The Impact of Relationship Marketing and New Product Features on Customer's Perceptions and the Intention of Their Acceptance in Life and Investment Insurance

2014 ◽  
Vol 3 (9) ◽  
pp. 406-420
Author(s):  
Mona Oruji ◽  
Mohammad Hassanzadeh ◽  
Mohammad Feizi
Keyword(s):  
Relationship Marketing ◽  
New Product ◽  
Product Features ◽  
The Impact

Towards Consistent Value Orientation in Release Planning

2019 ◽  
Author(s):  
Tarık Şahin ◽  
David Inkermann ◽  
Thomas Vietor
Keyword(s):  
Systems Engineering ◽  
Paradigm Shift ◽  
New Product ◽  
Fast Response ◽  
Value Orientation ◽  
Release Planning ◽  
Product Features ◽  
Current State ◽  
Value Contribution ◽  
The Impact

Abstract Product development is experiencing a paradigm shift under the impact of highly segmented and rapidly evolving markets. The intention to offer successful products in such turbulent conditions forces companies to provide value comprehensively but rapidly. These attempts conceal a high risk of rising product complexities and development efforts. For this reason, the aim of design should be to maintain or improve value contribution according to customer and market demands with fast response time while reducing internal product disruption and development efforts. A proactive planning of continuous value contribution by introducing new product features, while considering the complexity of product structures and corresponding development efforts, is established in the field of release planning. Here, systematic ways are proposed to support the identification and timing of product features to provide value for customers and markets as well as the consideration and planning of according efforts for their realization. However, the literature highlights a need for more consistent value orientation in release planning. For this reason, this contribution aims to present an outline and further steps for consistent value orientation in release planning in the context of systems engineering. Accordingly, this contribution first discusses the significance of consistent value orientation during release planning activities. On this basis, requirements for consistent value orientation in release planning are presented and the respective current state of existing concepts are discussed. Ultimately, a framework towards consistent value orientation in release planning is presented with a concluding outlook for further research.

The Effect of New Product Features on Brand Choice

1996 ◽  
Vol 33 (1) ◽  
pp. 36-46 ◽  
Author(s):  
Stephen M. Nowlis ◽  
Itamar Simonson
Keyword(s):  
Brand Choice ◽  
New Product ◽  
High Quality ◽  
Product Features ◽  
New Feature ◽  
And Performance ◽  
The Impact ◽  
Performance Uncertainty ◽  
Practical Implications ◽  
Diminishing Sensitivity

Companies often introduce new product features to differentiate their brands and gain a competitive advantage. The authors investigate factors that moderate the impact of a new feature on brand choice. Building on two principles, multiattribute diminishing sensitivity and performance uncertainty, they propose that the characteristics of the products to which new features are added are important determinants of the impact of these features on sales and market share. Specifically, in six studies, they show that a new feature adds greater value and increases the choice share of a brand more when the brand (1) has relatively inferior existing features, (2) is associated with lower (perceived) quality, (3) has a higher price, and (4) is both high-priced and high-quality. The results also suggest that the addition of a new feature reduces buyers’ price sensitivity for low-quality, but not for high-quality, brands and that multiattribute diminishing sensitivity is a more important moderator of the effect of new features than performance uncertainty. The authors discuss the theoretical and practical implications of the findings.

The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction

2018 ◽  
Vol 4 (4) ◽  
pp. 19-24
Author(s):  
Anam Bhatti ◽  
Sumbal Arif ◽  
Marium Marium ◽  
Sohail Younas
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Research Strategy ◽  
Equation Modeling ◽  
Survey Method ◽  
Research Approach ◽  
Questionnaire Method ◽  
The Impact

CSR has become one of the imperative implements in satisfying customers. The impartial of this research is to calculate CSR, relationship marketing, and customer satisfaction. There is no more study accompanied in Pakistan to quantify the effect of CSR and relationship marketing on the relationship maintainer and customer loyalty. To find out deductive approach and survey method is used as research approach and research strategy respectively. This research design is descriptive and quantitative study. For data, collection questionnaire method with semantic differential scale and seven point scales are adopted. Data has been collected by adopting the non-probability convenience technique as sampling technique and the sample size is 400. For factor confirmatory factor analysis, structure equation modeling and medication analysis, regression analysis Amos software were used. Strong empirical evidence supports that the customer’s perception of CSR performance is highly influenced by the values

An original design approach for stimulating the ideation of new product features

2016 ◽  
Vol 75 ◽  
pp. 80-100 ◽  
Author(s):  
Daniele Bacciotti ◽  
Yuri Borgianni ◽  
Federico Rotini
Keyword(s):  
New Product ◽  
Design Approach ◽  
Original Design ◽  
Product Features
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