Impact of Brand Awareness and Brand Innovativeness on Brand Loyalty

Aim: This research is a cross sectional study which is designed to examine the factors that effect on the consumers’ purchasing behaviors of global sportswear brands. Method: By applying the simple random sampling method, the sample size was determined as (n) = 550 when the number of people in the population (N)=1500 (total number of students in the Faculty of Sports Sciences). The Socio-Demographic Characteristics Form and the 5-point Likert-type Consumer Purchasing Behavior Scale consisting of 7 sub-dimensions developed by Sproles and Kendall (1986) and adapted into Turkish by Bikari (2013) were applied to 550 students who made up the study group by the researcher. Results: The students prefer the most popular global brands which have the largest share in the market. The results also showed that the age, class and income do not affect the preferences. It has been found that there is a positive relationship between brand loyalty, purchasing preferences, perfectionism, fashion orientation, shopping attitude, brand awareness and quality orientation and purchasing styles. It has also found that according to the gender variable there is meaningful difference about the purchasing preferences, fashion orientation and brand awareness dimensions but there is not a meaningful difference for brand loyalty, perfectionism, attitude towards shopping and quality orientation. Conclusion: According to the results, It has been determined that purchasing styles do not differ according to sports brand preferences, there is a positive relationship between brand loyalty, purchasing preferences, perfectionism, fashion oriented, shopping attitude, brand awareness and quality orientation and purchasing styles.

Download Full-text

The Importance of Environmental Attitudes Towards Products for Sustainability and Business Strategies

Present Environment and Sustainable Development ◽

10.2478/pesd-2018-0043 ◽

2018 ◽

Vol 12 (2) ◽

pp. 233-245

Author(s):

Cetin Kalburan ◽

Selcuk Burak Hasiloglu

Keyword(s):

Brand Loyalty ◽

Structural Equation ◽

Positive Relationship ◽

Environmental Behavior ◽

Equation Model ◽

Environmental Benefits ◽

Business Strategies ◽

Brand Awareness ◽

Daily Lives ◽

Questionnaire Method

Abstract In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their daily lives will also help to classify the consumers. In this research, the relationship between ecocentric and anthropocentric attitudes towards products, environmental behavior, eco-brand awareness, and eco-brand loyalty have been investigated in order to highlight the aforementioned issues. These relationships have been tested with a structural equation model. Within the scope of the research, the questionnaire method was used as the data collection method. The sample of the research consists of teacher candidates. The results show that there is a positive relationship between ecocentric attitude towards products and environmental behavior and no statistically significant relationship between anthropocentric attitude and environmental behavior. In addition, there was a positive relationship between environmental behavior and brand awareness; and brand awareness and brand loyalty.

Download Full-text

The Influence of Brand Equity Elements on Purchase Decision and Its Imlication on Customer Loyalty

10.31227/osf.io/vztdh ◽

2019 ◽

Author(s):

Lingga Binangkitsari ◽

Sulistiono

Keyword(s):

Brand Equity ◽

Customer Loyalty ◽

Significant Influence ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Purchase Decision ◽

P Value ◽

Brand Association

This research aims to determine how the influence of brand equity elements (brandawareness, brand association, perceived quality, and brand loyalty) to purchase decision andtheir impact on consumer loyalty PT. Garuda Indonesia in Bogor City. This research usedexogenous variables (brand awareness, brand association, perceived quality and brandloyalty) and endogenous variables (purchase decision and costumer loyalty). The samplemethod that used in this research was Roscoe. With 100 respondents selected are people whohave been used the inflight services of Garuda Indonesia. This research data is processedusing AMOS 22 for structural equation modeling analysis.The results of this research showsthat brand awareness has a positive and significant influence to purchase decision, brandassociation has a positive and significant impact to purchase decision, perceived quality hasa positive and significant influence to purchasie decision, brand loyalty has a positive andsignificant influence to purchase decision, and purchase decision has a positive andsignificant impact on customer loyalty. Because all variables show the result of t-count orCritical Ratio (C.R.) ≥ 1.96 or p value ≤ 0.05 which means the hypothesis is accepted.Keyword: Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty,Purchase Decision, Customer Loyalty

Download Full-text

FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

Jurnal Manajemen ◽

10.31937/manajemen.v13i1.1710 ◽

2021 ◽

Vol 13 (1) ◽

pp. 1-22

Author(s):

Evo Sampetua Hariandja ◽

Aurellia Adeline ◽

Ferdinandus Eric ◽

Yossel Christopher

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Quantitative Research ◽

Perceived Quality ◽

Brand Awareness ◽

Validity And Reliability ◽

Brand Reputation ◽

Relationship Of ◽

The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

Download Full-text

Analisis Pengaruh Brand Awareness, Brand Loyalty dan Harga terhadap Kepuasan Pelanggan PT. Jico Agung Jakarta

Jurnal Akuntansi dan Manajemen ◽

10.36406/jam.v16i02.242 ◽

2019 ◽

Vol 16 (02) ◽

pp. 194-207

Author(s):

Estu Mahanani ◽

Bida Sari

Keyword(s):

Regression Analysis ◽

Customer Satisfaction ◽

Brand Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Brand Awareness ◽

F Test ◽

Research Population ◽

Analysis Determination

This study aims to determine the effect of brand awareness (X1), brand loyalty (X2) and price (X3) on Customer Satisfaction (Y). The method used is the interactive-associative research. This research population is all of the PT. Jico Agung’s customer in East Jakarta. The sampling technique is done by purposive sampling with certain criteria. The sample of the research are 30 respondents (PT. Jico Agung’s customer who live in RT.013 and 014, RW.07, North Utan Kayu, East Jakarta. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test. The results of data processing performed with SPSS 25.0 for windows. The value of correlation coefficient (R) is 0,848. The value of determination coefficient (R2) is 0,687. It means that 68,7% variation of dependent variable (Customer Satisfaction) could be predicted from the combination of variables (brand awareness, brand loyalty and price) and the remaining 31,3% is influenced by other factors. The regression equation was obtained Ŷ = 0,26 + 0,360 X1+ 0,397X2 + 0,234X3. For the F test obtained F value is calculated at 22.266, greater than F-table (2,98) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of brand awareness (X1), brand loyalty (X2) and price (X3) together on Customer Satisfaction (Y).

Download Full-text

Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru

IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) ◽

10.21013/jmss.v9.n3.p4 ◽

2017 ◽

Vol 9 (3) ◽

pp. 148

Author(s):

S. Shyam Prasad ◽

Shampa Nandi

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Perceived Risk ◽

Private Label ◽

Brand Awareness ◽

Store Image ◽

National Brands ◽

Factors Influencing ◽

Private Label Brands ◽

The Impact

In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price are the seven dimensions that build into the brand equity of the private label brands.

Download Full-text

BRAND VALUE OF PUBLIC UNIVERSITIES IN HO CHI MINH CITY, VIETNAM

The EUrASEANs: journal on global socio-economic dynamics ◽

10.35678/2539-5645.6(19).2019.59-71 ◽

2019 ◽

pp. 59-71

Author(s):

Tran Huu Ai ◽

Le Thị Minh Nguyen ◽

Pham Thi Chieu My

Keyword(s):

Brand Loyalty ◽

Healthcare Services ◽

Ho Chi Minh City ◽

Brand Awareness ◽

Brand Value ◽

Services Sector ◽

Brand Building ◽

Brand Association ◽

Brand Reputation

The brand and brand building are extremely important and have a long-term meaning for all organizations. Concerns about branding have first started to rise in the field of tangible products but then gradually shifted to the services sector. The intangible nature of a service makes consumers rely on brand elements more when assessing the quality and deciding to buy. Many types of services need to rely on brand reputation so that to attract customers, for example, healthcare services, counseling, and education. The influencing factors here are the factors that together make up brand value according to the model by Aaker (1991), which includes brand awareness, perceived quality, brand association, and brand loyalty.

Download Full-text

KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

Download Full-text

PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG SEPATU MEREK CONVERSE ALL STAR

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v5i1.142 ◽

2020 ◽

Vol 5 (1) ◽

pp. 89-96

Author(s):

Riswandi Wahyuddin ◽

Johnny Tanamal ◽

Engki P Nainggolan

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Positive Influence ◽

Brand Awareness ◽

Primary Data ◽

Purposive Sampling ◽

Brand Association ◽

Simultaneous Test ◽

Perception Of Quality ◽

Level Of Significance

The purpose of this research is to find out and analyze the influence of unison and partial variable brand equity, made up of brand awareness, brand association, the perception of quality and brand loyalty can affect your interest in purchasing a re brand shoes Converse All Star Student at the Faculty of Economics of the University of Tadulako. The research of using primary data, obtained directly from the questionnaire filled in by the respondents. The sample in this study was 60 respondents and is determined using a purposive sampling. Results of the study, the value of R2 = 0.530 (53.0%), which means that buying interest in re-53.0% are influenced by variables brand equity. From the results of the partial test (t) obtained the value of brand awareness for the significance of 0.036, brand associations of 0.026, perception of quality and brand loyalty of 0.021 0.003, it means that the variable is positive and influential brand equity significantly to the buying interest. (F) simultaneous test with significance F 0.000 ≤ level of significance of 5% (α = 0.05) then it can be concluded that all four of these variables simultaneously have a positive influence and interest significantly to buy. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisi pengaruh serempak dan persial variabel ekuitas merek yang terdiri dari kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek dapat mempengaruhi minat beli ulang sepatu merek Converse All Star pada Mahasiswa Fakultas Ekonomi Universitas Tadulako. Penelitian menggunakan data primer, diperoleh langsung dari kuesioner yang diisi oleh responden. Sampel dalam studi ini adalah 60 responden dan ditentukan menggunakan purposive sampling. Hasil penelitian, nilai R2 = 0,530 (53%), yang berarti bahwa 53% minat beli ulang dipengaruhi oleh variabel ekuitas merek. Dari hasil uji parsial (t) diperoleh nilai kesadaran merek0,036, asosiasi merek sebesar 0,026, persepsi kualitas dan loyalitas merek 0,021 dan 0,003, itu berarti bahwa variabel ekuita merek berpengaruh positif dan signifikan terhadap minat beli ulang. Sedangkan hasil uji simultan (F) diperoleh nilia Fhitung sebesar 0,000 ≤ level of significance 5% (α=0,05) maka dapat disimpulkan bahwa keempat variabel tersebut secara simultan memiliki pengaruh positif dan signifikan terhadap minat beli ulang.

Download Full-text