies indicate that non-steroidal anti-inflammatory drugs (NSAIDs) may have negative effects on fracture healing. This study aimed to assess the effect of immediate and delayed short-term administration of clinically relevant parecoxib doses and timing on fracture healing using an established animal fracture model. Methods A standardized closed tibia shaft fracture was induced and stabilized by reamed intramedullary nailing in 66 Wistar rats. A ‘parecoxib immediate’ (Pi) group received parecoxib (3.2 mg/kg bodyweight twice per day) on days 0, 1, and 2. A ‘parecoxib delayed’ (Pd) group received the same dose of parecoxib on days 3, 4, and 5. A control group received saline only. Fracture healing was evaluated by biomechanical tests, histomorphometry, and dual-energy x-ray absorptiometry (DXA) at four weeks. Results For ultimate bending moment, the median ratio between fractured and non-fractured tibia was 0.61 (interquartile range (IQR) 0.45 to 0.82) in the Pi group, 0.44 (IQR 0.42 to 0.52) in the Pd group, and 0.50 (IQR 0.41 to 0.75) in the control group (n = 44; p = 0.068). There were no differences between the groups for stiffness, energy, deflection, callus diameter, DXA measurements (n = 64), histomorphometrically osteoid/bone ratio, or callus area (n = 20). Conclusion This study demonstrates no negative effect of immediate or delayed short-term administration of parecoxib on diaphyseal fracture healing in rats. Cite this article: G. A. Hjorthaug, E. Søreide, L. Nordsletten, J. E. Madsen, F. P. Reinholt, S. Niratisairak, S. Dimmen. Short-term perioperative parecoxib is not detrimental to shaft fracture healing in a rat model. Bone Joint Res 2019;8:472–480. DOI: 10.1302/2046-3758.810.BJR-2018-0341.R1.

scholarly journals Short-term hotel room price effects of sporting events

2020 ◽  
pp. 135481662090195
Author(s):  
Martin Thomas Falk ◽  
Markku Vieru
Keyword(s):  
Small Scale ◽  
Control Group ◽  
Sporting Events ◽  
Short Term ◽  
World Cup ◽  
Hotel Room ◽  
Finnish Lapland ◽  
Price Effects ◽  
Negative Effect ◽  
Reservation System

A difference-in-differences analysis is used to investigate the short-term price effects of eight sporting events in Finnish Lapland. Data consist of 220,000 room bookings from the reservation system of a nine-hotels chain. Treated hotels are those located within an area where sporting events are regularly held. The control group consists of hotels further away that are not affected by the event. Robust regressions show that hotel room prices rise by 14% on average during the event, when booking and guest specific factors are held constant. For the pre-event period, no significant positive price effect can be detected, and for the post-event period, there is even a significant negative effect of 6%, on average. In addition, there is a large variation in the price effects across the different sporting events, with the highest for the Levi FIS Alpine Ski World Cup competition (60%) and no effect for some small-scale events. Quantile regressions show that price effects are slightly higher for high-priced than for low-priced rooms.

scholarly journals Pengaruh Motivasi Binge Watching terhadap Behavioral Involvement

Warta ISKI ◽  
2020 ◽  
Vol 3 (02) ◽  
pp. 144-153
Author(s):  
Elsa Indah Libriani ◽  
Poppy Ruliana ◽  
Kresno Yulianto
Keyword(s):  
Social Influence ◽  
Word Of Mouth ◽  
Video On Demand ◽  
On Demand ◽  
Tv Shows

Penelitian ini membahas motivasi binge watching terhadap behavioral involvement. Layanan video on-demand merangsang motivasi pengguna layanan untuk binge-watching. Seseorang dikatakan binge watching jika menonton dua episode TVshows atau lebih dalam sekali waktu. Binge watching menjadi tren baru dalam mengonsumsi media karena banyaknya platform video on-demand di Indonesia. Salah satu penyedia layanan video on-demand yang paling popular untuk TV shows dan film adalah Iflix. Pendekatanan penelitian yang digunakan adalah kuantitatif dengan paradigma positivisme. Metode yang digunakan adalah eksplanatif dan jenis penelitiannya adalah survey. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, tinjauan pustaka serta penelusuran melalui internet untuk memperoleh informasi yang relevan.  Populasi penelitian ini adalah mahasiswa STIKOM Interstudi jurusan Broadcast tahun ajaran 2017 dan 2018 berjumlah 167 mahasiswa. Untuk mengukur sample digunakan rumus Issac dan Michael sehingga diperoleh 105 sample dengan tingkat kesalahan 10%. Teknik analisis data menggunakan analisis SEM untuk menguji beberapa hipotesis. Hasil penelitian menunjukkan, enjoyment, efficiency, escape berpengaruh positif pada attitude to use, continuence to use, dan word of mouth sedangkan fandom tidak memiliki pengaruh terhadap word of mouth dan social influence juga tidak berpengaruh pada continuence to use.

A Newspaper’s Effect on the Strength of Automatic Associations in Memory

2012 ◽  
Vol 24 (1) ◽  
pp. 1-8 ◽  
Author(s):  
Florian Arendt
Keyword(s):  
Treatment Group ◽  
Term Effect ◽  
Control Group ◽  
Implicit Measure ◽  
Short Term ◽  
Short Term Treatment ◽  
Short Term Effect ◽  
Automatic Associations ◽  
Foreign Nationality ◽  
The Impact

A test was done to see if reading a newspaper which consistently overrepresents foreigners as criminals strengthens the automatic association between foreign country and criminal in memory (i.e., implicit cultivation). Further, an investigation was done to find out if reading articles from the same newspaper produces a short-term effect on the same measure and if (1) emotionalization of the newspaper texts, (2) emotional reactions of the reader (indicated by arousal), and (3) attributed text credibility moderate the short-term treatment effect. Eighty-five participants were assigned to one of three experimental conditions. Participants in the control group received short factual crime texts, where the nationality of the offender was not mentioned. Participants in the factual treatment group received the same texts, but the foreign nationality was mentioned. Participants in the emotionalized treatment group received emotionalized articles (i.e., texts which are high in vividness and frequency) covering the same crimes, with the foreign nationality mentioned. Supporting empirical evidence for implicit cultivation and a short-term effect was found. However, only emotionalized articles produced a short-term effect on the strength of the automatic association, indicating that newspaper texts must have a minimum of stimulus intensity to overcome an effect threshold. There were no moderating effects of arousal or credibility pertaining to the impact on the implicit measure. However, credibility moderated the short-term effect on a first-order judgment (i.e., estimated frequency of foreigners of all criminals). This indicates that a newspaper’s effect on the strength of automatic associations is relatively independent from processes of propositional reasoning.

Effectiveness of humor on short term memory function in age matched elderly and diabetic subjects vs. control group

2013 ◽  
Author(s):  
Gurinder S. Bains ◽  
Lee Berk ◽  
Noha Daher ◽  
Pooja Deshpande ◽  
Everett Lohman ◽  
...  
Keyword(s):  
Short Term Memory ◽  
Memory Function ◽  
Control Group ◽  
Short Term ◽  
Term Memory

STANDPUNKTE: Cloud-TV - Idee, Ausgestaltung und Wirkung

2017 ◽  
Vol 14 (2) ◽  
pp. 26-33
Author(s):  
Arnold Picot ◽  
Hermann Rotermund ◽  
Helwin Lesch
Keyword(s):  
Video On Demand ◽  
Internet Research ◽  
Sich Eine ◽  
On Demand ◽  
Arnold Picot

Das Medium Fernsehen hat sich in den letzten Jahrzehnten eher inkrementell weiterentwickelt. Durch neue Übertragungswege wie Satelliten und Kabelnetze haben sich Programmspektrum und Darstellungsqualität deutlich verbessert. Smartphones und andere Endgeräte ermöglichen den Zugriff auf Inhalte jenseits des klassischen Fernsehers. Mit Cloud-TV deutet sich nun eine grundlegende Veränderung an. Cloud-TV bündelt lineares Fernsehen, Video-on-Demand-Dienste und zahlreiche weitere Dienste in einem Angebot, das ein Nutzer von allen Endgeräten aus nutzen kann. Es stellt die bekannten Muster der Mediennutzung, der Wertschöpfung im Medienbereich und die vorhandene Regulierung genauso in Frage wie die Arbeitsteilung zwischen privaten und öffentlichen Anbietern. Diesem Thema hatte das Munich Center for Internet Research (MCIR), ein interdisziplinäres Forschungszentrum der Bayerischen Akademie der Wissenschaften, am 16. Mai 2017 eine Veranstaltung gewidmet. Im Rahmen einer Podiumsdiskussion hatten sich Arnold Picot, Hermann Rotermund und Helwin Lesch intensiv mit dem Thema Cloud-TV auseinandergesetzt. Nachfolgend findet sich eine Zusammenfassung ihrer Statements. Wir knüpfen damit an den Beitrag aus Heft 3/2016 zur Zukunft des Fernsehens und speziell zu der Rolle der öffentlich-rechtlichen Rundfunkanstalten in Zeiten der Cloud an. Sicherlich beschäftigen wir uns aber nicht das letzte Mal mit der Zukunft des klassischen Fernsehens!

Amazons Kampf um das Wohnzimmer

2016 ◽  
Vol 13 (3) ◽  
pp. 37-39
Author(s):  
Ralf Kaumanns
Keyword(s):  
Streaming Media ◽  
Video On Demand ◽  
Video Content ◽  
On Demand

Der Kampf um das Wohnzimmer ist voll entbrannt. Eine Reihe von Anbietern versuchen Streaming Media-Dienste im deutschen Markt zu etablieren. Amazon hat sich mit seiner Strategie eine marktführende Rolle erarbeiten können. Laut einer Analyse von Goldmedia¹ besitzt Amazon mittlerweile einen Anteil im Video-On-Demand-Markt von 38,9%, deutlich vor Wettbewerbern wie Apple, Maxdome, Google oder Netflix. Der Erfolg kommt nicht von ungefähr. Der Grund liegt vor allem in einer umfassenden Strategie rund um das Thema Bewegtbild und Video Content. Im Kampf um das Wohnzimmer haben selbst große und finanzkräftige Wettbewerber einen schweren Stand, um mit umfassend gebündelten Angeboten Schritt zu halten.

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