This chapter considers the foundations of parental narcissism. The chapter begins by referencing the shift from the 'Me' decade to the 'Me' millennium, so as to contextualise two critical political developments: the coming of the New Right and the failure of the Labour Party to counter its influence. The chapter shows how the New Right set about creating the economic and social agenda, not least through Sir Keith Joseph's cycle of deprivation thesis and his growing interest in 'parent education' as an antidote to 1960s permissiveness. The chapter then proceeds to examine the cultural remoralising of Britain that begin to occur in the 1970s with particular reference to the Labour Party's retreat from liberal social democratic principles to those of a more authoritarian character. The rightward (and authoritarian) drift was gradually confirmed by the introduction of the 'new behaviourism' into British psychology and particularly into health visiting and social work, which served to problematise children's behaviour in favour of parental convenience.