An Empirical Study of the Emerging Trends in Online Shopping in United Arab Emirates

2013 ◽  
Vol 5 (1-2) ◽  
pp. 1-9
Author(s):  
Sajid Marickar ◽  
D. Rajsekar
Keyword(s):  
Empirical Study ◽  
United Arab Emirates ◽  
Online Shopping ◽  
Emerging Trends

New Market Segmentation Paradigms and Electronic Commerce Adoption

2018 ◽  
pp. 1303-1327
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

Online Shopping in the United Arab Emirates

2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Functional Characteristics ◽  
Online Purchase ◽  
Web Experience ◽  
Website Features ◽  
Transaction Value

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

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